Customer experience (CX) includes any interaction that customers have with a brand across all touch points. It can include the experience they have digitally, such as an app, through advertising at the pump or in the store. As convenience is growing and blurring with increased competition for truck stops and travel centers, a good customer experience is especially important.
In this episode, Amy Toner, executive director of the NATSO Foundation, discussed the importance of CX with Matt Sargent, VP of loyalty analytics at NexChapter. They delved into how travel centers and truck stops can elevate their customer engagement and stay competitive in a constantly evolving market.
With special guest:
Matt Sargent, VP of Loyalty Analytics, NexChapter
Hosted by:
Amy Toner, Executive Director, NATSO Foundation
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