Over the years, publishers have given much their inventory over to Facebook, and they’ve gotten dinged for it. Facebook gets revenue from user engagement, and the publisher doesn’t own or control distribution.
In response to realizing they’ve been taken advantage of by the walled gardens, we’re witnessing the renaissance of email for publishers. Publishers have realized they have a logged-in channel that only they own: email. And now, email newsletters are acting as a bulwark against Facebook and their ilk.
Kerel Cooper, SVP Global Marketing at LiveIntent joins me on my daily tech podcast to talk about how publishers are fighting against the walled gardens with email. We also discuss why LiveIntent created their own email MarTech stack and work with over 2500 publishers including CondeNast, The Washington Post and The New York Times.
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