The Smart Marketer Podcast
Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'
Episodes
Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands
Episode Description
If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that’s scaling DTC bran...
Episode Description
Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal ...
Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week)
Episode Description
In this episode, our very own Pep Hufen, CEO of the Smart Marketer agency, shares the five AI tools he...
Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live!
Episode Description
Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now’s...
Episode 219
The Email Audit Framework That Unlocks Revenue You’re Missing
Episode Description
Email marketing still works—but only if you treat it like a grow...
🎙 Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit
Episode Description
What’s the best time to sell your business? Hint: It’s not when you’re burned out.
In this exclusive segment from Smart Marketer’s
🎙️ Episode 217: John’s DTC Brands to Watch – Whym and the 5-Step Formula for Better Offers
Episode Description
✨ “Nobody cleans their room to make it not smell bad. They clean i...
🎙 Episode 216: Why Now Is the Best Time to Start an Ecom Business
Episode Description
Read more
Episode 215 – Smart Marketer Show
Winning Ad Creative: What Works Now & How to Measure It
Episode Description
What makes an ad
Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025
Episode Description
2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse ...
This week, Molly Pittman and Brett Curry are pulling back the curtain on what’s working right now in digital marketing—and what’s not. From creative hooks and audience targeting to offer structure and AI-powered platform changes, this episode is stacked with real-world strategies to help you stay profitable and ahead of the curve.
As marketing shifts and tracking becomes trickier, it’s more important than ...
In this exclusive live session from Smart Marketer Live, Molly Pittman and John Grimshaw dive into the biggest challenges businesses face in 2025 and, more importantly, the strategies you need to stay ahead. From rising ad costs to shifting consumer behavior and increased competition, this episode is packed with insights on how to adapt and thrive.
“We’re in the middle of a major shift. The businesses that...
Are you still tracking Customer Lifetime Value (LTV)? If so, it’s time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve monetization, and acquire the right customers.
“If you’re only ...
Molly Pittman is back with another DTC Brands to Watch episode, and this time she’s diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space.
“Plufl took a familiar product and reimagined it. This is a case study in creative branding and audience expans...
Episode Description
In this powerful episode, Molly Pittman shares her inspiring journey of integrating purpose-driven work into her entrepreneurial career. Recorded live at the Four Rooms Mastermind, Molly discusses how her experience building the Fields of Freedom dog rescue has transformed her business, fueled personal growth, and reinforced the importance of structured generosity. She also reveals acti...
Molly Pittman is back with an unfiltered look at what’s working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and leveraging email warming campaigns to drive engagement.
“Th...
Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with valuable tak...
Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025!
After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they’ve made to build momentum in 2025. From simplifying operations to leveraging AI and focusing on community, this episode is pa...
Molly Pittman is kicking off the Brands to Watch series with Flewd Stress Care, a company transforming the bath salts industry with innovative, stress-reducing solutions. Learn how their unique product positioning, strong branding, and smart marketing tactics have made them a standout in the DTC space.
“They’ve taken a familiar product and made it better. This is a masterclass in branding and marketing.”...
Ezra Firestone shares insights on maintaining balance and longevity in business. He explores the importance of sustainable business strategies, personal well-being, and the mindset needed to navigate entrepreneurship successfully. Through real-life experiences and reflections, Ezra highlights how consistency, self-care, and strategic decision-making contribute to long-term success. Whether you’re an established entrep...
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