041: A Content Strategist's Keys to Engagement with Shannon Fitzgerald

“Storytelling is storytelling, and good storytelling is good storytelling. The principles are the same.” ~ Shannon Fitzgerald

 

In this episode of The Widest Net Podcast, Pam is joined by Shannon Fitzgerald, co-founder of The Hooligans Agency where they navigate the unconventional world of content creation, striving to break through traditional methods and engage audiences with risky yet compelling storytelling.

Shannon commenced her career at the BBC in London at the age of 18, where she honed her skills in writing, producing, and showrunning for scripted and reality television. Notably, she served as the senior vice president of series development at MTV, overseeing the creation and broadcast of shows in 163 countries and receiving an Emmy nomination for the “It Gets Better” documentary series. 

Transitioning to political content creation, Shannon has collaborated with a diverse array of elected officials and contributed to numerous election campaigns. Her extensive experience and contributions in the media and political spheres position her as an authority in content creation best practices, offering valuable insights and expertise to the audience.

 

Here’s what you can expect from this episode: 

• Mastering content creation best practices for impact
• Crafting compelling political content through powerful storytelling
• Igniting engagement with shareable content on social media
• Navigating ethics in storytelling and the art of persuasion
• Finding the perfect blend for effective content creation

Remember we all need each other - life and work is better together.

 

Resources mentioned in this episode: 

• The Hooligans Agency - Website 
• The Hooligans Agency - Instagram 
• The Hooligans Agency - LinkedIn
• The Hooligans Agency - Facebook
• The Widest Net Book by Pamela Slim

 

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