The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business. Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry. You’ll hear practical insights, honest lessons, and expert perspectives from across the globe. Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away. If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
Episodes
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Most trade business owners are running flat out, grinding through 12-hour days, and wondering why nothing ever seems to get easier. Matt Jones sits down with Matthew Jones from Cube Performance to unpack why no business will ever outperform the person running it.
Drawing on 35 years in the business space — including running his own plumbin...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
80% of businesses that go up for sale never actually sell. Shayne Connolly is one of the ones who did, and even he wasn't ready for what came after. He thought he'd be popping champagne. Instead, on the day the money hit the bank, he says he's never felt so deflated in his life.
In this episode, Matt Jones sits down with Shayne Connolly, a...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to u...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Free payment processing scorecard & consult: https://flobizsolutions.com/
Most tradies can tell you their hourly rate and their material margins off the top of their head. Ask what it actually costs them to take a card payment, and you get a shrug. That shrug is where the money leaks. Matt Jones sits down with Jimmy Moore from FLO Busines...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
There is no shortage of people online telling you to let AI answer your phones. Matt Jones reckons it is quietly costing tradies jobs, and he has tested it enough to know. Matt sits down with Shelby Anderson from ServiceForge to unpack why a panicked customer with a flooded basement does not want to talk to a bot, and why the human touch still ...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
60% of business transitions fail — and it's rarely the tax strategy that kills them. The real culprit is the stuff nobody wants to talk about: unclear expectations, poor communication, and the relationships between the people involved. Matt Jones sits down with Andrea Carpenter from The Transition Strategists to unpack why so many family ...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Your customers are already using ChatGPT to research contractors before they ever call you, and if you're not showing up in those results, you're handing jobs to your competitors.
In this episode, Matt Jones sits down with Paul Redman from Contractor Commerce to break down exactly how AI is reshaping the quoting and lead generati...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
📲 Watch On YouTube! https://youtu.be/6q0pRBBdreU
🎙 About Our Guest: Greg McElroy and Jon Fisk
Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their ...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
More jobs, more staff, more revenue; and you're still growing broke?
In Part 2 of our CrystalLIQ series, Matt sits down with Greg and John to expose why scaling without financial systems is the fastest way to destroy your trade business. Learn why your P&L is the only scoreboard that matters, how to spot the traps before they bankr...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Most tradies think they own a business, but the business owns them, dictating every waking hour and every skipped family event.
In this episode, Matt sits down with Greg and John from CrystalLIQ to unpack why your business is running you into the ground, how you became the bottleneck without realising it, and the exact moment you...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
500 episodes! Can you believe it? Since February 2016, this channel has been a journey, and it's clear that to truly achieve business success, you need more than just skill.
This episode emphasises the critical role of visibility and effective business strategy in winning jobs, reminding us that the best tradie doesn't always win...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
AI isn't coming for your trade business; it's already here, and the tradies ignoring it are quietly handing leads, authority, and early retirement to their competitors.
In this 499th episode of The Site Shed, Matt sits down with Troy Dean to break down exactly how AI is reshaping how tradies get found, answer leads, and build bus...
🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Are you spending big on ads but losing jobs before the phone even gets answered?
In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cra...
Think your follow-up game is solid? Data from 450 million text messages says you're probably quitting too early.
In this 497th episode of the Site Shed, Ryan Fenn, founder of Chirp and a man who's analysed 450 million text messages, breaks down why "fortune is in the follow-up" isn't just a cliché. It's a math problem most tradies are solving wrong.
If you're tired of ghosted estimates, wasted lead spend, and watching...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Finance might not be the sexiest topic in business, but getting it wrong can quietly drain your cash flow, stall your growth, and lock you into deals that cost far more than they should.
In Episode 496, Matt sits down with Rob Misheloff from Smarter Finance USA to unpack one of the least understood parts of running a trade business: eq...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
How many good leads are slipping through the cracks in your trade business because of a weak sales process?
In Episode 495 of The Site Shed, Matt Jones sits down with Ben Wright to unpack why so many trade businesses waste perfectly viable leads through a weak sales process.
From slow response times and poor follow-up to incon...
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
In Episode 494 of The Site Shed Podcast, Matt Jones sits down with returning guest Andrew O'Farrell to unpack what is really driving rising fuel costs and why tradie businesses should be paying close attention.
What starts as a conversation about diesel prices quickly opens up into a much bigger discussion around global energy mark...
🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
How do you onboard new tradies properly so they actually stick around past week one?
In Episode 493 of The Site Shed Podcast, Matt Jones sits down with Vicky Irwin from Network Plumbing to unpack what effective staff onboarding really looks like in a growing trade b...
🫱🏻🫲🏼 Book a Free Discovery Call with Tradie Web Guys: https://tradie.wiki/tssyt
Most tradies don’t need more motivation. They need clearer targets.
In this 492nd episode of The Site Shed, Matt Jones chats with Zak Saboune from Service Today about how to build KPIs that your team actually understands, buys into, and performs for. No fluffy corporate scorecards. Just simple, practical numbers and behaviours t...
🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt
Want to stop selling “membership discounts” and start building repeat work the simple way? Earn loyalty with trust, follow-up, and a customer experience that makes you the only plumber they remember.
In Episode 491, Matt sits down with Scott Irwin from N...
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