WHE 033: 7 Steps To Make Sure Your Webinar Promo Post Is Scrollproof

How can you create an effective webinar promo post and make sure that people don't just scroll over it in their news feeds? Make your webinar promo post scrollproof with these 7 simple steps and draw people into your webinar!

Key Takeaways:

 

• Use power words in your headline. These are words like "simple", "easy," "secrets," "creative," "epic."
• Scrollproof your post with your headline and your image. It's what's going to stop people in their tracks when they are searching their news feeds.
• Your headline must be attention-grabbing. One way you can do this is by using controversy, like saying the opposite of something that most people think or believe. Another way is by dealing with a pain point that your ideal client wants to resolve.

 

 

• Have an attention-grabbing image. And whether you decide to use your headline on your image or not, make sure that your image stands out. Use bright colors or a funny cartoon or anything that will grab people's attention. The goal is to scrollproof your post on social media.

• Draw your reader in by telling them a quick little story about your post. People love stories and telling this story is crucial because you want to establish that know-like-and-trust factor with your audience. You want to be relatable, and maybe even add a little street cred.

• Your story doesn't have to be about you, but it should lead to the problem that you're trying to solve in your webinar. It could be about your client or a case study or just about anything that is relatable and that leads to your teaching points.

• Let your audience know who your post is for. Pull out pain points and talk about their fears or where they want to be and let them self-identify with who your ideal audience is in this particular post. A great way to help them self-identify is to talk about the biggest struggle that they want to be solved right now.

• Give your audience the reason why they should be listening to you. These can be the results that they can expect to get by attending your webinar.

• State your three teaching points. Break each one down to the transformations that your audience can expect to get by attending your webinar. It doesn't have to be long and drawn out. It could be just a sentence or a short paragraph for each, but the main idea is to let them know what's in it for them.

• Make your offer for people to sign up or register for your webinar. In this section, you may or may not add a testimonial, but you can also add a sentence or two about the results that other people have achieved by doing the strategies that you're going to be teaching in your webinar.

 

• Make your call to action. A call to action would typically be "Click below to learn more," or "Click on the link to sign up now," but Rachel Miller from Moolah has a list called "The Very Bad, No Good WORD LIST" that tend to decrease the reach of posts that use them in social media. You can use that list as a reference to allow your post to reach more people.

 

Check out these highlights:

The 7 steps to an effective webinar promo post

1. [02:08] Come up with a headline.
2. [04:50] Take your headline and put it in an attention-grabbing image.
3. [06:12] Tell a story.
4. [08:01] Make sure to let your audience know who you're talking to.
5. [09:00] State your teaching points
6. [10:19] Make your offer.
7. [11:08] Make your call to action.

LINKS:

Power Words List

The BANNED Word L