The Roofer Show

EPISODE DESCRIPTION

Thinking about starting a roofing business? Or trying to run yours more professionally?

In this episode, Dave sits down with former co-host and roofing business owner John Delaurier to talk about what it actually takes to build a profitable roofing company in 2026.

They cover profit margins, speed to lead, branding, hiring your first sales rep, neighborhood domination marketing, and the key KPIs every cont...

EPISODE SUMMARY

What actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak.

EPISODE DESCRIPTION

Most roofing websites are built to look good.

The only thing that matters is whether they generate qualified appointments.

In this episode of The Roofer Show, I sit down with Cody from Hook Agency to break down what actually makes a roofing website convert in 2026...

EPISODE SUMMARY

Most roofers think they need more leads.

But leads don’t fix a broken roofing business — they amplify the chaos.

In this episode, Dave Sullivan explains why the “boring” foundation work — answering the phone, follow-up, systems, process, and finishing jobs the right way — is what actually creates profit, control, and time off.

This episode ties directly to last week’s show (Your Roofing Company Isn’t Ready for More Lead...

EPISODE SUMMARY

Most roofers think they need more leads.

In reality, most have a foundation problem.

In this episode, Dave Sullivan explains why missed calls, weak follow-up, messy books, and lack of planning are the real reasons roofing companies struggle — and why buying more leads only makes the problem worse.

EPISODE DESCRIPTION

Roofers are obsessed with leads.

But more leads won’t fix a broken business.

If your roofing company feels ...

EPISODE SUMMARY

Most roofers chase leads. The best roofers build a brand.

In this episode, Dave and Crystal Williams explain why branding—not just ads—is what makes leads cheaper, customers more loyal, and businesses more valuable over time.

EPISODE DESCRIPTION

Roofers are obsessed with leads.

But leads get more expensive every year — unless you build something that makes people remember you, trust you, and look for you by name.

That’s c...

EPISODE SUMMARY

This episode was recorded during the roofing boom—when being busy hid bad numbers. Today, work is slower and margins are tighter. Dave explains why job costing is now the difference between surviving and disappearing, and why “gut feel” leaves contractors broke even even when they’re busy.

EPISODE DESCRIPTION

This interview was recorded a few years ago when the roofing market was on fire. Phones were ...

As we head into 2026, many roofing contractors are rethinking how they build their business—focusing less on chaos and top-line growth, and more on profitability, structure, and long-term value.

In this episode, Dave Sullivan sits down with Tim Brown of Hook Agency, who’s doing something unexpected: launching his own roofing company, Owl Roofing. Dave walks Tim through the One-Page Business Plan framework to pressure-test the idea, ...

As we head into 2026, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relying solely on paid ads.

If homeowners...

As contractors move through 2025 and begin planning for 2026, many are rethinking the type of work they want to focus on. Residential, commercial, storm work, or a mix of everything — each path comes with tradeoffs that aren’t always obvious. In this episode, Dave walks through the real pros and cons of residential and commercial roofing and explains how to make strategic decisions that reduce chaos and improve profitability.

One of...

As we close out the year and plan for 2025, many roofing contractors are thinking about profitability, freedom, and the long-term value of the business they’re building. Too often, owners stay busy without understanding what actually makes a roofing company valuable. In this episode, Dave breaks down what creates real business value, why systems and profit matter more than revenue alone, and how thinking like an owner changes every...

Summary / Intro

Most roofing contractors don’t have a marketing problem — they have a clarity problem.

In this episode, I break down the biggest red flags I see when contractors say, “My marketing isn’t working.” We talk about why spending more money won’t fix a broken system, how to spot underperforming vendors, and which KPIs actually matter if you want profitable growth.

If you’re heading into 2026 without a...

Summary / Intro

For a long time, I thought bigger was always better.

More revenue. More locations. More chaos.

In this episode, I explain why I intentionally walked away from a $100M roofing goal — and why building a focused, profitable $10M lifestyle business turned out to be the smarter move.

This isn’t an anti-growth conversation. It’s about intentional growth, profit, freedom, and building a business that actually sup...

Summary / Intro

Scaling a roofing business isn’t about working harder — it’s about building the right foundation.

In this episode, I sit down with a roofing contractor who successfully scaled his business in just three years by focusing on technology, company culture, and systems, instead of chasing chaos or volume.

We talk about what actually drives sustainable growth, how to avoid common scaling mistakes, and why leade...

Summary / Intro

Big results don’t come from secret tactics — they come from doing the fundamentals better than everyone else.

In this episode, I sit down with Matt Tyner to break down how a $200 million roofing company consistently generates leads — and more importantly, how those same principles apply to contractors at any size.

This conversation isn’t about hacks or hype. It’s about systems, brand, consistency, and doing th...

Summary / Intro

Most roofing contractors are busy — but they’re not clear.

They’re reacting instead of planning.

In this episode, I break down the One-Page Roofing Business Plan, a simple system designed to help contractors stop guessing and start making intentional decisions as they head into 2026.

This isn’t about long, complicated business plans. It’s about clarity, focus, and creating a roadmap your team can actually ...

Summary / Intro

Most roofing contractors blame their CRM when things feel messy.

But the problem usually isn’t the software — it’s how the business is running.

In this episode, I break down why CRMs fail in roofing businesses and what actually needs to be fixed for them to work properly. We talk about systems, data discipline, follow-up, and why technology only works when leadership and processes come first.

If you’re frustrat...

Summary / Intro

Most roofing contractors don’t have a sales problem — they have a sales system problem.

In this episode, I sit down with Ryan Groth to break down what it actually takes to build a roofing sales organization that converts consistently, not just when the owner is involved.

We talk about structure, accountability, training, and why most sales teams fail before they ever get a real chance to succeed...

Summary / Intro

Most roofing contractors outsource their marketing — and still don’t know what’s working.

In this episode, I sit down with Joseph Hughes to break down how roofing companies can build an in-house marketing machine that creates consistent leads, brand awareness, and long-term growth.

We talk about control, clarity, systems, and why understanding your own marketing is critical if you want pred...

Summary / Intro

Many roofing contractors think growth means spending more on marketing.

In reality, most businesses don’t have a lead problem — they have a foundation problem.

In this episode, I break down how roofing contractors can do more with what they already have by strengthening their systems, tightening operations, and lowering customer acquisition costs without burning cash or chasing every new lead source.

S...