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March 25, 2025 42 mins

If you’ve spent any amount of time blogging, you’ve probably heard about SEO (search engine optimization) and how important it is for improving your blog’s ranking on Google. But how do you make SEO work for you now and in the future?

On today’s episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from Yoast, to break it all down. Carolyn is sharing Yoast SEO basics, simple tips to improve your ranking and get more readers, and how we can arm ourselves for the future to make a blogging business that lasts.

🔗Try Yoast and use the code ubp15 to save 15%

🎧Get our Beginner Blogger Tips Playlist on Spotify

💻Try Keysearch for keyword research and SEO

🔗Check out the show notes for episode 171

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