Jane Zhao is a media and marketing strategist with 10+ years of experience driving growth in live streaming and influencer marketing. She has led content strategy, partnerships, and campaign optimization at leading global tech and media platforms, specializing in creator engagement, branded content, and audience monetization.
🎙️In this episode, we explore:
✅ The grind behind live streaming (8 hours a day, 7 days a week)
✅ How creators build communities off-platform for stability and growth
✅ Cultural differences in consumer behavior between China and the U.S.
✅ Witnessing the decline of traditional ad agencies
✅ And why vertical dramas might be the next big wave of storytelling
📌 Learn more about Jane: https://www.linkedin.com/in/jane-z-b540524a/
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