The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business. Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades. Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away. If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
Episodes
In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expe...
In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empoweri...
In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency.
They chat about the differences in compliance requirements for residential versus commercial businesses, the challen...
In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the &apo...
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unp...
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unp...
Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role that customer rapport (and even a client’s pet preferences) can play in business success.
James shares his journey from commercial projects and roadwork to mastering bathroom, laundry...
Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales processes, especially in the trades industry, and discuss how implementing on-site quoting can streamline operations and boost close rates. Josh shares insights on the significant changes in...
In this episode, host Matt Jones sits down with Erick Vargas, entrepreneur and co-founder of Followup CRM, for a deep dive into the world of customer relationship management (CRM) in the construction and trade industries. Kicking off the first podcast of 2025, Matt and Erick unpack the evolving role of CRMs—from their origins as lead and sales tools, to their vital importance in streamlining operations, improving communication, and...
Matt Jones kicks off by diving deep into the key lessons from the previous year and discussing the game-changing opportunities that lie ahead for trade businesses. Matt explores how the rise of accessible AI tools—like ChatGPT—has revolutionized efficiency, productivity, and marketing within the trades industry, bringing a breath of fresh air to systems that were becoming stale.
He breaks down how businesses can leverage d...
Matt is joined by Brandon White for an engaging discussion on the evolving landscape of AI and its profound impact on modern-day businesses. In this episode, explore the history and expansive future of AI, from its beginnings in the late 20th century to its current revolutionary status with tools like ChatGPT. Brandon, a veteran in the AI space, shares his insights into the development and democratization of AI, drawing parallels w...
We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital operations team is crucial in today's rapidly evolving marketplace, especiall...
In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the futu...
We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small busi...
In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, Canada, and Australia, Mike brings a wealth of experience in incentivizing performance and leveraging social media for business success.
Join host Matt Jones as he explores the concept of...
Today we're diving again into an eye-opening conversation with our special guest, Scott Irwin from Network Plumbing. After surviving a recent cyclone up north, Matt and Scotty discuss the relevant challenges and opportunities in the plumbing business. Scotty shares invaluable insights on building a business from the ground up, emphasizing the importance of self-worth, financial literacy, and investing in oneself and others. Th...
In this episode of The Site Shed podcast, we're thrilled to welcome Scotty Irwin, a seasoned entrepreneur and expert in business acquisitions and growth, as he shares his incredible journey in building the Network Plumbing empire. Scotty takes us through his humble beginnings, where survival was the driving force, to steering a multi-million-dollar enterprise today. He opens up about the key decisions and strategies behind suc...
In this episode of The Site Shed podcast, host Matt is joined by Keith Mercurio, exploring themes of growth, leadership, and personal development. Keith shares his journey from being a college dropout to becoming a plumber, and eventually transforming into a leadership coach and motivational speaker. He discusses his work with ServiceTitan and his passion for ethical influence, aiming to honor and serve people without resorting to ...
🚀 From 30M to 100M – The Blueprint for Trade Business Success! 🚀
Want to know how to grow your trade business fast? In this episode, we dive deep into HVAC business success, the home service industry, and the key business scaling strategies that led to incredible growth.
Kathryn Howard shares her inspiring journey from challenges to massive success, the power of leadership in trades, and how to build a culture that attrac...
💰 Are you charging enough in your trade business? If you’re in plumbing, electrical, HVAC, or any other trade, knowing your numbers is the key to success! In this episode, we dive into business finance for trades, pricing for profit, and growing a trade business without the common financial mistakes.
🚀 Special guest Ellen Rohr shares her journey from struggling to thriving, and how understanding key financials transformed her busi...
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