Customer experience (CX) includes any interaction that customers have with a brand across all touch points. It can include the experience they have digitally, such as an app, through advertising at the pump or in the store. As convenience is growing and blurring with increased competition for truck stops and travel centers, a good customer experience is especially important.
In this episode, Amy Toner, executive director of the NATSO Foundation, discussed the importance of CX with Matt Sargent, VP of loyalty analytics at NexChapter. They delved into how travel centers and truck stops can elevate their customer engagement and stay competitive in a constantly evolving market.
With special guest:
Matt Sargent, VP of Loyalty Analytics, NexChapter
Hosted by:
Amy Toner, Executive Director, NATSO Foundation
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.