In today's video, we rewind to a previous episode on how to build global employee activism programs, the challenges of avoiding volunteer burnout, and strategies to scale impact such as leveraging templates and data.
We chat with Jo Jeffreys, Principle Social Value Consultant with Jacobs and explore what global activism looks like today through examples of replicating campaigns across regions, how to gain executive buy-in, and why in-person events are critical for inspiration and motivation. Jo shares advice for getting started like communicating the "why", putting structures in place to support volunteers, and making involvement fun through competitions and rewards.
Timestamp of our discussion:
0:54 - Defining Global Activism
2:20 - How to focus on global and local activism at the same time? 3:13 - What does modern global activism look like? Examples? 6:15 - What challenges were you solving for at Jacobs?
9:19 - How did you get buy-in for social impact programs at Jacobs?
12:12 - How should companies get started in global activism? 15:00 - How to scale your companies global activism efforts? 16:40 - How to show the ROI of social impact programs
18:45 - Greatest challenge in global activism, and how to overcome it?
Connect with Jo Jefferies:
https://www.linkedin.com/in/jo-jeffreys-818b7b5b/
Music by https://youtube.com/ikson
@iksonmusic
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