June 3, 2025 • 50 mins
In this powerful episode of The Voices of Business, hosts Joshua Maddux and Corey Nathan sit down with Rachel Cosgrove, co-owner and operator of Results Fitness in Santa Clarita. Celebrating 25 years of impact, Rachel shares her journey from dancer and personal trainer in New York City to co-creating one of the top gyms in the U.S., according to Men’s Health. From building a high-performing team to revolutionizing the fitness experience, Rachel unpacks the philosophies and lessons that shaped Results Fitness into a community cornerstone.
What You Will Learn:
- The origin story and entrepreneurial journey behind Results Fitness.
- Rachel’s philosophy on building an elite team and empowering others.
- How fitness supports not just physical health, but mental resilience and community.
- The value of journaling and intentional reflection as tools for leadership.
- Strategies for business longevity, innovation, and navigating major crises like the pandemic.
Episode Highlights:
- [00:01:00] Rachel’s roots in Santa Clarita and early dance and fitness influences.
- [00:06:30] Moving to NYC to pursue dance and discovering a passion for personal training.
- [00:10:45] Meeting her husband Alan Cosgrove and launching a fitness business together.
- [00:12:00] The frustration with the personal training industry that sparked Results Fitness.
- [00:15:45] Building a world-class team with values-based hiring and a coaching culture.
- [00:26:00] Collaborations with local businesses like Egg Plantation and Maria’s Deli.
- [00:31:30] Coaching other gym owners through Results Fitness University.
- [00:36:00] Rachel’s reflections on resilience, journaling, and entrepreneurial wisdom.
Featured Quotes:
"We really wanted to pave the way for making a career in this industry. What we do is important—it’s part of people’s healthcare." – Rachel Cosgrove
"We were just two kids with no money, but we had a vision to change the way fitness is done." – Rachel Cosgrove
“If you’re not a high performer, you won’t be a good fit on our team.” – Rachel Cosgrove
“For me, journaling sets the pace for the day instead of letting the day set the pace on me.” – Corey Nathan
Resources Mentioned:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:08):
back to another episode of TheVoices of Business, a Santa Clarita
Valley Chamber of Commerce podcast.
It's good to be with you.
I'm your host, Joshua Maddux.
Joined today by my co-host, Corey.
Nathan.
Good to have you, Corey.
Hey Joshua.
Nice to see you, man.
Good to see you.
Yeah.
So the Voices of Business is where wetalk with business owners and leaders.
(00:30):
Here in the Santa Clarita Valley, wetalk about leadership, management, life,
and really wherever the spirit takes us.
Please make sure to subscribe, tell afriend, give us a good rating and review.
It really helps people join in on theconversation like the one we're having
today with Rachel cosgrove, Rachel is theco-owner and operator of Results Fitness,
(00:51):
a local gym here in Santa Clarita that hasbeen named among the top 10 gyms in the
US by Men's Health, featured in Women'sHealth, BBC America, and a lot more.
Good to have you on.
Thank you for having me.
Excited to be here.
It's
So, so.
Yeah.
Thank you.
Good to see you guys.
(01:13):
Good to see you.
So you've really built a trulylike impactful business over the
past and you guys just celebrated25 years, is that correct?
We sure did.
Yes.
25 years in business.
So crazy.
It's wild to to achieve.
A long time.
Yeah, it's wild to achieve thatwhich is, which is awesome.
A lot of
but.
(01:33):
don't last that long,
A lot of marriages don't lie.
I know.
And the crazy thing is we haveclients that have been with us
since the beginning, so I mean,it's, yeah, it's pretty crazy the,
him
journey that it, right?
Yeah.
No, they're all just getting fitterand stronger and harder to kill.
That's great.
(01:53):
That's awesome.
It's good, you know, it's good to alwayssee like success story of that, you
know, long term on this side of it.
But let's like rewind a little bit,um, you know, before the business.
Let's, let's get to knowyou a little bit better.
So where, where did you grow up?
(02:14):
Um, are you a transplant,you Native Santa Clarita?
I am a native Santa Cid.
I grew up here.
I, my parents moved here whenI was, before I was turned one.
Uh, so I literally was in thesame house in Happy Valley,
uh, since I was 1-year-old.
And I grew up going toPeachland Elementary, Plata
(02:35):
Junior High Heart High School.
Uh, so yeah, I've been, uh, a member.
I've been in, it wasn't Santa Claritaat the time, actually, it was.
City of Santa Claritacame around, uh, later.
Uh, but you know, we, I,I was born and grew up.
Um, I wasn't born in Santa Clarita,but did move here shortly after
and spent my, my childhood here.
And then from there, um,I saw uc, Santa Barbara.
(03:01):
So, so not too
Yeah.
To start, start off your, uh, education.
Yeah, so I went to UCSB, gotmy degree in physiology with an
emphasis in exercise and health.
And yeah, close enough that I could comehome and do laundry, but you know, far
enough that, um, that I, that I was livingoff, you know, off at away from home and
(03:24):
got to be, uh, in Santa Barbara, whichwas an amazing place to go to school.
it sounds like you had a passion for,um, health and fitness physiology,
uh, as a major pretty early on.
Or is that something that you kind ofdiscovered when you were in undergrad?
I.
Yeah, I definitely, my dad actuallytook me to the gym at growing up, so we
would ride our bikes over to the SantaClarita Athletic Club, which isn't,
(03:47):
it's not that anymore, but, um, I would,we would ride our bikes over every
summer, every morning, um, hit the gym.
And, uh, so that's where Istarted to fall in love with.
With fitness.
And so my dad introduced me and um,so I've been going to the gym, you
know, learning about everything from,you know, uh, I. Early on I was doing
lots of lightweights with lots ofrepetitions, and I started to learning
(04:09):
about strength training and really, youknow, how that could really, um, make
a difference for the way I felt and theway that I looked and started to get
more and more into strength training.
And so, um, I was also a dancer.
I grew up with a dance background, so thatwas really where my passion also started.
So I wanted to, you know, really look andfeel the best I could, um, as a dancer.
And so, um, I had.
(04:30):
The passion of dance and the passion offitness, uh, and then decided to head off
to school to get my degree in physiology.
what kind of dance were you doing?
Tap Jazz ballet.
So, um, yeah, we, I was, I grewup going to Dance Studio 84.
Uh, I'm gonna give all the plugsfor all the businesses in town here.
Um, I know there's, Iknow Carla's still there.
She's still, I think she's probablyhad that business for over 25 years.
(04:53):
Uh, so yeah, I grew up, you know,going to dance competitions, uh, local
dance studio here, and that was partof my life and part of who I am still.
so you're still dancing.
I do.
I do like to go take classevery once in a while.
Yeah, for sure.
That's awesome.
Yeah.
Awesome.
Well, I know it's always interestingto see where the business trajectory
(05:15):
comes from and and stuff, and.
There's definitely a difference insomeone who, like yourself, who went
to school for what you're doing.
Um, you got a degree in it.
So that's obviously something thatlike, dance has been a passion,
fitness has been a passion.
Um, was there something early on, youknow, growing up that you looked at
(05:37):
and said, this is what I want to do,you know, I want to be in fitness.
I want to be, um, you know, owna gym, or, you know, any of that.
No, you know, the journey kindof, uh, took its own path.
I actually really was passionateabout dancing and I moved to New York
City after college to pursue that.
(05:58):
So I had a scholarship at a dancestudio in New York City, and that's
what took me to New York City.
And so I was auditioning andI was dancing, and then I was
working as a personal trainer.
Um, the degree in physiology, I alwayshad a fascination with the human body.
I, you know, I definitely.
Um, I think the human bodyis an amazing machine.
I, you know, love being able to seewhat, you know, you, uh, what, what
(06:18):
you can do, what's what's possible.
Um, and especially as I age, you know,to be able to see, you know, as you put
demands on your body and be able to getstronger, get fit, or get healthier,
and that there really is no limit.
To what you can do.
Um, and it's just, you know, suchan, I really am fascinated with the
human body and always have been.
So, um, so on my path, I ended up headingoff after got my degree in physiology,
(06:41):
had been working as, you know, doingspin classes and at a couple gyms, uh,
through college and then headed off to.
Uh, New York City to, uh, pursue my,my other passion of dance and got,
uh, had a scholarship at Dance Studio.
Was doing auditioning andwas personal training.
So that's where I really started mypersonal training career, was in New
York City and got to work with andmeet other personal trainers and.
(07:05):
Including my husband, Alan Cosgrove,who, uh, was there from Scotland.
And so that's where we ended up crossingour paths and, um, starting to really, um,
merge together to figure out, you know,how we could now our mission to change
the way fitness is done to really, um,you know, offer something that's, that
was different than what was out there.
I, I gotta, I gottaask you about New York.
Where were you living in the city orwere you living in Brooklyn or where?
(07:27):
Yep.
Living in the city.
In Manhattan.
in the
Yeah.
I. So started off, I moved,how many times did I move?
It was like, I started off on the UpperWest Side, then I was in Midtown and
then, um, ended up on the Upper East Side.
So I kind of
of,
moved all around.
Yeah,
And then audition wise, were you
yeah.
for, for dance companies oryou going like, Broadway,
(07:47):
off Broadway route or what?
Broadway, off-Broadway route.
Yeah, I did end up inone off-Broadway show.
Uh, but man, it's competitive there,
Yeah.
Were you
so yeah, it was, it.
acting and voice as well, or.
I was a dancer and I couldact and I could sing.
I wasn't a great singer, but definitelystarted to realize, yeah, you definitely
(08:07):
needed to be a, to be a triple threatwhen, um, you're in New York City.
So I, you know, over time started toreally, um, get more and more into
personal training and realized that wasthe path that made more sense for me.
Uh, you know, I, I still love danceand I still, you know, but definitely
it's a cutthroat world out there.
When you get in New York, it'sa whole different ball game.
It is funny, uh, because I, I was in theNew York theater scene, uh, in my youth.
(08:31):
Um, and then,
Oh wow.
y you know, I had some successes,but then, uh, when I was with, uh,
actually I, I ended up out here and, um.
I was with this really great ensemble.
We did some wonderful classicaltheater from Chekhov to Shakespeare
to Tennessee Williams to Ibsen.
It was just wonderful and therewere some really talented, uh,
(08:53):
folks, dedicated folks in that.
But our mentor, it, it was the lady whotook over Stella Adler's theater after
Stella passed away in the early nineties.
This wonderful woman, uh,named Joanne Linville.
And, uh, Joanne at one pointsaid to me, you know, Corey.
You know, I love you.
think you're such a talented producer.
(09:13):
I'm like, damnit not an actor.
Like, no, she, she said,you're a great producer.
So, but I, I loved, I loved New York.
I spent a lot of time, actually,I think you'd appreciate this.
I'm, and I'm guessing you spentsome time in this building too.
I basically grew up at thisplace, um, at eight 90 Broadway.
Where, uh, American Ballet Theater, uh,rehearsed, uh, they were on the second
(09:34):
floor, but on the third floor there wasoften like twi you could catch Twila Tharp
choreographing her next thing, or, but
Wow.
Yeah.
up there.
I, I just, I have such an
Yeah.
It's an incredible place.
Yeah.
We love it and we love goingback to visit such a cool city.
Definitely love, lovethe New York City Energy.
Yep.
sure.
So you're, you're in NewYork, obviously found,
(09:57):
New York.
the direction of your passion,uh, met your now husband.
Um, what, what was that next step?
What led you back to Santa Clarita?
Obviously you're, you know,all the way across the country.
Um, you know, but what, what led you back?
So I am a California girl at heart.
Uh, New York is awesome andI love it, love visiting.
(10:20):
Uh, but it is a hard place to live.
Definitely.
Uh, very expensive.
And we lived in like a fivefloor walkup, you know, um,
railroad apartment, they call it.
Uh, that costs, youknow, way too much money.
Uh, so it was just a hard, it was,you know, there was a point after
two years, I was there two years and,uh, you know, just I was, you know.
Doing what I could to make ends meet.
(10:41):
But started to get to a pointwhere I was like, you know what?
I think I'm ready togo back to California.
Um, we ended up, Alan uh,went home to Scotland.
I came home to California andwe did our, a long distance
relationship for a period of time.
And I flew there, he flew here,and then, um, we were trying to
figure out where we wanted to live.
Did we wanna, you know, we weregonna live in Scotland or where
we're gonna live in California.
And so, um, you know, he was.
(11:01):
You know, interviewing for somedifferent jobs in Scotland.
And, uh, at the end of the day wedecided, you know, what with Fitness
California was the place to be.
And so after getting engaged,decided to to move to California
and, uh, and start our careers there.
So, um, so yeah, brought himback to this nice town of Santa
Clarita and uh, you know, that'swhere we ended up settling in.
(11:24):
miss, uh, does, does he miss Scotland?
Do you, do y'all get to go get back there?
We go at least once ayear, if not twice a year.
Uh, yeah, it's a beautiful place.
Um, he definitelydoesn't miss the weather.
He loves the sunshine.
So that's the good part is yeah,he, he does enjoy California.
So, and the cool part, yeah,when his, you know, we have our
family that come and visit us.
(11:44):
Uh, California's always a fun placeto come visit, but we, yeah, we do
get to go there, um, at least onceor twice a year to go visit, um, with
his, with his family and, and seeScotland, which is an amazing place.
Good.
Yeah.
So you guys are back in Santa Clarita,decide that you know you're gonna be here.
What, what was the inspirationthen to sort of create something
(12:08):
different in the fitness world?
Um, obviously, you know, you're talking,there's a lot of passion around it and
stuff, but what, what was that inspirationand, and what did that path look like?
So we were working at a numberof different gyms as personal
trainers and uh, really.
We're frustrated.
We were frustrated with thestandard in the industry.
(12:28):
We were frustrated withthe professionalism.
We were frustrated with, you know, justfeeling like we weren't, uh, we weren't
confident even with, uh, you know, ifwe weren't gonna be there handing our
clients over to one of the other trainers.
'cause everybody, you know, personaltraining's always been like back,
way back, way back in the day.
Uh, it was, you know, reallyjust kinda like a side job.
Like people did it as, you know, dothis until you figure out what you're
(12:50):
really gonna be when you grow up.
And so for us, we really wanted to.
Pave the way of making acareer in this industry.
Like we, you know, we feel like whatwe do is very important and that
it should be seen as, you know, uh,part of everybody's healthcare team.
Like everybody needs a coach.
Everybody needs somebody who's helpingthem to make sure that they know what
(13:12):
they're doing when it comes to their.
Their fitness and their strength trainingand you know, I think a lot of people
end up, you know, doing generic programsor trying to figure it out themselves,
but having an expert in your corner,you're being proactive with making sure
you're not gonna end up injured, makingsure you're gonna get stronger, making
sure you're gonna progress over time.
And so we've just always felt reallypassionate about creating something that,
(13:33):
you know, is gonna be a career for people.
And so.
When we opened Results Fitness,that was our, you know, part
of what we wanted to do.
We were kind of taking all of ourfrustrations from all the different gyms
we worked at and, you know, what we didn'tlike about being a personal trainer at
the different places we were working.
And, um, wanted to open a place that, youknow, eliminate all those frustrations.
Of course, opening a business, youhave a whole new list of frustrations,
(13:54):
but, but, um, you know, that's partof running a business and so, uh,
yeah, I got the doors open and, youknow, really that was our passion was.
Not only to change the way fitnessis done for our clients and give them
a different experience, you know,a lot of people do have negative
experiences when they go to gyms.
Maybe they feel intimidated, maybe, youknow, they don't, not great customer
service or you know, just have neverreally enjoyed going to the gym.
(14:16):
And so we really wanted to create adifferent experience for our clients,
but we also wanted to create adifferent experience for our coaches.
And so as we built a team, you know, wereally wanted it to be a place where.
Our team could have a career.
And so our coaches are all full-time.
We, you know, they havebenefits, they have health
insurance, they have retirement.
So it's something that, youknow, in our industry, uh, then
(14:38):
you didn't really see that.
Like we never had that opportunity.
And so we wanted to create that in ourspace to be able to give people who are
serious about this as a career, a, a way,a, a path to, um, to really make a, you
know, make a career, support their family.
And, uh, you know.
And do something that wefeel is really important.
So.
a couple follow up questions here.
(14:59):
Um, one is, as you speak about yourexpertise, uh, as a trainer, um, I, I,
I'm hearing you have kind of, you'rewearing two hats at the same time.
Generally speaking.
One is from that expertise as atrainer, um, you know, wellness.
Um, but two is I'm hearing.
Uh, at least hints of someone.
(15:19):
You, you're talking about creating aplace, uh, and creating an experience
that's something that, um, someonewith more of a vision, you know, dare
I say, uh, an entrepreneur thinksthat way, not just someone who's a,
a technician, if you will, in their.
Particular area of expertise.
Have you always thought that wayin terms of being both expert in
your field as well as someone who,uh, thinks, um, more broadly like a
(15:43):
business owner, an entrepreneur does?
Or is that something thatyou've learned along the way?
I do think I've always hadthe entrepreneur spirit.
My parents were entrepreneurs growingup, so I was, you know, I did grow up
in a household where entrepreneurshipis part of, you know, my, my
childhood and part of growing up.
Uh, and so I. Always have had thatpassion and drive to, uh, you know, to
(16:04):
be my own boss, to create my own thing.
Uh, as we opened the gym, I don't thinkwe, you know, we truly understood what
we wanted to create until you start toget in and start to create it and really,
you know, see the, the magic that startsto happen as you build a community.
And like I mentioned, we haveclients that have been with us.
For 25 years.
And when you have the threads of thoserelationships in your gym, like when
(16:28):
a new client comes in now and theymeet other clients who have been there
for 10 years, 15 years, 20 years,it's like a whole different feeling.
You know, as far as the community goes.
Like, we just had a big 25 yearanniversary celebration and it was
like a big, you know, everybodyjust had a blast together.
And it's part of, I think people join,they think they're joining a gym,
uh, but then they start to realize.
(16:48):
They actually now are part of a community.
They're part of, you know, a supportiveplace that, um, is, you know, becomes a,
you know, part of their, you guys haveheard the third place analogy, right?
Where it's like you have work homeand then there's your third place.
I know like Starbucks always talkedabout this, that they wanted to become
everybody's third place, you know?
So that's what we wanna become is.
(17:10):
You know, there's work, there'shome, and then your third place is
Results Fitness, where you get tocome, you get to decompress, you get
to do something good for yourself.
You get to see your friends, uh,you know, you leave feeling better
than you did when you walked in.
And so that's really what it's all about.
And I, I don't know, I can't say that,that we knew what we were creating when
we opened the Doors of Results Fitness.
We were just really.
Frustrated with where we were and wantedto, you know, do something different.
(17:34):
And as we set out on that path andstarted to, you know, take action steps
to um, create something, we learned,you know, a lot of stuff the hard way.
We didn't know how to run a business.
My dad always told me togo to school for business.
He's like, get your degree in business.
'cause he was an entrepreneur anduh, you know, he didn't have a degree
in business and he was like, getyour degree, degree in business.
And I'm like, ah, that's so boring.
I don't wanna do that.
Then of course, you know.
(17:55):
Got my degree in physiology, openedthe gym, and I'm like, oh man, I
should have got my degree in business.
Like, how does this work?
So we had to figure a lot of it out,uh, you know, making mistakes and, uh,
and learning how to market, learninghow to, uh, build a team, learning
how to manage, learning how to createa vision like you're talking about.
And I think, you know, as you,you know, I, I have always been a
journaler, I have always been, youknow, thought like, like a big picture.
(18:18):
I was, you know, movingto New York City was.
You know, that was following a dream,you know, of being a dancer on Broadway.
So I have always been a big dreamer, andI've never been scared to take action and
follow through with, you know, what nudgesI feel like I need to move forward with.
And so I think as we opened thegym, it was really just listening to
our intuition, listening to what wefelt would be the next step for us.
(18:41):
And then as the years have gone by justcontinually looking for how can we.
Provide more.
How can we create a better place?
How can we be even better than we are?
How can we really changethe way fitness is done?
It's interesting because it sounds tome like you, you've, um, I, I don't
know if you've ever read the book,blue Ocean Strategies, but the way that
Mm-hmm.
um.
(19:02):
Results Fitness, you're notnecessarily competing with
other trainers or other gyms.
You're in a way, you're kind ofcompeting with Starbucks, you know, the
Sure.
Uh, um, but one, one of
Yeah.
of the things that really does standout about results is you, you've been
talking about your team, is that you don'thave, maybe this is the story of some of
your trainers, but my experience there.
(19:23):
Um, everybody's a badass.
Like, you know, there are some placeswhere you go in and like, oh, this
guy needed a part-time job in, in highschool and then got a certification,
and he is just, you know, I don't know.
He's like, not, not the, but like,every person you encounter at results
is a freaking badass at what they do.
And everybody has a littlesomething different that they
bring to the party, you know?
So I, I How, how were you able tobuild such a remarkable team that way?
(19:49):
Yeah, I think, I mean, your people are,that makes everything in your business.
So I am, I considermyself a people collector.
I'm always looking for good people.
Um, so, you know, I think as a businessowner, that's something we have to do.
We have to always be,you know, networking.
We have to always be out, youknow, meeting people, looking for
good people to add to our team.
And so, um, you know, if I meet somebodywho would be a good fit, and it's
(20:10):
really a core value fit, so we have.
Core values in place that we, youknow, abide by that are who we are.
And that's like number one is doesthis person have our core values?
And so, you know, one of those core valuesis constantly learning and improving.
And if you're not the type ofperson who loves to learn, loves to
improve, loves, you know, if you'renot a high performer, you're not
gonna be a good fit for our team.
And so, looking for those people thatare high performers that are gonna help
(20:33):
us to elevate our team, uh, you know,and when I find those people, you know,
that's where, you know, it's really just.
Making sure you're constantlylooking for those people.
I think a lot of people wait untilthey're desperate and they need
somebody and then they end up hiringpeople that, you know, maybe aren't a
good fit, maybe aren't a good culturefit, aren't a good core value fit.
Um, and then, you know, it's like,and yeah, like a lot of gyms, you
(20:54):
know, the, the trainers do tend to beyoung still figuring out, you know,
what they're doing in their life.
A lot of our.
Trainers, um, have degrees.
So they graduated from CSUN orMaster's College actually has
a degree now in kinesiology.
So, um, we have a couple trainersfrom Master's College as well.
So, um, you know, uh, CSUN andMaster's College that have, we
have an internship program, so weinvite the, which we're actually
(21:16):
about to start one coming up here.
Um, so when they graduate weget, invite them to come do
our internship for six weeks.
So they actually spend six weeks with us.
Learning and you know, really beinga part of, uh, you know, shadowing.
And so it's not like, you know, day onewe hand them a client, like they have
a degree, they have a certification,and then we still take six weeks to
(21:37):
really, you know, help them to learn ourphilosophies and how we do things and,
you know, really help them to becomethe best coach they can before we'll
have them work with one of our clients.
That's
And the, and we work as a team.
So that's the other thing you don't see ata lot of gyms is a team environment where
our, um, you know, veteran trainers who'vebeen with us four years, five years,
(21:58):
10 years, I mean, we've had trainerswith us 16 years, which is unheard of.
Um, you know, will, uh.
We'll bring up the new, you know,when we bring somebody new on
board, you know, that's part ofthe culture is they mentor them.
And so it's like, as a team, we allwanna help each other to get better and
we all wanna keep elevating each other.
And so, because that's only gonna, youknow, help all of our clients, right?
(22:18):
And so it makes all of us lookbetter if everybody on the team
is performing at a high level.
Well, I think, I think from a teambuilding perspective, I know for my
company over the years we've had internsfrom COC or Masters or other schools
as well, and it keeps your, I. Um, youknow, it keeps your team sharp because
(22:42):
they are constantly having to thinkthrough like, how does this function?
How do I train someone on this?
What is our process?
And your team may know the process,but knowing a process and teaching a
process, our two very different functions.
And if someone knows a processand can teach the process.
(23:03):
The fact that they're, youknow, living and breathing it.
And that's a very different elementthan, yeah, they read the employee
manual when they got hired six years ago.
Um, are very different things and that'salso where, you know, those who are then
training, they take such a higher, um,appreciation for some of that stuff.
(23:29):
such higher ownership in, you know,training the next generation type aspect.
And I know for my company, we've literallyhad interns that asked questions.
They're like, why do you do it that way?
And it's like, oh, well we do it thatway because this is the function.
They're like, doing it this way be better?
(23:49):
And it's like.
Oh, dang it.
Okay.
Yeah, you're right.
We need to think of howwe're doing that now.
Crap.
Okay.
which is good.
Like, it's good.
Just question that and thinkthrough, you know, what you're
doing as a, as a business.
I,
Absolutely.
Yeah.
(24:09):
And having that culture of, you know,that it's okay to, to bring new ideas
to the table and you know, definitelythat's how we all get better, so.
Yeah.
And I think, you know, it'sjust, that's who Alan and I are.
Like, you know, we only wanna be aroundpeople that are learn, you know, learning,
improving and, you know, so I think it'simportant as a business owner to decide
who, you know, who you, you're gonnaspend, you spend a lot of time with these
(24:31):
people and these are, you know, this isyour team, this is who's representing you.
So, um, making sure you really havea good hiring process in place and
you know that you really vet thepeople before you bring them on board.
Yeah.
it's good.
So obviously the local community,you know, has shaped your business.
(24:54):
You guys have sort of shaped,especially downtown new Hall.
Um, you know, I know I. I, I'll goby, um, Henry's coffee in the morning
sometimes, and, you know, I'll seesome people, you know, running, running
the building and, and you know, doingsome outside exercises and stuff.
And, um, in, in your of experience there,like are there key leaders or businesses
(25:21):
that you would say in Santa Clarita were.
You know, pivotal to your guys'growth or help shaped your growth,
um, or people that you guys, youknow, collaborate with or any of that.
We have a lot of really greatpartnerships and, uh, we, um, egg
plantation across the street hasbeen one of our big partnerships.
(25:42):
Opened just after we did.
So they're actually coming up ontheir 25 year anniversary as well.
And, uh, we've always had a reallygreat relationship with them, you
know, um, they, like if you haveBreakfast Egg Plantation and you
open up your bill, you'll see aResults fitness flyer in there.
Um, and then they all come toResults Fitness and work out.
And so, um, I think, you know, I'm alwayslooking for other businesses that, you
(26:04):
know, want to have that, um, where wecan co-promote each other, you know,
where we all go and we just had ouranniversary party at the Egg Plantation.
On Friday night.
So, you know, like that's, you know,it's just like that's a great place.
Like we have a great relationship.
And so I would say, you know, definitelywe've been growing our businesses, you
know, um, over the 25 years together.
So that's been a lot of fun tohave that partnership, you know,
(26:25):
right across the street from us.
Um, obviously our landlords, likeI, you know, our, um, Maria of
Maria's Deli was, is our landlord.
So, um, I don't know how manypeople know that, um, if you know
Maria's Deli, it's no longer there.
Um, but you know, growing uphere, being in high school, like
Maria's Deli was one of the staplesof, you know, Santa Clarita.
And, um, and so Maria, I love Maria.
(26:46):
I think she's an amazing woman, andher and her husband built the building.
So he actually built the Godfather Plaza,which is where Results Fitness is located.
And uh, they gave us a chance, youknow, we were two kids with no money.
You know, we had.
Like we were, we know nothingabout running a business.
And you know, they gave us, I,like, I still look back and I'm
like, how did they ever let uslike, sign that lease and do this?
(27:08):
You know, like, so, um, you know,they, they gave us a chance.
Yes.
You know, they, you know, they couldbe difficult now and then, but, uh,
you know, they've definitely been acrucial piece of, you know, giving us
that opportunity to be able to start abusiness when we really, you know, at the
time, if you looked at, you know, whatwe were, who we were and what we had.
We really, you know,probably weren't people.
(27:30):
I think, you know, it, itdefinitely, they gave us a chance.
So, um, so definitely appreciatethe s uh, you know, Maria Simione,
who is our, um, our landlord.
And, uh, so that, you know,definitely was a big, crucial,
crucial part of, you know, our growth.
Um, and now it's been so much fun to see,you know, when we opened 25 years ago,
main Street was not Main Street, right?
(27:51):
So, um, it was definitely a differentneighborhood than it is now.
And so.
All of the new businesses, all ofthe, you know, everything that, you
know, it's just so cool that we'renow like the cool spot in town.
And yeah, we've beenthere since, well before.
Um, but, uh, you know, buildingrelationships with all of these businesses
(28:11):
that are in, you know, old Town New Hall.
It's really cool to see so many smallbusinesses and small business owners
and, you know, we're part of the OldTown New Hall Association and, you know,
go to the meetings every month and, uh,connect with all of the other business
owners and just all working together to.
To brainstorm and okay, how do we, youknow, come up with ideas to promote each
other like we're working with, um, formingContent is a clothing store that's, um,
(28:34):
you know, right on, on Main Street, rightover by the, um, the Lemley Theater.
And we are, we do a promotionwith them like twice a year.
We do a drop, two sizes challenge, and atthe end of the drop two sizes challenge.
We finish with a gift certificate at formand content and a big party over there.
And so finding ways to just,you know, like, how can I bring
my clients into your store?
You know, and how can we, like, how can wehelp, um, promote each other and really,
(28:58):
you know, that cross-promotion, I thinkin those business relationships with, you
know, finding ways that you can supportand show up for your fellow business
owners, you know, then, you know, themore you give, the more you get, right?
So it's really, um, you know, it'sa great thing to have so many small
business owners in that area now.
So 25 years is a really good run.
Um, you know, just describing theevolution of downtown Newhall, but
(29:21):
your business, uh, uh, for sure.
I, I, I don't know if I cannecessarily ask you to project what
the next 25 years hold in the future.
Sure.
Uh, but even if we look at the lastfive years, the, you know, some of the
things that we've all had to endureand persist through, um, curious what,
as you look down the road, whetherit's a year, three years, five years,
or if you wanna take a stab at 25years, you know, curious what you
(29:44):
Okay.
down the road for results fitness, what'sthe next stage of evolution for you?
Yeah, it's definitely been a,you know, a month of reflection
with our 25th anniversary.
And, uh, for me, I was 25 years old whenwe opened, so I turned 50 this year.
So this is a big year for me.
Turning 50.
My business is turning 25.
It's kind of like one of thoseyears of like, okay, what.
What, you know, how didall that time go by?
(30:06):
Right?
Um, and here we are 25 years into ourbusiness and, um, we still love it.
We still love it.
We're not done.
You know, we, um, a and I stilllove being in the gym, and the
last five years have been tough.
Uh, we were shut down an entire year.
So they did close the gymindustry for an entire year.
Um, they, yeah.
And so, um, we are, we haveanother company which we help
(30:29):
coach and consult other gym owners.
So we are, we do businesscoaching for other gym owners.
So, um, results Fitness University, whichwe actually were, um, we have, we had a
location right across the street from.
The gym results Fitness if in the yellowVictorian buildings, um, second floor
used to be to back in the day, um, that weactually rented that out for five years.
We actually signed thelease on that in 2019.
(30:51):
Um, because we held live events wheregym owners come out to spend, uh, you
know, a couple days with us, see ourmothership, you know, and see it in
the works, and then learn from us.
And then, you know, we do a seminar.
Um, so obviously, you know, wecouldn't do live events either.
So that business also, um, was.
Changed dramatically.
Um, so we no longer, you know, we wentahead and let that lease go at the end of
(31:13):
the five years because we weren't able toactually do what we wanted to do with it.
And so now, um, we still have live events.
We just have 'em less often and wehave them down at heart and Maine.
So the cool part is we're, you know,we're in, uh, the area and we get.
To, you know, take all of ourgym owners when they fly, they're
actually flying out next week.
So we have about, um, 40 gym owners fromall over the country that are flying
(31:34):
into Santa Clarita to, you know, be hereand see Results Fitness and work out
with us and see what we do at the gym.
And then we're spending two full days atHeart and Maine where we deep dive into
everything we do to run our business.
And so, um, we teach new gymowners, uh, how to do it.
And so that's our other.
Our other business and our other passion.
So it's taken us until this year to getour gym back to where it was pre COVID.
(31:58):
So it's taken five years.
I did not think it wouldtake that long, but it did.
Um, so I, you know, I was sittingin the manager seat, uh, in Results
Fitness for the last five years.
We had, you know, pretty much got in thegym to where we were pretty hands off.
Um, so we were back in it.
And the fun part was for Alanand I getting back in it.
We were able to peel back some ofthe layers we were able to go, what
do we like, what do we not like?
Um, Alan's back on thefloor coaching again.
(32:19):
He loves coaching, you know, um, I gotto be in the manager seat for a while.
I just got our new manager hired.
So he's um, now running theshow and he's doing a great job.
And so now it's really shifting backto changing the way fitness is done all
over the world and that's helping theseother gym owners to, I like, I hate
when our clients move somewhere, whichwe've had this happen a lot, they move
to another state, another town, and.
(32:41):
They cannot find a gym thatis anywhere close to what they
experienced at Results Fitness.
And so that's like, you know, mypa, our passion is to that this
shouldn't be, you know, the exception.
This, like, people should be ableto find a gym where they feel
comfortable, they feel like they'regonna get the best, you know?
And so that's really ourpassion is to help, you know.
(33:03):
Other gym owners to create aspace that is similar to what
we've done at Results Fitness.
Um, to be able to recommend, you know,for if our client's moving somewhere
or if they have family memberssomewhere, I can say, oh, well there's,
you know, um, there's this gym therethat, you know, is doing a great job.
So, um, so that's our other, youknow, our other side of our company.
And I think really where now that we'vegot the gym back to where, you know,
(33:25):
we need to be, um, and we can reallyshift our focus to continuing to help
other gym owners to, to keep growing.
'cause I, I. Truly believe whatwe do is, you know, we're part of
the solution to, like, when theyshut down gyms, I was like, no.
Like we need to be, youknow, we need to be open.
Like our people need us to staystrong, to stay healthy, to
stay mentally strong, right?
(33:45):
And so I'm like, like it told usthat we have a lot of work to do.
We have a lot of work to do becausepeople don't take us seriously.
People don't realize thepower that, you know, we.
Provide to our clients, the, you know,the place we are for our clients that
we are, the place where they come toreset, they come to handle everything
else going on outside of our four walls.
And so really, you know, that'sthe passion, that's the vision.
(34:06):
That's where we're going is how do weget that in as many places as possible
around the world so that people have that,um, to be able to check into their own
results, fitness and reset and handle,you know, the rest of whatever's going
on, um, in their life or in the world.
So with
good.
that, yeah, with that, um, with thatinsight and perspective, curious if,
(34:33):
if you were to go back and talk to the25-year-old you that's just starting out
in this, I. Um, or that the version ofyou today, uh, that, that same version
of you today, what are some of the,what's some of the wisdom that you might
impart, maybe some habits that you wouldencourage, um, this person to inhabit?
(34:55):
Um, that would give them not, nota, say a good chance at success
is, is maybe too dis, um, simple,but like good chance at having.
A fulfilling nur nurturing, you know,career, uh, a life in this, in this,
it's as a business owner or in fitnessin general, in health in general.
(35:20):
I. As well as to develop theresilience one needs in order to
get through the difficult times.
You know, whether it's in worldwidepandemic or you know, um, like when
you've been around long enough toremember what 2008 and 2009 were
like, uh, economic downturns and, um,
Yeah, the year after we openedwas nine 11, so, you know,
(35:41):
2001 because we opened in 2000.
So 2001 was nine 11.
Um, and then we, you know, Alanhad cancer at four years into
opening our business, so he.
Went through a stem cell transplant.
So we, yeah, so we've faced afew obstacles and uh, definitely
I've learned over the yearshow to handle those obstacles.
Yeah.
When the pandemic hit, itwas like, okay, here we go.
(36:01):
Um, you know, like, let's figure this out.
And I think that's, you know,I think thinking back to the
25-year-old me, I think, you know.
Uh, at that time you stress over thelittle things, you know, you stress out
over, you know, like looking back, thestuff that I would stress out about or
that, you know, I would, you know, getoverwhelmed with or, you know, um, you
know, obviously you know, money, youknow, when you first open your business,
(36:25):
you know, lots of money fights and youknow, trying to, all of that stuff.
And then like, you start to, you know,over the years now, obviously 25 years
later, looking back perspective, right?
Like.
Okay.
You know, there's, there's like,especially going through the things
we've been through, um, whether it be,you know, Alan fighting for his life,
having cancer, and you know, that knockingyou into perspective of course, of, you
know, oh, you know, who really cares.
(36:47):
Right?
Yeah.
Um, so it's like, you know, likerealizing that you know what, don't
stress, don't stress the small stuff.
I think there's a bookwritten about Right.
Right.
Don't sweat the small stuff.
Um, but.
I think really, you know, I think, youknow, that's the big thing is everything
ev there is a solution to everything.
There is a way through everything.
Um, I have gotten really good at reallylistening to my intuition, really
(37:08):
taking quiet time in the morning,journaling if I'm trying to figure
something out, like I just have, youknow, quiet time of writing and you
know, to land on what is the answer.
And I did that a lot during thepandemic, you know, every morning like.
What are we doing?
Where are we going?
How do we do this?
Where, how do we pivot?
You know?
'cause it was pivot, pivot, pivot.
You know, doing all kinds of different,you know, new things we had not
(37:31):
planned on doing with our business.
Um, and so, you know, I think, you know,really learning how to stop, be present,
listen to your intuition, listen towhat is the next step forward, and not
letting yourself go into a, you know,an overwhelm, you know, uh, stress
ball, um, which can be so easy to do.
You mentioned journaling a couple times,is that, did, did you ever read Julia
(37:54):
Cameron's book, uh, an Artist The Artist's
I sure did.
Yeah.
That,
The morning pages.
Yeah.
Yeah.
the journaling practice?
Yeah.
You know, I always journaled, soI had a, um, English teacher, uh,
at place, Rita, um, that had usstart journaling, and I got into
journaling and started to journal,you know, right through high school.
And then I did read that book,uh, you know, I think while I
(38:16):
was in New York I read that book.
Um, and about, you know, so that actuallykind of honed my journaling even more.
'cause it was about, you know, reallyjust letting your subconscious flow and
like, not, you know, um, and so it's justalways been a practice that I've, yeah.
That I've done.
And I, you know, I've.
Definitely if I'm stressed aboutsomething or overwhelmed about something,
I'm trying to figure out the answerto something, I'm like, I just need
(38:36):
some quiet time in the morning withme and my journal cup of coffee.
I'll figure it out.
So yeah,
Right.
it's definitely been an ongoing, ongoingpart of my, you know, success I guess.
For sure.
I, I read that book.
I think it was the first timeI read it was maybe 2006.
And then shortly thereafter, I,'cause I had journaled on and off.
(38:56):
Um, but that really helped me clearon, uh, the practice itself, but also
the mindset I. Um, of sort of lettingit flow is, is a good way to put it.
The, the, the way that you just put it.
Um, but just not having, not writing foran audience, uh, per se, but writing,
Right.
(39:17):
yeah, letting it flow is a great way
Letting your mind flow.
Yeah.
Yeah.
what it
And
me
what Justin needs.
it sort of sets the pace ofthe day as opposed to having
the day set the pace on me.
You know,
For sure.
Yeah.
nowadays, like people, the firstthing they do is they check Facebook,
Instagram, TikTok or whatever.
Yeah, yeah.
It's like boo boo.
Yeah.
(39:37):
you're off to the races.
And even like I've started doing agrateful journal, which for people that
don't journal, there's like journalsyou can get where you just write, you
know, three things I'm grateful for, youknow, three things good that happened,
you know, today, or, or what threethings that would make today great.
You know, so like, it can be assimple as just like you said, setting
your day of like intentions, right?
What, what do I wanna get out of today?
(39:58):
sure.
Yeah,
it's good.
Well, as we wrap things up, you know,I want to like circle back to Results
Fitness specifically for a minute.
How would you define like results fitnesstoday for people who are listening?
I. You know, if you've lived in Santa Cruzlong enough, you, you know who results
(40:22):
Fitness is where results fitness is.
But, um, you know, maybe for someonewho doesn't know or doesn't fully
understand what you guys are doing,like how would you define Fitness today?
And I think there are a lot of peoplethat don't, a lot of people have
moved here recently and we meet peopleall the time that're like, who are
you, where are you, where are you?
(40:42):
And I'm like, we've been here 25 years.
Like, does any of my marketing work?
No.
So, um, yeah, I think there are a lot ofpeople that don't know who we are and, uh,
and to realize, you know, we are differentthan most gyms and, you know, we really.
Are, you know, yes, you're comingin to join a gym, but when you come
in to join, uh, you're gonna havean expert coach who's going to sit
(41:03):
down with you and listen to you.
I mean, when was the last time someonesat and listened to you for an hour and
listened to what you want to accomplish?
Listen to, you know yourhistory, listened to you know
everything that you know you want.
It's about you.
You know, you set thegoals, you set the pace.
You decide, you know, how fastwe're gonna get this done, um, and
we come up with a plan for you.
So we customize a plan.
(41:24):
For each person that comes in our gym.
So it's not a generic one size fits all.
Um, that's why we have.
Professional athletes.
We have, you know, 70-year-old grandmas.
We have like all, you'll come in andyou'll see all walks of life in our gym.
And it's because every single one ofthem are on their own customized program.
So no matter what, you know, injuriesyou've had in the past, what you know,
(41:45):
goals you wanna accomplish, um, we'rehere to meet you where you're at.
We're here to, you know, really getto know where are you today, and then
let's come up with a plan to step bystep, get you to where you wanna go
and, um, whether that be, you know.
Okay.
Get stronger and fitter to be able tokeep up with your grandkids or, you know,
like we have a lot of, uh, you know,people that have been with us a long
time that end up wanting to do obstaclecourse racing or Spartan races, you
(42:08):
know, and, uh, you know, have goals theynever thought they would have before.
And so, um, we really come up with acustomized plan for each person to reach
their goals, get stronger, get fitter,and then become a part of our community.
And so that's, you know, that'swhat we found is that then we
become that third place where.
You do come to not only work out, not onlyreach your goals, but also just to reset.
(42:30):
And, you know, I think for, for somany people, it's, they handle the
rest of their day better because they,um, spent time at Results Fitness,
spent an hour at Results Fitness.
So, uh, do you want me to ask, uh,do you want me to prompt the turning
I.
here, Joshua?
Go for it.
Yeah.
So now this is a part where you getto turn the tables on us and, uh,
(42:51):
see a, do do you have any questionsfor either me or Joshua or both?
Hmm.
Um, about your businesses.
Um, gosh, I should have thought of this.
Should have thought about this.
Um, I don't, I, I mean, I know,so Corey, I know you were a member
(43:15):
of Results Fitness and now you're.
I think you're working out.
So what's your reason for working out?
What are your, what areyour, what's your motivation?
a lot of motivations.
Uh, one is, um, I, I own my own vanity.
So I'm a couple years
Okay.
you on the, the lifeline here.
Um, and, uh, you know, as recentlyas a year and a half ago, I was
(43:37):
45 pounds heavier than I am now.
Um, now a lot of
Wow.
into, you know, not to get too deepinto it, but a lot of that was tied into
I've struggled with mental health, uh,mental illness, uh, for most of my life.
so part of that was just anoutward reflection of some, uh,
struggles that, you know, a season.
Pretty long season that
Sure.
through.
(43:58):
Um, so for, for me, I, I do, for someof us, um, the, uh, the mental part
of the game is more of a dog fight,uh, especially at certain times.
Uh, so we really need to develop anentire arsenal to fight this thing.
Um, so for me, you know, exercising,even if it's, even if I can do
(44:22):
nothing other than just go for a walk.
Um, it's definitely one ofthe arrows in my quiver.
so that's, that's why I do it.
I also, I, I, you know, when I startedshedding weight, it was a long journey,
you know, losing that 40, 45 pounds.
Um, and then as I was losing the weight,I was able to actually do a pull up and
then two, and then six, and they see,you know, and that was pretty cool too.
(44:43):
And, just being able to feel,not feel, I, I'm kind of joking
about the vanity part of it.
That's kind of cool, likefitting into clothes that I
wasn't able to fit in, into, um,
Sure.
of his kind of, like a. Um, a rush in away, but really what it is, is feeling
good, you know, knowing that I can climba, you know, go up a flight of stairs
and not even have to think about it.
(45:06):
Yeah.
uh, the overall health stuff, likeI, I was able to get off of my, uh,
blood pressure medication, know,so that's, that's really cool.
Um,
Congratulations.
That's awesome.
being able to.
Yeah.
I think so many people don't realizeit's so much more than, yeah.
Just vanity, right?
And I know, you know, vanity'simportant, but there is the mental
health aspect of it, I think.
(45:27):
And I think as business owners, youknow, I don't, I. I don't, I don't
know how I would function if I didn't,you know, hit my workout first.
Like, you know, like, I, likeI am so much more levelheaded.
I'm so much more, you know, it's justlike, it's, it's a part of, uh, I
think, you know, for business owners,if you don't carve out that time to
(45:47):
get your workout in, you're not gonnabe bringing your best to your team, to
your clients, to your business, right.
And to your, you know, to your familyand to the rest of your life as well.
Um, but that's awesome.
Congratulations.
45 pounds is.
That's awesome.
feeling good?
Feeling good.
What about you, Joshua?
Yeah.
uh, do, do you get to, do youget to exercise or is it chasing
around your little, little kids?
(46:07):
Uh, that's, that's what I was gonna say.
Mm-hmm.
we moved, we've been here inthis house for four years.
Um, we really landscaped the frontyard, backyard the office I'm in, I
built, so between having two littleones and, um, a. Fairly large slew of
(46:28):
projects over the past, know, few years.
It's like my workout routine is moving,you know, a 80 pound wheelbarrow full of
rocks from the front yard to the backyard.
Um, you know, not the traditional, uh, setof weights, but, um, it's definitely been
something for me over the past few years.
(46:49):
Like, you know, I sit in frontof a computer screen eight
plus hours a day, and the lastthing I wanna do, you know, is.
doing that at the end of the day.
So having,
bet, I would
you know, outdoor space.
Rachel could come in and, andteach you how to properly lift
that wheelbarrow full of rocks.
Right.
Oh, oh.
So well, will say,
(47:09):
you hurt yourself?
um, I was digging a hole in thefront yard, uh, for a tree and, um.
Don't take a post hole digger and throwit down into a hole that is deep enough,
you have to like lean over slightly.
Um, yeah, it found arock and came back up.
Oh,
(47:29):
so I had both ends of the post holedigger shovel hit me in the chest
and uh, knocked the wind outta me.
And, uh, ended up going tothe hospital for x-rays.
'cause I was
Oh my.
for, super sore for a few days.
Went to my chiropractor.
My chiropractor was like,I'm not touching you.
Go to the hospital and get x-rays.
'cause he's like, I don't knowif you crack something or what.
(47:53):
He's like, but I'm not, I'mnot putting pressure on your
back to move anything around.
So thankfully it was all just.
Bruising.
Um, but yeah.
Yeah, there's, uh, there's definitelytimes where I've done done one or
two of those and I'm like, yep,that was the wrong way to do that,
(48:13):
but
the gym is a much safer placeto get your workout done.
Oh yeah.
Oh yeah.
Oh yeah.
Oh yeah.
Yeah.
There's, uh, yeah.
So, awesome.
Uh,
that's awesome.
Before we go,
Okay.
uh, how can
Mm-hmm.
you find more information aboutresults, fitness, and just all the
great and your author, like, you'rejust doing so much great work, so
(48:34):
all the great work you're doing.
How can folks find you and follow you?
So, uh, I am really active onInstagram, so rachel cosgrove.co.
So if you're interested in, you know,following me and connecting with
me, definitely jump on my Instagram.
Uh, and then our gym is Results Fitness.
So our website is results fitness.comand we also have an Instagram for
that as well, results Fitness cv.
(48:55):
Uh, so definitely follow us at ResultsFitness v and, uh, yeah, would love
to connect with, uh, anybody who'sinterested in what we do and who we are.
And, uh, so jump on and jump.
On any of those, if you are interestedin the gym results fitness.com, you
can, uh, we have, you know, sign upthere for a free to, uh, do a free
strategy session with one of our coaches.
So, yeah.
Great.
(49:15):
I just followed you.
You got a new follower today.
Hey, hey.
Oh, and then, you know, we have an allnatural shake cafe at the gym, so I
think a lot of people don't know that.
So if you're in downtown New Hall andyou're just looking for a healthy,
you know, want something healthy, uh.
Breakfast, lunch, meal replacement.
Uh, we make 'em to order, so youcan get them however you want them,
but it's, you know, all fruit puree.
Or we can, you know, do almondmilk or, um, we can do 'em vegan.
(49:38):
So just, you know, dependingon what you're looking for, um,
come get your protein shakes.
Uh, so whether, and we, we even havepeople, you know, maybe, maybe you
work out at home or work out someplaceelse, but you wanna get a good.
You know, post-workout,shake, swing on by.
So, um, come on by and, andgrab a shake at Results Fitness.
It's an easy way to pop in and just seewhat we do and see who we are and, uh,
and grab a shake and they're delicious.
So you might get hooked.
(49:59):
Good stuff.
Nice.
Nice
plane, Joshua?
as always.
Yes.
as always, please follow, rate andreview us wherever you get your podcasts.
You can follow us, the voices at theVoices of business on social media.
I. I am Joshua Maddux on LinkedIn andmany of the other spots you can find
(50:21):
Corey, Corey s Nathan on Instagramand LinkedIn and all of those.
We'd love to have you orother local business leaders
join in on the conversation.
Thanks for listening, and as always, giveus a follow rate or review and we'll see
you next time on the Voices of Business.
back to another episode of TheVoices of Business, a Santa Clarita
Valley Chamber of Commerce podcast.
It's good to be with you.
I'm your host, Joshua Maddux.
Joined today by my co-host, Corey.
Nathan.
Good to have you, Corey.
Hey Joshua.
Nice to see you, man.
Good to see you.
Yeah.
So the Voices of Business is where wetalk with business owners and leaders.
(00:30):
Here in the Santa Clarita Valley, wetalk about leadership, management, life,
and really wherever the spirit takes us.
Please make sure to subscribe, tell afriend, give us a good rating and review.
It really helps people join in on theconversation like the one we're having
today with Rachel cosgrove, Rachel is theco-owner and operator of Results Fitness,
(00:51):
a local gym here in Santa Clarita that hasbeen named among the top 10 gyms in the
US by Men's Health, featured in Women'sHealth, BBC America, and a lot more.
Good to have you on.
Thank you for having me.
Excited to be here.
It's
So, so.
Yeah.
Thank you.
Good to see you guys.
(01:13):
Good to see you.
So you've really built a trulylike impactful business over the
past and you guys just celebrated25 years, is that correct?
We sure did.
Yes.
25 years in business.
So crazy.
It's wild to to achieve.
A long time.
Yeah, it's wild to achieve thatwhich is, which is awesome.
A lot of
but.
(01:33):
don't last that long,
A lot of marriages don't lie.
I know.
And the crazy thing is we haveclients that have been with us
since the beginning, so I mean,it's, yeah, it's pretty crazy the,
him
journey that it, right?
Yeah.
No, they're all just getting fitterand stronger and harder to kill.
That's great.
(01:53):
That's awesome.
It's good, you know, it's good to alwayssee like success story of that, you
know, long term on this side of it.
But let's like rewind a little bit,um, you know, before the business.
Let's, let's get to knowyou a little bit better.
So where, where did you grow up?
(02:14):
Um, are you a transplant,you Native Santa Clarita?
I am a native Santa Cid.
I grew up here.
I, my parents moved here whenI was, before I was turned one.
Uh, so I literally was in thesame house in Happy Valley,
uh, since I was 1-year-old.
And I grew up going toPeachland Elementary, Plata
(02:35):
Junior High Heart High School.
Uh, so yeah, I've been, uh, a member.
I've been in, it wasn't Santa Claritaat the time, actually, it was.
City of Santa Claritacame around, uh, later.
Uh, but you know, we, I,I was born and grew up.
Um, I wasn't born in Santa Clarita,but did move here shortly after
and spent my, my childhood here.
And then from there, um,I saw uc, Santa Barbara.
(03:01):
So, so not too
Yeah.
To start, start off your, uh, education.
Yeah, so I went to UCSB, gotmy degree in physiology with an
emphasis in exercise and health.
And yeah, close enough that I could comehome and do laundry, but you know, far
enough that, um, that I, that I was livingoff, you know, off at away from home and
(03:24):
got to be, uh, in Santa Barbara, whichwas an amazing place to go to school.
it sounds like you had a passion for,um, health and fitness physiology,
uh, as a major pretty early on.
Or is that something that you kind ofdiscovered when you were in undergrad?
I.
Yeah, I definitely, my dad actuallytook me to the gym at growing up, so we
would ride our bikes over to the SantaClarita Athletic Club, which isn't,
(03:47):
it's not that anymore, but, um, I would,we would ride our bikes over every
summer, every morning, um, hit the gym.
And, uh, so that's where Istarted to fall in love with.
With fitness.
And so my dad introduced me and um,so I've been going to the gym, you
know, learning about everything from,you know, uh, I. Early on I was doing
lots of lightweights with lots ofrepetitions, and I started to learning
(04:09):
about strength training and really, youknow, how that could really, um, make
a difference for the way I felt and theway that I looked and started to get
more and more into strength training.
And so, um, I was also a dancer.
I grew up with a dance background, so thatwas really where my passion also started.
So I wanted to, you know, really look andfeel the best I could, um, as a dancer.
And so, um, I had.
(04:30):
The passion of dance and the passion offitness, uh, and then decided to head off
to school to get my degree in physiology.
what kind of dance were you doing?
Tap Jazz ballet.
So, um, yeah, we, I was, I grewup going to Dance Studio 84.
Uh, I'm gonna give all the plugsfor all the businesses in town here.
Um, I know there's, Iknow Carla's still there.
She's still, I think she's probablyhad that business for over 25 years.
(04:53):
Uh, so yeah, I grew up, you know,going to dance competitions, uh, local
dance studio here, and that was partof my life and part of who I am still.
so you're still dancing.
I do.
I do like to go take classevery once in a while.
Yeah, for sure.
That's awesome.
Yeah.
Awesome.
Well, I know it's always interestingto see where the business trajectory
(05:15):
comes from and and stuff, and.
There's definitely a difference insomeone who, like yourself, who went
to school for what you're doing.
Um, you got a degree in it.
So that's obviously something thatlike, dance has been a passion,
fitness has been a passion.
Um, was there something early on, youknow, growing up that you looked at
(05:37):
and said, this is what I want to do,you know, I want to be in fitness.
I want to be, um, you know, owna gym, or, you know, any of that.
No, you know, the journey kindof, uh, took its own path.
I actually really was passionateabout dancing and I moved to New York
City after college to pursue that.
(05:58):
So I had a scholarship at a dancestudio in New York City, and that's
what took me to New York City.
And so I was auditioning andI was dancing, and then I was
working as a personal trainer.
Um, the degree in physiology, I alwayshad a fascination with the human body.
I, you know, I definitely.
Um, I think the human bodyis an amazing machine.
I, you know, love being able to seewhat, you know, you, uh, what, what
(06:18):
you can do, what's what's possible.
Um, and especially as I age, you know,to be able to see, you know, as you put
demands on your body and be able to getstronger, get fit, or get healthier,
and that there really is no limit.
To what you can do.
Um, and it's just, you know, suchan, I really am fascinated with the
human body and always have been.
So, um, so on my path, I ended up headingoff after got my degree in physiology,
(06:41):
had been working as, you know, doingspin classes and at a couple gyms, uh,
through college and then headed off to.
Uh, New York City to, uh, pursue my,my other passion of dance and got,
uh, had a scholarship at Dance Studio.
Was doing auditioning andwas personal training.
So that's where I really started mypersonal training career, was in New
York City and got to work with andmeet other personal trainers and.
(07:05):
Including my husband, Alan Cosgrove,who, uh, was there from Scotland.
And so that's where we ended up crossingour paths and, um, starting to really, um,
merge together to figure out, you know,how we could now our mission to change
the way fitness is done to really, um,you know, offer something that's, that
was different than what was out there.
I, I gotta, I gottaask you about New York.
Where were you living in the city orwere you living in Brooklyn or where?
(07:27):
Yep.
Living in the city.
In Manhattan.
in the
Yeah.
I. So started off, I moved,how many times did I move?
It was like, I started off on the UpperWest Side, then I was in Midtown and
then, um, ended up on the Upper East Side.
So I kind of
of,
moved all around.
Yeah,
And then audition wise, were you
yeah.
for, for dance companies oryou going like, Broadway,
(07:47):
off Broadway route or what?
Broadway, off-Broadway route.
Yeah, I did end up inone off-Broadway show.
Uh, but man, it's competitive there,
Yeah.
Were you
so yeah, it was, it.
acting and voice as well, or.
I was a dancer and I couldact and I could sing.
I wasn't a great singer, but definitelystarted to realize, yeah, you definitely
(08:07):
needed to be a, to be a triple threatwhen, um, you're in New York City.
So I, you know, over time started toreally, um, get more and more into
personal training and realized that wasthe path that made more sense for me.
Uh, you know, I, I still love danceand I still, you know, but definitely
it's a cutthroat world out there.
When you get in New York, it'sa whole different ball game.
It is funny, uh, because I, I was in theNew York theater scene, uh, in my youth.
(08:31):
Um, and then,
Oh wow.
y you know, I had some successes,but then, uh, when I was with, uh,
actually I, I ended up out here and, um.
I was with this really great ensemble.
We did some wonderful classicaltheater from Chekhov to Shakespeare
to Tennessee Williams to Ibsen.
It was just wonderful and therewere some really talented, uh,
(08:53):
folks, dedicated folks in that.
But our mentor, it, it was the lady whotook over Stella Adler's theater after
Stella passed away in the early nineties.
This wonderful woman, uh,named Joanne Linville.
And, uh, Joanne at one pointsaid to me, you know, Corey.
You know, I love you.
think you're such a talented producer.
(09:13):
I'm like, damnit not an actor.
Like, no, she, she said,you're a great producer.
So, but I, I loved, I loved New York.
I spent a lot of time, actually,I think you'd appreciate this.
I'm, and I'm guessing you spentsome time in this building too.
I basically grew up at thisplace, um, at eight 90 Broadway.
Where, uh, American Ballet Theater, uh,rehearsed, uh, they were on the second
(09:34):
floor, but on the third floor there wasoften like twi you could catch Twila Tharp
choreographing her next thing, or, but
Wow.
Yeah.
up there.
I, I just, I have such an
Yeah.
It's an incredible place.
Yeah.
We love it and we love goingback to visit such a cool city.
Definitely love, lovethe New York City Energy.
Yep.
sure.
So you're, you're in NewYork, obviously found,
(09:57):
New York.
the direction of your passion,uh, met your now husband.
Um, what, what was that next step?
What led you back to Santa Clarita?
Obviously you're, you know,all the way across the country.
Um, you know, but what, what led you back?
So I am a California girl at heart.
Uh, New York is awesome andI love it, love visiting.
(10:20):
Uh, but it is a hard place to live.
Definitely.
Uh, very expensive.
And we lived in like a fivefloor walkup, you know, um,
railroad apartment, they call it.
Uh, that costs, youknow, way too much money.
Uh, so it was just a hard, it was,you know, there was a point after
two years, I was there two years and,uh, you know, just I was, you know.
Doing what I could to make ends meet.
(10:41):
But started to get to a pointwhere I was like, you know what?
I think I'm ready togo back to California.
Um, we ended up, Alan uh,went home to Scotland.
I came home to California andwe did our, a long distance
relationship for a period of time.
And I flew there, he flew here,and then, um, we were trying to
figure out where we wanted to live.
Did we wanna, you know, we weregonna live in Scotland or where
we're gonna live in California.
And so, um, you know, he was.
(11:01):
You know, interviewing for somedifferent jobs in Scotland.
And, uh, at the end of the day wedecided, you know, what with Fitness
California was the place to be.
And so after getting engaged,decided to to move to California
and, uh, and start our careers there.
So, um, so yeah, brought himback to this nice town of Santa
Clarita and uh, you know, that'swhere we ended up settling in.
(11:24):
miss, uh, does, does he miss Scotland?
Do you, do y'all get to go get back there?
We go at least once ayear, if not twice a year.
Uh, yeah, it's a beautiful place.
Um, he definitelydoesn't miss the weather.
He loves the sunshine.
So that's the good part is yeah,he, he does enjoy California.
So, and the cool part, yeah,when his, you know, we have our
family that come and visit us.
(11:44):
Uh, California's always a fun placeto come visit, but we, yeah, we do
get to go there, um, at least onceor twice a year to go visit, um, with
his, with his family and, and seeScotland, which is an amazing place.
Good.
Yeah.
So you guys are back in Santa Clarita,decide that you know you're gonna be here.
What, what was the inspirationthen to sort of create something
(12:08):
different in the fitness world?
Um, obviously, you know, you're talking,there's a lot of passion around it and
stuff, but what, what was that inspirationand, and what did that path look like?
So we were working at a numberof different gyms as personal
trainers and uh, really.
We're frustrated.
We were frustrated with thestandard in the industry.
(12:28):
We were frustrated withthe professionalism.
We were frustrated with, you know, justfeeling like we weren't, uh, we weren't
confident even with, uh, you know, ifwe weren't gonna be there handing our
clients over to one of the other trainers.
'cause everybody, you know, personaltraining's always been like back,
way back, way back in the day.
Uh, it was, you know, reallyjust kinda like a side job.
Like people did it as, you know, dothis until you figure out what you're
(12:50):
really gonna be when you grow up.
And so for us, we really wanted to.
Pave the way of making acareer in this industry.
Like we, you know, we feel like whatwe do is very important and that
it should be seen as, you know, uh,part of everybody's healthcare team.
Like everybody needs a coach.
Everybody needs somebody who's helpingthem to make sure that they know what
(13:12):
they're doing when it comes to their.
Their fitness and their strength trainingand you know, I think a lot of people
end up, you know, doing generic programsor trying to figure it out themselves,
but having an expert in your corner,you're being proactive with making sure
you're not gonna end up injured, makingsure you're gonna get stronger, making
sure you're gonna progress over time.
And so we've just always felt reallypassionate about creating something that,
(13:33):
you know, is gonna be a career for people.
And so.
When we opened Results Fitness,that was our, you know, part
of what we wanted to do.
We were kind of taking all of ourfrustrations from all the different gyms
we worked at and, you know, what we didn'tlike about being a personal trainer at
the different places we were working.
And, um, wanted to open a place that, youknow, eliminate all those frustrations.
Of course, opening a business, youhave a whole new list of frustrations,
(13:54):
but, but, um, you know, that's partof running a business and so, uh,
yeah, I got the doors open and, youknow, really that was our passion was.
Not only to change the way fitnessis done for our clients and give them
a different experience, you know,a lot of people do have negative
experiences when they go to gyms.
Maybe they feel intimidated, maybe, youknow, they don't, not great customer
service or you know, just have neverreally enjoyed going to the gym.
(14:16):
And so we really wanted to create adifferent experience for our clients,
but we also wanted to create adifferent experience for our coaches.
And so as we built a team, you know, wereally wanted it to be a place where.
Our team could have a career.
And so our coaches are all full-time.
We, you know, they havebenefits, they have health
insurance, they have retirement.
So it's something that, youknow, in our industry, uh, then
(14:38):
you didn't really see that.
Like we never had that opportunity.
And so we wanted to create that in ourspace to be able to give people who are
serious about this as a career, a, a way,a, a path to, um, to really make a, you
know, make a career, support their family.
And, uh, you know.
And do something that wefeel is really important.
So.
a couple follow up questions here.
(14:59):
Um, one is, as you speak about yourexpertise, uh, as a trainer, um, I, I,
I'm hearing you have kind of, you'rewearing two hats at the same time.
Generally speaking.
One is from that expertise as atrainer, um, you know, wellness.
Um, but two is I'm hearing.
Uh, at least hints of someone.
(15:19):
You, you're talking about creating aplace, uh, and creating an experience
that's something that, um, someonewith more of a vision, you know, dare
I say, uh, an entrepreneur thinksthat way, not just someone who's a,
a technician, if you will, in their.
Particular area of expertise.
Have you always thought that wayin terms of being both expert in
your field as well as someone who,uh, thinks, um, more broadly like a
(15:43):
business owner, an entrepreneur does?
Or is that something thatyou've learned along the way?
I do think I've always hadthe entrepreneur spirit.
My parents were entrepreneurs growingup, so I was, you know, I did grow up
in a household where entrepreneurshipis part of, you know, my, my
childhood and part of growing up.
Uh, and so I. Always have had thatpassion and drive to, uh, you know, to
(16:04):
be my own boss, to create my own thing.
Uh, as we opened the gym, I don't thinkwe, you know, we truly understood what
we wanted to create until you start toget in and start to create it and really,
you know, see the, the magic that startsto happen as you build a community.
And like I mentioned, we haveclients that have been with us.
For 25 years.
And when you have the threads of thoserelationships in your gym, like when
(16:28):
a new client comes in now and theymeet other clients who have been there
for 10 years, 15 years, 20 years,it's like a whole different feeling.
You know, as far as the community goes.
Like, we just had a big 25 yearanniversary celebration and it was
like a big, you know, everybodyjust had a blast together.
And it's part of, I think people join,they think they're joining a gym,
uh, but then they start to realize.
(16:48):
They actually now are part of a community.
They're part of, you know, a supportiveplace that, um, is, you know, becomes a,
you know, part of their, you guys haveheard the third place analogy, right?
Where it's like you have work homeand then there's your third place.
I know like Starbucks always talkedabout this, that they wanted to become
everybody's third place, you know?
So that's what we wanna become is.
(17:10):
You know, there's work, there'shome, and then your third place is
Results Fitness, where you get tocome, you get to decompress, you get
to do something good for yourself.
You get to see your friends, uh,you know, you leave feeling better
than you did when you walked in.
And so that's really what it's all about.
And I, I don't know, I can't say that,that we knew what we were creating when
we opened the Doors of Results Fitness.
We were just really.
Frustrated with where we were and wantedto, you know, do something different.
(17:34):
And as we set out on that path andstarted to, you know, take action steps
to um, create something, we learned,you know, a lot of stuff the hard way.
We didn't know how to run a business.
My dad always told me togo to school for business.
He's like, get your degree in business.
'cause he was an entrepreneur anduh, you know, he didn't have a degree
in business and he was like, getyour degree, degree in business.
And I'm like, ah, that's so boring.
I don't wanna do that.
Then of course, you know.
(17:55):
Got my degree in physiology, openedthe gym, and I'm like, oh man, I
should have got my degree in business.
Like, how does this work?
So we had to figure a lot of it out,uh, you know, making mistakes and, uh,
and learning how to market, learninghow to, uh, build a team, learning
how to manage, learning how to createa vision like you're talking about.
And I think, you know, as you,you know, I, I have always been a
journaler, I have always been, youknow, thought like, like a big picture.
(18:18):
I was, you know, movingto New York City was.
You know, that was following a dream,you know, of being a dancer on Broadway.
So I have always been a big dreamer, andI've never been scared to take action and
follow through with, you know, what nudgesI feel like I need to move forward with.
And so I think as we opened thegym, it was really just listening to
our intuition, listening to what wefelt would be the next step for us.
(18:41):
And then as the years have gone by justcontinually looking for how can we.
Provide more.
How can we create a better place?
How can we be even better than we are?
How can we really changethe way fitness is done?
It's interesting because it sounds tome like you, you've, um, I, I don't
know if you've ever read the book,blue Ocean Strategies, but the way that
Mm-hmm.
um.
(19:02):
Results Fitness, you're notnecessarily competing with
other trainers or other gyms.
You're in a way, you're kind ofcompeting with Starbucks, you know, the
Sure.
Uh, um, but one, one of
Yeah.
of the things that really does standout about results is you, you've been
talking about your team, is that you don'thave, maybe this is the story of some of
your trainers, but my experience there.
(19:23):
Um, everybody's a badass.
Like, you know, there are some placeswhere you go in and like, oh, this
guy needed a part-time job in, in highschool and then got a certification,
and he is just, you know, I don't know.
He's like, not, not the, but like,every person you encounter at results
is a freaking badass at what they do.
And everybody has a littlesomething different that they
bring to the party, you know?
So I, I How, how were you able tobuild such a remarkable team that way?
(19:49):
Yeah, I think, I mean, your people are,that makes everything in your business.
So I am, I considermyself a people collector.
I'm always looking for good people.
Um, so, you know, I think as a businessowner, that's something we have to do.
We have to always be,you know, networking.
We have to always be out, youknow, meeting people, looking for
good people to add to our team.
And so, um, you know, if I meet somebodywho would be a good fit, and it's
(20:10):
really a core value fit, so we have.
Core values in place that we, youknow, abide by that are who we are.
And that's like number one is doesthis person have our core values?
And so, you know, one of those core valuesis constantly learning and improving.
And if you're not the type ofperson who loves to learn, loves to
improve, loves, you know, if you'renot a high performer, you're not
gonna be a good fit for our team.
And so, looking for those people thatare high performers that are gonna help
(20:33):
us to elevate our team, uh, you know,and when I find those people, you know,
that's where, you know, it's really just.
Making sure you're constantlylooking for those people.
I think a lot of people wait untilthey're desperate and they need
somebody and then they end up hiringpeople that, you know, maybe aren't a
good fit, maybe aren't a good culturefit, aren't a good core value fit.
Um, and then, you know, it's like,and yeah, like a lot of gyms, you
(20:54):
know, the, the trainers do tend to beyoung still figuring out, you know,
what they're doing in their life.
A lot of our.
Trainers, um, have degrees.
So they graduated from CSUN orMaster's College actually has
a degree now in kinesiology.
So, um, we have a couple trainersfrom Master's College as well.
So, um, you know, uh, CSUN andMaster's College that have, we
have an internship program, so weinvite the, which we're actually
(21:16):
about to start one coming up here.
Um, so when they graduate weget, invite them to come do
our internship for six weeks.
So they actually spend six weeks with us.
Learning and you know, really beinga part of, uh, you know, shadowing.
And so it's not like, you know, day onewe hand them a client, like they have
a degree, they have a certification,and then we still take six weeks to
(21:37):
really, you know, help them to learn ourphilosophies and how we do things and,
you know, really help them to becomethe best coach they can before we'll
have them work with one of our clients.
That's
And the, and we work as a team.
So that's the other thing you don't see ata lot of gyms is a team environment where
our, um, you know, veteran trainers who'vebeen with us four years, five years,
(21:58):
10 years, I mean, we've had trainerswith us 16 years, which is unheard of.
Um, you know, will, uh.
We'll bring up the new, you know,when we bring somebody new on
board, you know, that's part ofthe culture is they mentor them.
And so it's like, as a team, we allwanna help each other to get better and
we all wanna keep elevating each other.
And so, because that's only gonna, youknow, help all of our clients, right?
(22:18):
And so it makes all of us lookbetter if everybody on the team
is performing at a high level.
Well, I think, I think from a teambuilding perspective, I know for my
company over the years we've had internsfrom COC or Masters or other schools
as well, and it keeps your, I. Um, youknow, it keeps your team sharp because
(22:42):
they are constantly having to thinkthrough like, how does this function?
How do I train someone on this?
What is our process?
And your team may know the process,but knowing a process and teaching a
process, our two very different functions.
And if someone knows a processand can teach the process.
(23:03):
The fact that they're, youknow, living and breathing it.
And that's a very different elementthan, yeah, they read the employee
manual when they got hired six years ago.
Um, are very different things and that'salso where, you know, those who are then
training, they take such a higher, um,appreciation for some of that stuff.
(23:29):
such higher ownership in, you know,training the next generation type aspect.
And I know for my company, we've literallyhad interns that asked questions.
They're like, why do you do it that way?
And it's like, oh, well we do it thatway because this is the function.
They're like, doing it this way be better?
(23:49):
And it's like.
Oh, dang it.
Okay.
Yeah, you're right.
We need to think of howwe're doing that now.
Crap.
Okay.
which is good.
Like, it's good.
Just question that and thinkthrough, you know, what you're
doing as a, as a business.
I,
Absolutely.
Yeah.
(24:09):
And having that culture of, you know,that it's okay to, to bring new ideas
to the table and you know, definitelythat's how we all get better, so.
Yeah.
And I think, you know, it'sjust, that's who Alan and I are.
Like, you know, we only wanna be aroundpeople that are learn, you know, learning,
improving and, you know, so I think it'simportant as a business owner to decide
who, you know, who you, you're gonnaspend, you spend a lot of time with these
(24:31):
people and these are, you know, this isyour team, this is who's representing you.
So, um, making sure you really havea good hiring process in place and
you know that you really vet thepeople before you bring them on board.
Yeah.
it's good.
So obviously the local community,you know, has shaped your business.
(24:54):
You guys have sort of shaped,especially downtown new Hall.
Um, you know, I know I. I, I'll goby, um, Henry's coffee in the morning
sometimes, and, you know, I'll seesome people, you know, running, running
the building and, and you know, doingsome outside exercises and stuff.
And, um, in, in your of experience there,like are there key leaders or businesses
(25:21):
that you would say in Santa Clarita were.
You know, pivotal to your guys'growth or help shaped your growth,
um, or people that you guys, youknow, collaborate with or any of that.
We have a lot of really greatpartnerships and, uh, we, um, egg
plantation across the street hasbeen one of our big partnerships.
(25:42):
Opened just after we did.
So they're actually coming up ontheir 25 year anniversary as well.
And, uh, we've always had a reallygreat relationship with them, you
know, um, they, like if you haveBreakfast Egg Plantation and you
open up your bill, you'll see aResults fitness flyer in there.
Um, and then they all come toResults Fitness and work out.
And so, um, I think, you know, I'm alwayslooking for other businesses that, you
(26:04):
know, want to have that, um, where wecan co-promote each other, you know,
where we all go and we just had ouranniversary party at the Egg Plantation.
On Friday night.
So, you know, like that's, you know,it's just like that's a great place.
Like we have a great relationship.
And so I would say, you know, definitelywe've been growing our businesses, you
know, um, over the 25 years together.
So that's been a lot of fun tohave that partnership, you know,
(26:25):
right across the street from us.
Um, obviously our landlords, likeI, you know, our, um, Maria of
Maria's Deli was, is our landlord.
So, um, I don't know how manypeople know that, um, if you know
Maria's Deli, it's no longer there.
Um, but you know, growing uphere, being in high school, like
Maria's Deli was one of the staplesof, you know, Santa Clarita.
And, um, and so Maria, I love Maria.
(26:46):
I think she's an amazing woman, andher and her husband built the building.
So he actually built the Godfather Plaza,which is where Results Fitness is located.
And uh, they gave us a chance, youknow, we were two kids with no money.
You know, we had.
Like we were, we know nothingabout running a business.
And you know, they gave us, I,like, I still look back and I'm
like, how did they ever let uslike, sign that lease and do this?
(27:08):
You know, like, so, um, you know,they, they gave us a chance.
Yes.
You know, they, you know, they couldbe difficult now and then, but, uh,
you know, they've definitely been acrucial piece of, you know, giving us
that opportunity to be able to start abusiness when we really, you know, at the
time, if you looked at, you know, whatwe were, who we were and what we had.
We really, you know,probably weren't people.
(27:30):
I think, you know, it, itdefinitely, they gave us a chance.
So, um, so definitely appreciatethe s uh, you know, Maria Simione,
who is our, um, our landlord.
And, uh, so that, you know,definitely was a big, crucial,
crucial part of, you know, our growth.
Um, and now it's been so much fun to see,you know, when we opened 25 years ago,
main Street was not Main Street, right?
(27:51):
So, um, it was definitely a differentneighborhood than it is now.
And so.
All of the new businesses, all ofthe, you know, everything that, you
know, it's just so cool that we'renow like the cool spot in town.
And yeah, we've beenthere since, well before.
Um, but, uh, you know, buildingrelationships with all of these businesses
(28:11):
that are in, you know, old Town New Hall.
It's really cool to see so many smallbusinesses and small business owners
and, you know, we're part of the OldTown New Hall Association and, you know,
go to the meetings every month and, uh,connect with all of the other business
owners and just all working together to.
To brainstorm and okay, how do we, youknow, come up with ideas to promote each
other like we're working with, um, formingContent is a clothing store that's, um,
(28:34):
you know, right on, on Main Street, rightover by the, um, the Lemley Theater.
And we are, we do a promotionwith them like twice a year.
We do a drop, two sizes challenge, and atthe end of the drop two sizes challenge.
We finish with a gift certificate at formand content and a big party over there.
And so finding ways to just,you know, like, how can I bring
my clients into your store?
You know, and how can we, like, how can wehelp, um, promote each other and really,
(28:58):
you know, that cross-promotion, I thinkin those business relationships with, you
know, finding ways that you can supportand show up for your fellow business
owners, you know, then, you know, themore you give, the more you get, right?
So it's really, um, you know, it'sa great thing to have so many small
business owners in that area now.
So 25 years is a really good run.
Um, you know, just describing theevolution of downtown Newhall, but
(29:21):
your business, uh, uh, for sure.
I, I, I don't know if I cannecessarily ask you to project what
the next 25 years hold in the future.
Sure.
Uh, but even if we look at the lastfive years, the, you know, some of the
things that we've all had to endureand persist through, um, curious what,
as you look down the road, whetherit's a year, three years, five years,
or if you wanna take a stab at 25years, you know, curious what you
(29:44):
Okay.
down the road for results fitness, what'sthe next stage of evolution for you?
Yeah, it's definitely been a,you know, a month of reflection
with our 25th anniversary.
And, uh, for me, I was 25 years old whenwe opened, so I turned 50 this year.
So this is a big year for me.
Turning 50.
My business is turning 25.
It's kind of like one of thoseyears of like, okay, what.
What, you know, how didall that time go by?
(30:06):
Right?
Um, and here we are 25 years into ourbusiness and, um, we still love it.
We still love it.
We're not done.
You know, we, um, a and I stilllove being in the gym, and the
last five years have been tough.
Uh, we were shut down an entire year.
So they did close the gymindustry for an entire year.
Um, they, yeah.
And so, um, we are, we haveanother company which we help
(30:29):
coach and consult other gym owners.
So we are, we do businesscoaching for other gym owners.
So, um, results Fitness University, whichwe actually were, um, we have, we had a
location right across the street from.
The gym results Fitness if in the yellowVictorian buildings, um, second floor
used to be to back in the day, um, that weactually rented that out for five years.
We actually signed thelease on that in 2019.
(30:51):
Um, because we held live events wheregym owners come out to spend, uh, you
know, a couple days with us, see ourmothership, you know, and see it in
the works, and then learn from us.
And then, you know, we do a seminar.
Um, so obviously, you know, wecouldn't do live events either.
So that business also, um, was.
Changed dramatically.
Um, so we no longer, you know, we wentahead and let that lease go at the end of
(31:13):
the five years because we weren't able toactually do what we wanted to do with it.
And so now, um, we still have live events.
We just have 'em less often and wehave them down at heart and Maine.
So the cool part is we're, you know,we're in, uh, the area and we get.
To, you know, take all of ourgym owners when they fly, they're
actually flying out next week.
So we have about, um, 40 gym owners fromall over the country that are flying
(31:34):
into Santa Clarita to, you know, be hereand see Results Fitness and work out
with us and see what we do at the gym.
And then we're spending two full days atHeart and Maine where we deep dive into
everything we do to run our business.
And so, um, we teach new gymowners, uh, how to do it.
And so that's our other.
Our other business and our other passion.
So it's taken us until this year to getour gym back to where it was pre COVID.
(31:58):
So it's taken five years.
I did not think it wouldtake that long, but it did.
Um, so I, you know, I was sittingin the manager seat, uh, in Results
Fitness for the last five years.
We had, you know, pretty much got in thegym to where we were pretty hands off.
Um, so we were back in it.
And the fun part was for Alanand I getting back in it.
We were able to peel back some ofthe layers we were able to go, what
do we like, what do we not like?
Um, Alan's back on thefloor coaching again.
(32:19):
He loves coaching, you know, um, I gotto be in the manager seat for a while.
I just got our new manager hired.
So he's um, now running theshow and he's doing a great job.
And so now it's really shifting backto changing the way fitness is done all
over the world and that's helping theseother gym owners to, I like, I hate
when our clients move somewhere, whichwe've had this happen a lot, they move
to another state, another town, and.
(32:41):
They cannot find a gym thatis anywhere close to what they
experienced at Results Fitness.
And so that's like, you know, mypa, our passion is to that this
shouldn't be, you know, the exception.
This, like, people should be ableto find a gym where they feel
comfortable, they feel like they'regonna get the best, you know?
And so that's really ourpassion is to help, you know.
(33:03):
Other gym owners to create aspace that is similar to what
we've done at Results Fitness.
Um, to be able to recommend, you know,for if our client's moving somewhere
or if they have family memberssomewhere, I can say, oh, well there's,
you know, um, there's this gym therethat, you know, is doing a great job.
So, um, so that's our other, youknow, our other side of our company.
And I think really where now that we'vegot the gym back to where, you know,
(33:25):
we need to be, um, and we can reallyshift our focus to continuing to help
other gym owners to, to keep growing.
'cause I, I. Truly believe whatwe do is, you know, we're part of
the solution to, like, when theyshut down gyms, I was like, no.
Like we need to be, youknow, we need to be open.
Like our people need us to staystrong, to stay healthy, to
stay mentally strong, right?
(33:45):
And so I'm like, like it told usthat we have a lot of work to do.
We have a lot of work to do becausepeople don't take us seriously.
People don't realize thepower that, you know, we.
Provide to our clients, the, you know,the place we are for our clients that
we are, the place where they come toreset, they come to handle everything
else going on outside of our four walls.
And so really, you know, that'sthe passion, that's the vision.
(34:06):
That's where we're going is how do weget that in as many places as possible
around the world so that people have that,um, to be able to check into their own
results, fitness and reset and handle,you know, the rest of whatever's going
on, um, in their life or in the world.
So with
good.
that, yeah, with that, um, with thatinsight and perspective, curious if,
(34:33):
if you were to go back and talk to the25-year-old you that's just starting out
in this, I. Um, or that the version ofyou today, uh, that, that same version
of you today, what are some of the,what's some of the wisdom that you might
impart, maybe some habits that you wouldencourage, um, this person to inhabit?
(34:55):
Um, that would give them not, nota, say a good chance at success
is, is maybe too dis, um, simple,but like good chance at having.
A fulfilling nur nurturing, you know,career, uh, a life in this, in this,
it's as a business owner or in fitnessin general, in health in general.
(35:20):
I. As well as to develop theresilience one needs in order to
get through the difficult times.
You know, whether it's in worldwidepandemic or you know, um, like when
you've been around long enough toremember what 2008 and 2009 were
like, uh, economic downturns and, um,
Yeah, the year after we openedwas nine 11, so, you know,
(35:41):
2001 because we opened in 2000.
So 2001 was nine 11.
Um, and then we, you know, Alanhad cancer at four years into
opening our business, so he.
Went through a stem cell transplant.
So we, yeah, so we've faced afew obstacles and uh, definitely
I've learned over the yearshow to handle those obstacles.
Yeah.
When the pandemic hit, itwas like, okay, here we go.
(36:01):
Um, you know, like, let's figure this out.
And I think that's, you know,I think thinking back to the
25-year-old me, I think, you know.
Uh, at that time you stress over thelittle things, you know, you stress out
over, you know, like looking back, thestuff that I would stress out about or
that, you know, I would, you know, getoverwhelmed with or, you know, um, you
know, obviously you know, money, youknow, when you first open your business,
(36:25):
you know, lots of money fights and youknow, trying to, all of that stuff.
And then like, you start to, you know,over the years now, obviously 25 years
later, looking back perspective, right?
Like.
Okay.
You know, there's, there's like,especially going through the things
we've been through, um, whether it be,you know, Alan fighting for his life,
having cancer, and you know, that knockingyou into perspective of course, of, you
know, oh, you know, who really cares.
(36:47):
Right?
Yeah.
Um, so it's like, you know, likerealizing that you know what, don't
stress, don't stress the small stuff.
I think there's a bookwritten about Right.
Right.
Don't sweat the small stuff.
Um, but.
I think really, you know, I think, youknow, that's the big thing is everything
ev there is a solution to everything.
There is a way through everything.
Um, I have gotten really good at reallylistening to my intuition, really
(37:08):
taking quiet time in the morning,journaling if I'm trying to figure
something out, like I just have, youknow, quiet time of writing and you
know, to land on what is the answer.
And I did that a lot during thepandemic, you know, every morning like.
What are we doing?
Where are we going?
How do we do this?
Where, how do we pivot?
You know?
'cause it was pivot, pivot, pivot.
You know, doing all kinds of different,you know, new things we had not
(37:31):
planned on doing with our business.
Um, and so, you know, I think, you know,really learning how to stop, be present,
listen to your intuition, listen towhat is the next step forward, and not
letting yourself go into a, you know,an overwhelm, you know, uh, stress
ball, um, which can be so easy to do.
You mentioned journaling a couple times,is that, did, did you ever read Julia
(37:54):
Cameron's book, uh, an Artist The Artist's
I sure did.
Yeah.
That,
The morning pages.
Yeah.
Yeah.
the journaling practice?
Yeah.
You know, I always journaled, soI had a, um, English teacher, uh,
at place, Rita, um, that had usstart journaling, and I got into
journaling and started to journal,you know, right through high school.
And then I did read that book,uh, you know, I think while I
(38:16):
was in New York I read that book.
Um, and about, you know, so that actuallykind of honed my journaling even more.
'cause it was about, you know, reallyjust letting your subconscious flow and
like, not, you know, um, and so it's justalways been a practice that I've, yeah.
That I've done.
And I, you know, I've.
Definitely if I'm stressed aboutsomething or overwhelmed about something,
I'm trying to figure out the answerto something, I'm like, I just need
(38:36):
some quiet time in the morning withme and my journal cup of coffee.
I'll figure it out.
So yeah,
Right.
it's definitely been an ongoing, ongoingpart of my, you know, success I guess.
For sure.
I, I read that book.
I think it was the first timeI read it was maybe 2006.
And then shortly thereafter, I,'cause I had journaled on and off.
(38:56):
Um, but that really helped me clearon, uh, the practice itself, but also
the mindset I. Um, of sort of lettingit flow is, is a good way to put it.
The, the, the way that you just put it.
Um, but just not having, not writing foran audience, uh, per se, but writing,
Right.
(39:17):
yeah, letting it flow is a great way
Letting your mind flow.
Yeah.
Yeah.
what it
And
me
what Justin needs.
it sort of sets the pace ofthe day as opposed to having
the day set the pace on me.
You know,
For sure.
Yeah.
nowadays, like people, the firstthing they do is they check Facebook,
Instagram, TikTok or whatever.
Yeah, yeah.
It's like boo boo.
Yeah.
(39:37):
you're off to the races.
And even like I've started doing agrateful journal, which for people that
don't journal, there's like journalsyou can get where you just write, you
know, three things I'm grateful for, youknow, three things good that happened,
you know, today, or, or what threethings that would make today great.
You know, so like, it can be assimple as just like you said, setting
your day of like intentions, right?
What, what do I wanna get out of today?
(39:58):
sure.
Yeah,
it's good.
Well, as we wrap things up, you know,I want to like circle back to Results
Fitness specifically for a minute.
How would you define like results fitnesstoday for people who are listening?
I. You know, if you've lived in Santa Cruzlong enough, you, you know who results
(40:22):
Fitness is where results fitness is.
But, um, you know, maybe for someonewho doesn't know or doesn't fully
understand what you guys are doing,like how would you define Fitness today?
And I think there are a lot of peoplethat don't, a lot of people have
moved here recently and we meet peopleall the time that're like, who are
you, where are you, where are you?
(40:42):
And I'm like, we've been here 25 years.
Like, does any of my marketing work?
No.
So, um, yeah, I think there are a lot ofpeople that don't know who we are and, uh,
and to realize, you know, we are differentthan most gyms and, you know, we really.
Are, you know, yes, you're comingin to join a gym, but when you come
in to join, uh, you're gonna havean expert coach who's going to sit
(41:03):
down with you and listen to you.
I mean, when was the last time someonesat and listened to you for an hour and
listened to what you want to accomplish?
Listen to, you know yourhistory, listened to you know
everything that you know you want.
It's about you.
You know, you set thegoals, you set the pace.
You decide, you know, how fastwe're gonna get this done, um, and
we come up with a plan for you.
So we customize a plan.
(41:24):
For each person that comes in our gym.
So it's not a generic one size fits all.
Um, that's why we have.
Professional athletes.
We have, you know, 70-year-old grandmas.
We have like all, you'll come in andyou'll see all walks of life in our gym.
And it's because every single one ofthem are on their own customized program.
So no matter what, you know, injuriesyou've had in the past, what you know,
(41:45):
goals you wanna accomplish, um, we'rehere to meet you where you're at.
We're here to, you know, really getto know where are you today, and then
let's come up with a plan to step bystep, get you to where you wanna go
and, um, whether that be, you know.
Okay.
Get stronger and fitter to be able tokeep up with your grandkids or, you know,
like we have a lot of, uh, you know,people that have been with us a long
time that end up wanting to do obstaclecourse racing or Spartan races, you
(42:08):
know, and, uh, you know, have goals theynever thought they would have before.
And so, um, we really come up with acustomized plan for each person to reach
their goals, get stronger, get fitter,and then become a part of our community.
And so that's, you know, that'swhat we found is that then we
become that third place where.
You do come to not only work out, not onlyreach your goals, but also just to reset.
(42:30):
And, you know, I think for, for somany people, it's, they handle the
rest of their day better because they,um, spent time at Results Fitness,
spent an hour at Results Fitness.
So, uh, do you want me to ask, uh,do you want me to prompt the turning
I.
here, Joshua?
Go for it.
Yeah.
So now this is a part where you getto turn the tables on us and, uh,
(42:51):
see a, do do you have any questionsfor either me or Joshua or both?
Hmm.
Um, about your businesses.
Um, gosh, I should have thought of this.
Should have thought about this.
Um, I don't, I, I mean, I know,so Corey, I know you were a member
(43:15):
of Results Fitness and now you're.
I think you're working out.
So what's your reason for working out?
What are your, what areyour, what's your motivation?
a lot of motivations.
Uh, one is, um, I, I own my own vanity.
So I'm a couple years
Okay.
you on the, the lifeline here.
Um, and, uh, you know, as recentlyas a year and a half ago, I was
(43:37):
45 pounds heavier than I am now.
Um, now a lot of
Wow.
into, you know, not to get too deepinto it, but a lot of that was tied into
I've struggled with mental health, uh,mental illness, uh, for most of my life.
so part of that was just anoutward reflection of some, uh,
struggles that, you know, a season.
Pretty long season that
Sure.
through.
(43:58):
Um, so for, for me, I, I do, for someof us, um, the, uh, the mental part
of the game is more of a dog fight,uh, especially at certain times.
Uh, so we really need to develop anentire arsenal to fight this thing.
Um, so for me, you know, exercising,even if it's, even if I can do
(44:22):
nothing other than just go for a walk.
Um, it's definitely one ofthe arrows in my quiver.
so that's, that's why I do it.
I also, I, I, you know, when I startedshedding weight, it was a long journey,
you know, losing that 40, 45 pounds.
Um, and then as I was losing the weight,I was able to actually do a pull up and
then two, and then six, and they see,you know, and that was pretty cool too.
(44:43):
And, just being able to feel,not feel, I, I'm kind of joking
about the vanity part of it.
That's kind of cool, likefitting into clothes that I
wasn't able to fit in, into, um,
Sure.
of his kind of, like a. Um, a rush in away, but really what it is, is feeling
good, you know, knowing that I can climba, you know, go up a flight of stairs
and not even have to think about it.
(45:06):
Yeah.
uh, the overall health stuff, likeI, I was able to get off of my, uh,
blood pressure medication, know,so that's, that's really cool.
Um,
Congratulations.
That's awesome.
being able to.
Yeah.
I think so many people don't realizeit's so much more than, yeah.
Just vanity, right?
And I know, you know, vanity'simportant, but there is the mental
health aspect of it, I think.
(45:27):
And I think as business owners, youknow, I don't, I. I don't, I don't
know how I would function if I didn't,you know, hit my workout first.
Like, you know, like, I, likeI am so much more levelheaded.
I'm so much more, you know, it's justlike, it's, it's a part of, uh, I
think, you know, for business owners,if you don't carve out that time to
(45:47):
get your workout in, you're not gonnabe bringing your best to your team, to
your clients, to your business, right.
And to your, you know, to your familyand to the rest of your life as well.
Um, but that's awesome.
Congratulations.
45 pounds is.
That's awesome.
feeling good?
Feeling good.
What about you, Joshua?
Yeah.
uh, do, do you get to, do youget to exercise or is it chasing
around your little, little kids?
(46:07):
Uh, that's, that's what I was gonna say.
Mm-hmm.
we moved, we've been here inthis house for four years.
Um, we really landscaped the frontyard, backyard the office I'm in, I
built, so between having two littleones and, um, a. Fairly large slew of
(46:28):
projects over the past, know, few years.
It's like my workout routine is moving,you know, a 80 pound wheelbarrow full of
rocks from the front yard to the backyard.
Um, you know, not the traditional, uh, setof weights, but, um, it's definitely been
something for me over the past few years.
(46:49):
Like, you know, I sit in frontof a computer screen eight
plus hours a day, and the lastthing I wanna do, you know, is.
doing that at the end of the day.
So having,
bet, I would
you know, outdoor space.
Rachel could come in and, andteach you how to properly lift
that wheelbarrow full of rocks.
Right.
Oh, oh.
So well, will say,
(47:09):
you hurt yourself?
um, I was digging a hole in thefront yard, uh, for a tree and, um.
Don't take a post hole digger and throwit down into a hole that is deep enough,
you have to like lean over slightly.
Um, yeah, it found arock and came back up.
Oh,
(47:29):
so I had both ends of the post holedigger shovel hit me in the chest
and uh, knocked the wind outta me.
And, uh, ended up going tothe hospital for x-rays.
'cause I was
Oh my.
for, super sore for a few days.
Went to my chiropractor.
My chiropractor was like,I'm not touching you.
Go to the hospital and get x-rays.
'cause he's like, I don't knowif you crack something or what.
(47:53):
He's like, but I'm not, I'mnot putting pressure on your
back to move anything around.
So thankfully it was all just.
Bruising.
Um, but yeah.
Yeah, there's, uh, there's definitelytimes where I've done done one or
two of those and I'm like, yep,that was the wrong way to do that,
(48:13):
but
the gym is a much safer placeto get your workout done.
Oh yeah.
Oh yeah.
Oh yeah.
Oh yeah.
Yeah.
There's, uh, yeah.
So, awesome.
Uh,
that's awesome.
Before we go,
Okay.
uh, how can
Mm-hmm.
you find more information aboutresults, fitness, and just all the
great and your author, like, you'rejust doing so much great work, so
(48:34):
all the great work you're doing.
How can folks find you and follow you?
So, uh, I am really active onInstagram, so rachel cosgrove.co.
So if you're interested in, you know,following me and connecting with
me, definitely jump on my Instagram.
Uh, and then our gym is Results Fitness.
So our website is results fitness.comand we also have an Instagram for
that as well, results Fitness cv.
(48:55):
Uh, so definitely follow us at ResultsFitness v and, uh, yeah, would love
to connect with, uh, anybody who'sinterested in what we do and who we are.
And, uh, so jump on and jump.
On any of those, if you are interestedin the gym results fitness.com, you
can, uh, we have, you know, sign upthere for a free to, uh, do a free
strategy session with one of our coaches.
So, yeah.
Great.
(49:15):
I just followed you.
You got a new follower today.
Hey, hey.
Oh, and then, you know, we have an allnatural shake cafe at the gym, so I
think a lot of people don't know that.
So if you're in downtown New Hall andyou're just looking for a healthy,
you know, want something healthy, uh.
Breakfast, lunch, meal replacement.
Uh, we make 'em to order, so youcan get them however you want them,
but it's, you know, all fruit puree.
Or we can, you know, do almondmilk or, um, we can do 'em vegan.
(49:38):
So just, you know, dependingon what you're looking for, um,
come get your protein shakes.
Uh, so whether, and we, we even havepeople, you know, maybe, maybe you
work out at home or work out someplaceelse, but you wanna get a good.
You know, post-workout,shake, swing on by.
So, um, come on by and, andgrab a shake at Results Fitness.
It's an easy way to pop in and just seewhat we do and see who we are and, uh,
and grab a shake and they're delicious.
So you might get hooked.
(49:59):
Good stuff.
Nice.
Nice
plane, Joshua?
as always.
Yes.
as always, please follow, rate andreview us wherever you get your podcasts.
You can follow us, the voices at theVoices of business on social media.
I. I am Joshua Maddux on LinkedIn andmany of the other spots you can find
(50:21):
Corey, Corey s Nathan on Instagramand LinkedIn and all of those.
We'd love to have you orother local business leaders
join in on the conversation.
Thanks for listening, and as always, giveus a follow rate or review and we'll see
you next time on the Voices of Business.
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