#8 Rebranding Purpose: A conversation about what really drives performance with Jim Stengel

Jim Stengel was the CMO of Proctor & Gamble who started a movement—bringing creativity, relevance and market share back to the brand in a way that changed the game. Today, he is founder of The Jim Stengel Company, helping businesses create quantifiable business change through purpose.

We talk love, loss, empathy, leadership, creativity and the value of living in the moment. It’s vulnerable, raw and real.

Additional Resources:

Connect with Jim:
Company: jimstengel.com](http://jimstengel.com/
Podcast: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334

Connect with Danielle:
The Story Effect http://thestoryeffect.com/
Instagram http://instagram.com/storyeffectpodcast
Linkedin  https://www.linkedin.com/in/daniellekrischik
Learn about Knight Agency http://knightagency.com/

Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/

Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

Key Takeaways:

- Purpose needs a new brand story.
- Purpose is fundamentally about impact.
- A purpose-driven company often exceeds growth rates.
- Purpose must be tied to business results.
- Evidence of purpose is crucial for employee trust.