WHE 032: 12 Ways to Repurpose Your Webinars for More List Building and Sales

What some of the ways that you can repurpose your webinar content in other areas without having to do any extra work? You're in for a treat because I'm going to share with you not just one or two but a dozen ways that you can do that. Are you ready? Let's dive in!

In this episode you will learn:

 

• Use your webinar in your website either as an opt-in or as a free gift for signing up to your newsletter. Or you can have it readily available on your page where all people have to do is click play to watch it whenever they want to.

• Turn a transcription of the meat of your webinar into an ebook. There are people out there who love to read and who want to be able to highlight and take notes and scribble, so you can offer the transcription ebook to them as a free gift or an opt-in.

 

• Creating an info product is not that hard, and you can make several out of your webinar. All you have to do is take the content of your webinar and structure it into info products, considering your audience's preferences, whether they want the video, the audio or simply the text. You can also have the option to sell the different products into a bundle.

 

• Depending on how you structured your webinar to begin with, you can convert it into a video series. Following an overview, your first video will show them what's possible for them. The second video will show them the first step they need to take to get things going. The third video will be the entire step-by-step process. And the fourth video is where you will present your offer.

• Schedule a live speaking engagement or a meet-up, and present your webinar there. Or you can give it as a gift if they leave behind their business card or their name and their email.

• Turn your webinar into a mini-course, which you can later expand into a full course. If you've done the webinar, you've done most of the work. Use what you already have and give it new life to let your audience learn differently.

• People put more value on things that are physically printed than just plainly digital so you can use something like Canva to print your webinar slides into a booklet. This way you can offer a physical product that you can mail to your clients or prospective clients.

 

• Take bits and pieces of your webinar and post them on different social media platforms. You can post quotes from your webinar on Instagram and Twitter and use parts of it in a blog or a series of blog posts.

 

• Dissect your webinar and use it as a sequence in your newsletter. Newsletters are usually broadcast but you can also make the first seven or eight emails of your newsletter a sequence so that you are "nurturing" your list every week.

• Give your webinar as a bonus for your course. You can give it as an MP3 file or a PowerPoint presentation or the video of the webinar itself.

 

• If you have joint venture partner, make your webinar a part of their program. Talk about free advertising! All you have to do is give your webinar to that person because your webinar is going to help their audience in some way.
• Turn your webinar into a gift for your joint venture partner. It can be your way of thanking them for allowing you to speak to their audience.

Check out these highlights:

The 12 Ways You Can Repurpose Your Webinar

1. Put your webinar on your website. [01:55]
2. Transcribe the essential parts of your webinar and turn it into an ebook. [03:47]
3. Create an info product out of your webinar. [06:15]
4. Repurpose your webinar into a three-part video series. [08:20]
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