The Subconscious Expert

You did the work. You made the identity shifts. So why does becoming your "higher self" feel less like power and more like... boredom? Or grief? Or just plain weird?

Here's what no one tells you about an identity shift: it doesn't always feel good. Sometimes it feels like death. And that space between your old identity and who you're becoming? I call it the void. And it's where I see so many people quit, not because the work isn't w...

Your income cycles between the same numbers every month. £3K, £7K, £2K, £8K, repeat. You get momentum for two weeks, then something drops on day 15. Every single time. You can post three times a week comfortably, but four posts triggers "this is too much."

You think these patterns are random, they're not.

Your subconscious has an identity ceiling and that ceiling has specific numbers, trigger points and thresholds where your brain re...

You're scrolling Instagram again. You see her. The one who's always launching something new, making the kind of money you want, living the life you dream about. And before you know it, you're 45 minutes deep comparing yourself to others, analysing their content, checking their engagement, and feeling heavy as hell.

This comparison spiral is not costing you only time but your self trust, your self belief, and your ability to build th...

There's one trait I see in every genuinely successful entrepreneur I work with and it's not what you think. It's not strategy, work ethic, or even talent. It's deep, subconscious self belief that operates independently of circumstances. In this episode, I'm breaking down what self belief actually is (versus what most people think it is), the subconscious mechanism behind it, why most capable people don't have it, and exactly how to...

Your conscious mind has committed to your 2026 vision. But your subconscious? It's not convinced. In this episode, I break down the exact mechanism of how your subconscious works and give you the daily protocol to reprogram it so your mind is finally aligned with where you're taking your business. Learn the three modalities that actually rewire your subconscious, the RAS activation technique that trains your brain to notice what yo...

The Winter Arc, yes a TikTok trend but also a subconscious integration period. In this episode, I'm breaking down what a winter arc actually is from a subconscious perspective, why the Christmas period specifically matters for your brain and how to use this season to lock in your 2026 identity before the calendar even flips.

This is the hidden work that makes everything easier when January comes.

Topics covered on The Winter Arc | Ho...

Are you writing your affirmations 55 times a day and wondering why nothing's changed? Let me tell you something... Yes, manifestation techniques work, but not for the reasons TikTok tells you. It’s just good old subconscious programming.

In today's episode, I'm breaking down the viral manifestation methods everyone on TikTok is obsessed with right now: the 369 manifestation method, future journaling, vision boards, the 55x5 method, ...

How often do you end your day thinking, "I could have done more"? If you're a high achiever constantly pushing, criticising, never feeling like enough, I have news for you. It's your subconscious protecting you.

That voice that says, "work harder, fix it, you're not there yet," isn't discipline. It's not your high achiever nature. It's a part of you that learnt a long time ago that performance equals safety. And now? It's bloody exh...

"How am I supposed to protect my mindset when no one around me gets it?" I get this question at least once a week. Welcome to the stage of growth that no one prepares you for!

When you start doing deep inner work, you'll be changing faster than everyone around you. You'll be healing, expanding, and suddenly the people closest to you are looking at you like they don't recognise you anymore. Your partner doesn't get your vision. Your ...

In this episode, I’m breaking down one of the most common patterns I see in female entrepreneurs, the weekly reset, the new plan, the fresh strategy, the “I’ll start again on Monday” energy that feels productive but quietly keeps you looping in the same place.

Subconscious Prompts:

1. What feels unsafe about doing it today?
2. What part of me doesn’t feel ready yet?
3. What identity am I still loyal to?
4. What am I postponing that I could em...

Do you ever ask yourself how some entrepreneurs make business look so simple? What is their secret? Is there something you’re missing? Well, in today's episode, I'm going to tell you all about the subconscious strategies that drive their business simplicity and growth.

I'll break down what’s really happening beneath the surface for leaders like Alex Hormozi, Grace Beverley, Marie Forleo, Steven Bartlett, and myself! You’ll hear how ...

You know that moment when business gets hard, sales slow down, ideas aren't flowing, motivation dips and your brain immediately goes "What's wrong with me?"

In this episode, we're breaking down the blame cycle that keeps high achieving women stuck, why your subconscious defaults to self blame when uncertainty hits, and the critical difference between looking at yourself through shame versus looking at yourself through curiosity.

Disc...

Can't get clear on your next business move? You're not alone.

In this episode, I'm breaking down why hustling for clarity keeps you stuck in confusion and what's actually happening at the subconscious level when you can't make a decision. Spoiler: it's not a discipline problem.

Clarity is a byproduct of safety, not hustle. I'll walk you through exactly how to create the internal conditions that allow clarity to emerge, so you can f...

If you’ve ever felt like you’re showing up powerfully, but not fully, this episode will hit home.

In today's episode I unpack the subconscious psychology behind the invisible gap between what you’re doing and what you know you’re capable of.

I dive into why high performing women unconsciously hold themselves just below their edge, how your mind equates “more” with “pressure,” and the exact subconscious rewires that all...

Do you feel like the bigger your business grows, the heavier everything feels? In today's episode, I'm exposing the five hidden CEO patterns that are keeping your business stuck, and trust me, you're probably running at least one of them right now.

I've watched countless entrepreneurs hit their first big months, then mysteriously collapse back down, or build successful businesses while secretly feeling like they're constantly firefi...

Everyone’s terrified of failure. But quite frankly it’s not failure that breaks most businesses, it’s growth.

Failure feels familiar, predictable, even safe to your subconscious. Growth, on the other hand, demands more capacity, more identity shifts and more responsibility than most CEOs are wired for. That’s why so many plateau, sabotage, or collapse at the exact moment things should be taking off.

In this episode, I’m pul...

Are you confusing busyness with growth? In this episode of The Subconscious Expert, I break down what I call the illusion of momentum why your brain rewards you for ticking boxes, even when your business isn’t moving forward.

We’ll dive into the neuroscience behind false momentum, the subconscious thermostat that caps your results, and the identity shifts that actually create sustainable growth. If you’ve ever fe...

Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they?

In today’s episode, I’m giving you the real behind-the-scenes understanding of how your subconscious identity ac...

Affirmations alone won’t rewire your subconscious and that’s exactly why so many high level business owners feel frustrated when they’ve been “doing the work” but still feel stuck.

In this episode, I break down why affirmations by themselves don’t create lasting change, how the self-development industry has sold us a half truth, and what actually rewires your subconscious to believe a new level of success.

If you’ve ever told yoursel...