#16 Purpose Needs Some PR: Why purpose needs a new brand story and how to think about it now

Danielle breaks down why purpose is misunderstood and how you can use it to create personal connections in your company—the kind that lead to big business results. She found the ultimate case study to prove it.

Additional Resources:

The Story Effect http://thestoryeffect.com/

Instagram http://instagram.com/storyeffectpodcast

Linkedin https://www.linkedin.com/in/daniellekrischik

Learn about Knight Agency http://knightagency.com/

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Key Takeaways:

• Purpose is not fluff; it leads to real business results.
• The story of WD-40 exemplifies the power of purpose.
• Purpose should be personal and relatable to employees.
• Creating a purpose statement is essential for any organization.
• Intentional decision-making is key to a strong company culture.