All Episodes

June 12, 2025 26 mins
Ready to sell more books and look like a pro on Amazon?
 
In this tactical, game-changing episode of Thought Leader Launch, Sara Connell is joined by publishing strategist Susie Schaefer, who walks us through the most overlooked (and powerful) tools authors can use to elevate their Amazon presence: Author Central and A+ Content.
 
You'll learn:
  • How to actually set up and optimize your Amazon Author Central page
  • The secrets of A+ Content—and how it turns browsers into buyers
  • Why your book may be missing critical sales page elements (and how to fix it fast)
  • How to position yourself as a thought leader, not just an author
  • Simple changes that make your Amazon page look polished, professional, and searchable
 
If you're publishing on KDP, IngramSpark, or both—this is the masterclass you didn't know you needed.
 
Join Sara's community: https://www.saraconnell.com/thoug

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.