Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.
John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel at their craft but often struggle with the skills to actually grow their business, juggling everything from vanity metrics on social media to the challenges of generating real, qualified leads.
⏱️Timestamps:
00:00 Balancing Brand Building and Profit
03:51 "Tradies' Marketing Challenges"
07:46 "McDonald's, Parenting, and Incentives"
12:55 "Bali Trip: Nightly Fee Only"
15:09 Lead Conversion Challenges
19:05 Excessive Leads Hinder Marketing Efforts
23:15 "Matt Fences' Facebook Ad Insight"
26:44 Exclusive Coaching Requirements Revealed
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