In this episode of The Season, we’re joined by Ray Costa, a Film & TV Music Awards Strategist who has shaped award-winning campaigns for over 30 years. Ray has worked with artists like Billie Eilish, Elton John, and Lady Gaga, crafting unconventional strategies to get their music in front of voters. He shares his unique approach, from organizing one-of-a-kind events to navigating the emotional highs and lows of awards season. Ray dives into the thrill of victories, the sting of setbacks, and how taking risks has been key to his long-term success. With decades of experience, Ray offers a behind-the-scenes look at what it takes to create a winning campaign.
Show Notes:
(00:44) Awards Season News Roundup
(02:46) Interview with Ray Costa Begins
(04:14) Ray Costa's Journey in Music Publicity
(09:50) Innovative Campaign Strategies
(15:09) The Ups and Downs of Award Campaigns
(16:54) Lightning Round
(20:32) Tony Miros: FYCit Field Agent
Host: Ryland Aldrich @RylandAldrich
Guest: Ray Costa - Film & TV Music Awards Strategist
FYCit Field Agent: Tony Miros @tonymiros
Produced by Spellbinder Media
More at https://fycit.app and on socials @fycitapp. Questions? Email podcast@fycit.app
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