Is there a way to grow your list with just one blog post? Learn the secret and get people to sign up, and build your business!
Key Takeaways:
- You don't have to necessarily write a new blog post. If you already have content on your website, go look for the blog post that is the most popular and at the same time relevant to the topic that you're going to create a webinar around. If you don't already have content, then write a blog post that will either support or give your audience a taste of what you're going to be talking about in your webinar.
- Know what makes a great webinar topic by doing your research beforehand. This research may be active or passive. The important thing is for you to figure out what makes a hot topic.
- Create five to seven sections or subheadings in your blog post. The logic behind five to seven is so that you can repurpose this content on your social media throughout the week.
- Look up your subheadings on Google or any search engine. Check out the top blog posts on that same topic. Learn what other people are writing or saying about your topic and see how you can improve upon your original blog post.
- Give your post a visual swag appeal. Create a really good infographic and turn it into an opt-in.
- Find ways to add swag to your blog post. Add colorful bullet points to make it more convenient for readers. Add graphics such as memes or images of quotes that you can share on Pinterest or Twitter.
- Share your blog post everywhere! The idea is to make the link available in all the social media platforms that you're at.
Check out these highlights:
[01:45] Step 1 - Create a blog post based on your webinar topic.
[03:44] Step 2 - Create 5 to 7 mini sections or subheadings in your blog post.
[05:30] Step 3 - Look up each main topic of your subheadings on Google.
[10:14] Step 4 - Create a really good infographic and make it an opt-in.
[11:27] Step 5 - Go through your blog post and add some swag to it.
[13:06] Step 6 - Share it!
LINKS:
Episode 3: How to Groom Your Email List So They're Primed To Buy From You
Episode 33: 7 Steps To Make Sure Your Webinar Promo Post Is Scrollproof
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