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August 30, 2025 • 71 mins

As a historical researcher, one of the time periods I seem to have the least knowledge of is the history of this latest whiskey boom. As luck would have it, today I get a chance to dive into that history with someone who lived it.

Meet Noah Rothbaum, the author of the upcoming book The Whiskey Bible: The Complete Guide to the World's Greatest Spirit. For 25 years, he's seen whiskey go from inconsequential in an era where whiskey trails were non-existent, to today's whiskey boom.

  • Motivation that led to Noah getting into whiskey writing

  • The landscape of whiskey at the turn of this century

  • Mad Man myth or truth?

  • Bourbon's domination of the American story, yet limited brands

  • The rise of rye and craft

  • The trip to St. Andrews and where Scotch whisky interest was at the time 

  • The first distillery visit

  • Canadian, Irish, Japanese, and the development of World whiskies.

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