The Site Shed

Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.

John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven...

In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.


⏳Timestamps:
00:00 "Establishing Expertise Through Co...

In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus.  

Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own ...

In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way.

Most tradies don’t realise how much their business name is holding them back.

After working with hundreds of trade businesses, I can confidently say:
The wrong name can slow your growth, confuse your customers, and make you harder to find online.

In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.

⏱️Timestamps:

00:00 "Business Naming: A Glob...

In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent.

⏱️ Timestamps:
00:00 &q...

In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset.

⏱️ Timestamps:
00:00 Trade Business Me...

In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, now boasting over 500 employees and 440 vehicles on the road.

Timestamps:

00:00 Company...

In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale.

⏱️ Timestamps:
00:00 "Life After Selling a Business"
05:06 Skiing Without Purpo...

In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and business sales, Cameron offers valuable insights into the growing trend of business roll-ups and private equity exits, particularly how North American models are starting to influence th...

In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool Shed episode featuring Matt from The Site Shed, this crossover promises practical wisdom and relatable stories for tradies, builders, and anyone looking to level up their business game.

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.

If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.

Listen to this episode here: https://tradie.wiki/listen

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00:00 Boost...

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.

If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.

Watch this episode here: https://youtu.be/T0IQn7-b1uA

==== TIMESTAMPS ====
00:00 Boostin...

In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expe...

In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empoweri...

In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency.

They chat about the differences in compliance requirements for residential versus commercial businesses, the challen...

In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the &apo...

We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unp...

We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unp...