Building a Brand with Purpose: Insights from Liza Graves, CEO of StyleBlueprint

In this inspiring interview, Liza Graves, CEO and co-founder of StyleBlueprint, dives deep into her journey of entrepreneurship, resilience, and the power of accountability. From launching her first business at 24 to navigating the challenges of COVID-19, Liza shares the ups and downs of her path to success. She opens up about what it means to be a woman CEO, the importance of supporting local businesses, and how she transformed StyleBlueprint into one of the South’s most beloved lifestyle brands. Liza also discusses her passion for data-driven strategy, her commitment to diversity, and the lessons she learned after purchasing full ownership of StyleBlueprint in 2019. Whether you’re an aspiring entrepreneur, a fan of StyleBlueprint, or just looking for inspiration, this conversation is packed with valuable insights. Topics covered include: Liza's early days as an entrepreneur How COVID-19 challenged and changed StyleBlueprint The role of diversity and accountability in business Insights on balancing work and personal life as a woman CEO StyleBlueprint’s dedication to local economies and communities ✨ Stay Connected 🔔 Don’t forget to like, subscribe, and hit the notification bell for more inspiring interviews and entrepreneurial insights! #LizaGraves #StyleBlueprint #Entrepreneurship #WomenInBusiness #CEO #LocalEconomy

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About Jasmine Sweet: Jasmine Sweet is a lifestyle influencer, tech marketer, and entrepreneur! She shares sweet stories ranging from business to beauty and beyond! Her mission is to share humanity through content creation. She has written features in Huffington Post, Southern Weddings, and Forbes. Through blogging, she has worked with numerous brands, including Spanx, Uber, HP, and more. She holds BA in Broadcast Journalism from the University of Memphis and an MBA from Union University. She advocates for women in business, tech, and entrepreneurship. She is a Tennessee-born, Nashville-living woman sharing the ins and outs of the Sweet Life with her husband, Mr.Sweet, and daughter, Reign Sweet!