416: Bundling: How to Position Your Music Studio for Value, Not Price

Today, I’m diving into one of the most effective ways to stand out in a crowded teaching market: bundling. If you’ve ever felt pressured to lower your rates to compete with the teacher down the street, this strategy is for you. I’ll show you how to reframe your offer so families focus on the value and experience you provide—not just your hourly rate. From lesson extras and welcome packs to creative group events, bundling can transform how your studio is perceived and help you confidently charge what you're worth.

• Tim explained that lowering prices isn’t the solution—raising your value is.
• He shared that parents often compare studios on price when all the offerings seem the same.
• The importance of differentiation either through your lesson experience or bundled offerings.
• Identifying your “zone of genius” and build their studio around what energizes them.
• How to structure standout lessons like focusing on specific students or unique teaching methods.
• Bundling as a strategy to include extras like group classes, welcome packs, and app subscriptions.
• Why bundling shifts the conversation from “Why so expensive?” to “Wow, that includes everything?”
• Marketing your studio as a full musical experience and not just a service.
• Real-world examples of how to reframe your pricing with bundled value and perks.

Links Mentioned

• Make More, Teach Less with Pairs, Buddies and Labs Course

Thank you for tuning in!

Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you. If you enjoyed today’s show, please leave us a review on Apple Podcasts, which helps other teachers find our show. Stay updated by subscribing to this show, and get automatic delivery to your device every time a new episode goes live! We publish on Mondays weekly.

TopMusicPro 14-Day Free Trial

Heard about TopMusicPro Membership? As a valued podcast listener, I’d like to offer you a special chance to try our community free for 14 days. You can access a treasure trove of teaching resources, professional development courses, and creative lesson ideas. Click the link below to access your exclusive 14-day free trial for our Studio Membership.

TOPMUSICPRO MEMBERSHIP 14-DAY FREE TRIAL