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January 14, 2022 7 min

Local PPC is a pay-per-click marketing platform that drives qualified traffic from search engines to your business when they are looking for local services in the geographic area you have specified when setting up your ad. It is commonly used to refer to Search Engine Advertising. In simple terms, PPC is a cost-per-click that you pay to have your website displayed on the top of a search engine's search results page. Depending on the program involved, advertisements can also be placed at the top of a searcher's screen list as a sponsored listing within a specific geographic area or assigned to a particular topic or keyword.

The purpose of a PPC campaign is to get you leads and/or sales immediately. It generates traffic using search engine marketing specifically for your business. With Local PPC Paid Search, you can reach your customers by category, city, or keyword. You can build your reputation online through reviews, and use your location and business hours on Yelp and Google Posts to connect with the people in your area.

Local search has become one of the most effective ways for businesses to gain new clients & establish market credibility. Making sure that your business' information appears to potential clients is very important, yet still often neglected by many companies. Local PPC ad campaigns can be extremely effective because you can target people looking for your services based on exactly what they are searching for, rather than hoping they find your website.


More info about complete guide for local PPC paid search:

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