The Roofer Show

Now that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for the rest of 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you!

What you’ll hear in this episode:

• J...

Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolt...

Tune in today as Dave Sullivan dives into the different ways two roofing contractors, each pulling in about $2 million a year, run their businesses. Through some insightful discovery calls, Dave shares their unique stories, goals, and how they've set up their businesses. He really drives home the point about how important it is to have personalized coaching and a solid business plan. Dave also discusses why it's crucial to understa...

Today, Dave dives into why having a solid business plan is crucial for roofing contractors. He chats about how important it is to know where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. If you’re wanting to write a strong business plan, Dave will give you what you need to get it done, so tune in!

What ...

Today, Dave Sullivan chats with Nick Peret, the founder of Better Boss, about the hurdles roofing contractors encounter with technology and CRM systems. Dave highlights how crucial it is to implement these systems properly and ensure the team adopts them to steer clear of inefficiencies. Nick brings up the idea of a fractional CTO, which offers top-notch tech expertise without the expense of a full-time hire. Tune in as they emphas...

In this episode of The Roofer Show, Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles and how mastermind groups can be a game-changer for contracto...

Today, Dave Sullivan chats with marketing whiz Tim Brown from Hook Agency about how roofing contractors can boost their online presence and drum up more leads. Revamping your website might seem like the first step to a better online presence, but Tim Brown suggests it’s more about functionality and traffic. Before investing in a redesign, ensure your site generates traffic and leads. Sometimes, optimizing for Google Maps or running...

Today, Dave Sullivan and Philip Siegel dive into the tricky topic of finding skilled workers in the roofing world. Philip is a labor attorney who's been in the construction law game for 27 years and he shares valuable insights on the legal hurdles roofing contractors face, especially when it comes to immigration laws and those pesky I-9 audits. He points out that I-9 audits are on the rise with the current administration, so stayin...

Know your numbers! You’ve heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today’s show!

Diane Gilson created  Info Plus Accounting in 1994 to help bus...

In this episode of "The Roofer Show," host Dave Sullivan discusses addiction in the roofing industry with Kim and Paul Reed, co-founders of Roofers in Recovery. Dave shares his background in roofing and podcasting, while Kim explains their organization's mission to support individuals struggling with addiction through comprehensive recovery services. Paul recounts his personal journey of addiction and recovery, emphasizing the need...

In this episode of "The Roofer Show," Dave Sullivan is back with Dima Sobovoy from Roofing SEO School to discuss how SEO is changing for roofing contractors. Dave, who's been in the industry for over 30 years, is all about helping contractors boost their businesses. Dima shares his journey from being a dental lab technician to becoming an SEO expert, highlighting why having a well-optimized website is crucial and how AI is shaking ...

In this episode of "The Roofer Show," Dave Sullivan, aka The Roofer Coach, chats about what sets residential and commercial roofing apart. With over 30 years under his belt, Dave shares his story of growing a family business into a thriving eight-figure company. He talks about why it's crucial to know your reasons for moving into commercial roofing and dives into some essential strategies like having solid reporting systems, keepin...

Today, we chat with Greg DeSimone from Catapult Advisory Group about figuring out what roofing businesses are really worth. We dive into why it's crucial to know your company's value, especially when dealing with private equity or thinking about mergers and acquisitions. Greg points out that having a strong management team, clear financials, and a solid strategy are key to catching the eye of potential buyers. He also shares how ha...

Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic mar...

Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We’ll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training contractors to sell financing effectiv...

Today, we reflect on 2024 and prepare for 2025 by discussing common mistakes made by roofing contractors last year. This annual tradition, replayed since 2017, highlights the top ten recurring errors. Dave emphasizes the importance of having a clear business plan, understanding one's ideal customer, and charging appropriately for services and underscores creating a business that allows for personal freedom. We hope this episode wil...

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!

Dave an...

Welcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more!    

Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s tak...

Do you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than just growing your business, it's about making it serve you, not the other way around...