The Pitch Docs Presents: Freddy Tutiven - Why Play Patterns Matter

This bonus episode of The Story Series is brought to you in collaboration with The Pitch Docs, an online platform founded by "Shimmer and Shine" Creator Farnaz Esnaashari that pairs first time show creators with seasoned veterans: https://thepitchdocs.com

Freddy Tutiven is the Creative Director and co-owner of Fun Ideas LLC a content creator, product design and development studio. Before starting his studio, Freddy was the Vice President/Creative Director of Toys and 3D at Paramount Consumer Product overseeing toys creatively across ViacomCBS Media Networks, working on brands like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Blue’s Clues and You, Star Trek and many more. He also worked and consulted for many major entertainment studios and toy companies, including Sesame Street, Disney, Mattel, Tyco, and Spinmaster.

🎙️In this episode, we explore:

✅ The industry shift from original toys to licensed IP

✅ Why play patterns are the key to both toys and storytelling

✅ Where Freddy finds inspiration (from ‘80s nostalgia to Asia’s newest trends)

✅ And how to refresh a brand + show with locations, vehicles, and costumes

📌 The story doesn’t have to end here. If you want to get more time with Freddy or other industry professionals, please visit: https://thepitchdocs.com/product/freddy-tutiven/

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