All Episodes

April 23, 2024 18 mins

Naf Naf Grill is a fast-casual Middle Eastern concept that’s
on a mission to bring the best flavors of the Middle East to the masses in a simple, affordable, fast-casual setting. With a flexible layout, minimal SKUs and a category of food that appeals to both professional drivers and four-wheel customers, Naf Naf Grill found a great partner in Love's Travel Stops & Country Stores.

"I give full credit to Love's. They recognized our brand and this opportunity based on their research and some feedback they got from their drivers and really approached us about doing business with them in their travel centers. They are, as you know, as good as it gets in terms of the way they operate their business," said Greg Willman, Chairman and CEO of Naf Naf Holdings, LLC.

Listen to gather three takeaways for truck stops and travel centers from Willman, including:

  • Embrace diversity in food flavors. Alternate food options like Middle Eastern cuisine can set your travel center apart and cater to a wider palate.
  • Try different partnerships. Consider the importance of operational flexibility to accommodate different settings and customer expectations.
  • Listen to your customers. Feedback and data-driven partnerships can lead to fruitful collaborations that benefit both parties.

With special guest:

Greg Willman, Chairman and CEO, Naf Naf Holdings, LLC

Hosted by:

Amy Toner, Executive Director, NATSO Foundation

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.