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June 10, 2025 53 mins

Celia Doss is the owner of Living Waters Kentucky and co-owner with her husband of Maui Silver Jewelry. 

 

  • Celia owns two businesses in Frankfort.
  • Her husband is from Frankfort, and she’s been visiting here for 25 years.
  • She grew up in California and met her husband there.
  • She has a master’s degree in Integrative Health Care.
  • They moved to Maui, started a business, and raised two kids there for 18 years.
  • On August 8, 2023, they lost their home and business to the historic wildfire there.
  • The family moved to Frankfort that same month to start over. Their Frankfort home is nowhere near the flood zone.
  • The Hawaiian home and business were rentals, which freed them to come to Frankfort, as the decision to rebuild or not wasn’t in their hands.
  • Maui Silver Jewelry was created in 2006, and they restarted it in Frankfort.
  • They have a pop-up location inside Bourbon Belles and Babes, but mainly sell online through MauiSilverJewelry.com and can be found on Facebook and Instagram. They also do pop-ups at parties and local events.
  • Office Manager Murphy barks out some weekly encouragement.
  • Maui Silver Jewelry began with the encouragement of friends and $10,000 in inventory.
  • COVID-19 presented a challenge to employee retention, yet they managed to do it all themselves in their storefront, located in a highly tourist-driven area.
  • They have maintained a very loyal customer base online, which contributed to their recovery.
  • Her children are 13 and 17, and the motivation to work from home is for a better quality of life.
  • As an e-commerce business, they have faced a few scammers, but work with Square for credit card processing, which has helped.
  • Celia has also learned to spot the signs of scam attempts. Her connections with her customers help.
  • Celia’s second business is Living Waters Kentucky.
  • She recommends getting professional help when designing your website and interfaces.
  • The basis for Living Waters started in 2021, back in Maui, when they invested in a water ionizer for their home, a medical-grade certified machine made in Japan.
  • They tried it for a while as part of a water share before investing in their home machine. The company found out they burned with everything else in the Lahaina fire and sent them a new one free of charge here in Frankfort.
  • The water is purified, then ionized by the machine.
  • The scientific name is electrolyte-reduced water.
  • Celia does demos for educational purposes, so people understand what they are drinking.
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