Naf Naf Grill is a fast-casual Middle Eastern concept that’s
on a mission to bring the best flavors of the Middle East to the masses in a simple, affordable, fast-casual setting. With a flexible layout, minimal SKUs and a category of food that appeals to both professional drivers and four-wheel customers, Naf Naf Grill found a great partner in Love's Travel Stops & Country Stores.
"I give full credit to Love's. They recognized our brand and this opportunity based on their research and some feedback they got from their drivers and really approached us about doing business with them in their travel centers. They are, as you know, as good as it gets in terms of the way they operate their business," said Greg Willman, Chairman and CEO of Naf Naf Holdings, LLC.
Listen to gather three takeaways for truck stops and travel centers from Willman, including:
With special guest:
Greg Willman, Chairman and CEO, Naf Naf Holdings, LLC
Hosted by:
Amy Toner, Executive Director, NATSO Foundation
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