In this episode, Lee picks up from the prior episode on seeing the trends in your business environment to seeing where you want to be. He summarizes the origins and value of a good mission/vision statement; and also the perils of how poorly and painfully it can be to create them. He provides an alternative approach to creating Rapid Organizational Unit Statements (affectionately referred to as ROUS in a nod to The Princess Bride). The ROUS technique is an engaging and collaborative method that helps teams quickly create clear, concise, and compelling missions. Lee outlines the criteria and a step-by-step process for engaging a group of leaders to create or update your overarching mission and vision. The episode concludes with a preview of the next topic: OKRs (Objectives and Key Results).
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