This is the conclusion of the two-part series on designing webinar slide decks with my personal graphic designer, Laura Patricelli. In this episode, we talk about using different colors, why it's important to have quality stock photos, and the benefits of hiring a graphic designer when building your website. Let's dive in!
In this episode, you'll learn:
- Is it okay to use another color that isn't in your brand palette? Yes, it is okay as long as it's in the same family and it combines well with your brand colors.
- How do you make a particular offering or a webinar stand out? Use a unique new color that goes together well with the rest of your brand colors.
- When should you use lifestyle photos? You should use them when building a sales page or a website. They are more of a part of your overall brand experience.
- Where in your webinar deck should you place your professional photos? At the beginning and end of your slide deck. Your professional photo will solidify you as the go-to expert and will make things more personal.
- Why should you hire a graphic designer? Learning how to design a website and to use an interface takes a lot of time. Your time is valuable and it's better focused on building your business and managing your clients.
Check out these highlights:
- Combining different colors [01:30]
- Using photos for marketing [02:46]
- The advantages of hiring a graphic designer [07:40]
Get in touch with Laura Patricelli:
https://designmastermind.nyc (Website)
https://designmastermind.nyc/New-Client/ (Book a call with Laura)
Here is a list of resources listed in this episode:
https://designmastermind.nyc/photo-shoot/ (Laura's guide to a perfect photoshoot)
https://fotolia.com/ (Royalty Free Stock Photos)
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