The Roofer Show

The Roofer Show

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.

Episodes

October 24, 2025 61 mins

Today, Dave Sullivan speaks with Joe Hughes from Contractor Dynamics to discuss what really works in marketing for roofing contractors. Joe shares down-to-earth advice on how to get your name out there, why it’s smart to zero in on your local market, and how to make the most of both digital and old-school marketing. He talks about why it’s so important to take charge of your own marketing, keep your customers in the loop, and alway...

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In this episode of The Roofer Show, host Dave Sullivan draws on his 30+ years in the roofing industry to share some hard-earned wisdom. Instead of just chasing fast growth, Dave stresses how important it is to build a solid business foundation first. He breaks things down with his "three-legged stool" approach: selling the work, doing the job, and keeping score. He points out how easy it is to overlook systems and profitability alo...

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Today, host Dave Sullivan reminds us that it’s the fourth quarter, and while most contractors are ready to coast into the holidays, the smart ones are stepping on the gas. Today, we’re talking about how to tighten up your numbers, clean up your operations, and build a simple one-page business plan that sets you up for your best year yet. I’ll walk you through the process of running a winning roofing business, selling the work, doin...

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In order to grow a solid and profitable roofing business, you’re going to need salespeople that can get out there and produce for you.

My guest today is Adam Bensman, an expert when it comes to helping salespeople and sales teams reach peak performance. Adam is also known as The Roof Strategist, and he has a podcast with the same name and a YouTube channel, as well.

On today’s show, we’ll be talking about where to find the right kind...

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Today, host Dave Sullivan sits down with Remko Bloemhard, the founder of SuppTrax, a company that’s changing the game for roofing contractors when it comes to insurance claim supplementing. Remko breaks down what supplementing really means (think: going back to the insurance company for those extra costs that often get missed in the initial estimate) and why it’s such a crucial step for contractors who want to ensure they’re gettin...

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Ready to unlock the secrets behind building a multi-million-dollar roofing business? In this episode of The Roofer Show, host Dave Sullivan sits down with entrepreneur Teddy Slack, who’s got a wealth of experience in home services and environmental businesses. Teddy gets real about what it takes to grow and sell a thriving company, from mastering your finances to pinpointing the most profitable services and getting creative with yo...

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Today’s show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay, as they tackle the big question: “What’s the best CRM for roofers?”

Scott Tebay is the owner/operator of Rainstoppers Roofing, and he’s been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every...

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Ready to take your roofing business to the next level? In this episode of The Roofer Show, host Dave Sullivan delves into his “12 Essentials for Roofing Success,” all based on his decades of hands-on experience as a contractor and coach. Dave breaks down the must-know basics, like setting clear business goals, really understanding your numbers, pricing your jobs for profit, and building a sales process that actually works. He’ll sh...

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What is your customer acquisition cost? What it’s costing you to acquire each customer is probably way more than you think! Reduced customer acquisition costs would mean more profitability for your business, which is a win-win for your bottom line. In this episode, Dave and his guest discuss improving your close rate, focusing on better quality leads, and a sure way to get more referrals. Join us to learn more!

Brad Akers from Brad ...

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Ready to stay ahead in the ever-evolving roofing industry? Today, host Dave Sullivan speaks with Jon Gardner from Owens Corning for an eye-opening conversation you won’t want to miss!

Discover how the pandemic turbocharged technology adoption and transformed what homeowners expect from contractors. Jon shares how Owens Corning is leading the way with investments in contractor education, cutting-edge technology, and business audits ...

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I’m so excited to bring you this interview today. Rick Dutmer, my old business coach, helped me build my roofing company over thirty years into a highly profitable business, enabling me to successfully exit and pursue the things I wanted to do in life.

When I first hired Rick, I was really struggling and wearing all the hats in the business. I knew there was a better way, and Rick was the one who helped guide me through it all. It s...

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Today, host Dave Sullivan (“The Roofer Coach”) shares expert advice on the crucial first hire for roofing business owners aiming to grow beyond solo operations. Drawing on 30+ years of experience, Dave explains why building solid systems, outsourcing key tasks, and developing clear job roles are essential before hiring full-time staff. He emphasizes profitability, strong processes, and smart leadership as the foundation for sustain...

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In this episode of The Roofer Show, Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles, and how mastermind groups can be a game-changer for contract...

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In this solo episode of "The Roofer Show," host Dave Sullivan discusses his "Roofing Business Success Audit," a handy self-assessment tool specifically designed for roofing contractors. Dave breaks down why it’s way more important to focus on things like profitability, cash flow, and how your business is set up, rather than just chasing more sales. He walks you through seven key areas: personal finance, business leadership, financi...

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Today, host Dave Sullivan speaks with Emily May, the owner of M&M Roofing in Texas. Emily opens up about her inspiring journey, how she went from working as an ICU nurse to becoming a roofing entrepreneur. She discusses what it was like to acquire and grow an existing company, the hurdles she faced in breaking into the industry, and why educating customers is so important to her.

Emily also shares how she’s built a strong team a...

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Today, Dave Sullivan and Philip Siegel dive into the tricky topic of finding skilled workers in the roofing world. Philip is a labor attorney who has been in the construction law field for 27 years, and he shares valuable insights on the legal hurdles roofing contractors face, especially when it comes to immigration laws and those pesky I-9 audits. He points out that I-9 audits are on the rise with the current administration, so st...

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Getting paid faster is something every contractor wants. Today’s construction market brings unique obstacles, and legal help is more important than ever. Join us to learn the steps you need to take to make sure you are getting paid for your work in 2022.

Alex Barthet is a trained mechanical engineer who is now a board-certified construction lawyer in the Miami area. His firm was started by his father about 30 years ago, and they now...

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In this episode of "The Roofer Show," host Dave Sullivan sits down with Aaron Hockel from Alta Vista Strategic Partners to discuss the significant challenges roofing contractors are currently facing. They delve into topics such as why fewer homeowners are interested in roof replacements, how rising interest rates are making things more challenging, and what increased competition means for everyone in the industry.

Aaron offers some ...

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In today’s episode, Dave Sullivan chats with Michael Stone, the author of Markup and Profit, about why so many roofing contractors run into trouble, or even go out of business. They discuss the importance of thoroughly understanding your financial statements, pricing your jobs accurately, and maintaining healthy profit margins. Michael also shares eight red flags that can signal your business is in trouble, like not paying your bil...

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In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company’s rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a strong company culture. Jon also o...

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