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March 26, 2025 3 mins

Self storage owners—customers will pay higher rates if they believe they’re getting more value.

Most owners hesitate to raise rates because they’re afraid of losing tenants. But here’s the truth:

  • People don’t leave over small price increases. They leave when they feel like they’re overpaying for a bad experience.
  • Your competitors are already raising rates—and still filling units.
  • The key isn’t price—it’s perceived value.

In this episode of 3 Minutes with 3 Mile, I’ll show you how to raise rates the right way—without pushing tenants out.

What You’ll Learn:

  • Why tenants accept rent increases when they see value
  • The three factors that make people willing to pay more
  • A step-by-step strategy to increase rates without losing customers

📩 Want my Self Storage Rate Increase Script?
Email me at jim@3milestorage.com with the subject line “Send Me the Script”, and I’ll send it to you for free.

Need Help Maximizing Revenue?

At 3 Mile Storage Management, we help self storage owners implement smart pricing strategies, increase revenue, and improve tenant retention. Book a free consultation at www.3milestorage.com.

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