The Godfather of the Car Industry: Tom Hartley on Building a Luxury Brand

Steven is joined once more by renowned car dealer and entrepreneur Tom Hartley for a deep dive into his journey and insights. They discuss Hartley's experiences with dyslexia and ADHD, and he shares how these challenges have shaped his success and his commitment to mentoring young people in schools. The conversation also touches on Tom's impressive accolades, including his induction into the Motoring Hall of Fame and his bestselling autobiography, "The Dealmaker." They explore the evolution of the luxury car market, Tom's unique approach to business, and the importance of building a strong brand. Key Takeaways You must have resilience, particularly in overcoming setbacks such as bankruptcy. Tom views these experiences as valuable lessons that contribute to personal and professional growth. Tom underscores the distinction between a good business and a strong brand, emphasising the importance of reputation, trust, and relationships in establishing a recognisable brand in the luxury car market. Despite economic fluctuations, there are always opportunities for success. Hard work and adaptability are crucial, and effort and tenacity can lead to success regardless of external circumstances. Confidentiality is everything when you're dealing with high profile clients, and personalised service matters greatly in building lasting relationships in the luxury car industry. BEST MOMENTS "I think dyslexic is a gift that people can take and make advantage of. I think they're very strong-minded personalities... the biggest percentage of entrepreneurs, billionaires and very successful people are all dyslexic." "I told my story... I wanted my grandchildren to know what my history was, and how I grew up, and what I come from." "You're a brand" "If you're prepared to get your ass out of bed in the morning and not be a lazy bastard, it's achievable." VALUABLE RESOURCES The Steven Sulley Study  https://www.instagram.com/tomhartleycars/ ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD Instagram