There seems to be an eternal and on-going discussion between which is better, SEO or SEM. Fortunately, both work in tandem to help and support one another in a major way. Pay Per Click marketing is a complex issue that requires a great deal of expertise to get it right. Gone are the days of, "I know half of my marketing dollars are wasted, I just don't know which half."
PPC allows marketers to dial-in an ROI and maximize there output by scaling up the spend. So whether you're running an ecommerce business looking to increase sales or a consulting firm seeking more referrals from online leads, PPC management services are likely what you need and this first in a multi-part podcast series is just what the doctor ordered.
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