044: The Conscience-Driven Marketer: How to Market Your Business Ethically and Authentically with Tad Hargrave

“The reason marketing feels so bad so often is because instead of going for the truth of is this a fit? We're taught to go for the close, go for the sale.” ~ Tad Hargrav

 

In this episode of The Widest Net Podcast, Pam is joined by Tad Hargrave, a pioneering conscious business marketing coach, renowned for his unorthodox and ethical approach to marketing. With a background that includes navigating both manipulative and authentic marketing methods, Tad embarked on a journey of unlearning and redefining marketing practices. His commitment to sustainability and ethical business has led him to become a leading voice in the industry. 

Through his engaging workshops and 16 books and workbooks on marketing, Tad has empowered entrepreneurs to embrace marketing strategies that not only work but also align with their values. With a focus on the belief that marketing can feel good for all involved, Tad's influence has extended across Canada, the United States, Europe, and online platforms, shaping a community of conscious entrepreneurs and green businesses dedicated to ethical and impactful marketing practices.

 

Here’s what you can expect from this episode: 

• Learn how to build trust and loyalty with your audience while staying true to your values
• Discover how to grow your business in a way that supports the environment and the community
• Explore the power of bringing people together and creating meaningful connections through engaging workshops and events
• Uncover impactful methods to promote your business authentically and ethically
• Streamline your services to ensure the best experience for your clients and customers

Remember we all need each other - life and work is better together.

 

Resources mentioned in this episode:

• Marketing for Hippies - Starter Kit
• Marketing for Hippies - Website
• Tad Hargrave - LinkedIn
• Tad Hargrave/Marketing for Hippies - Instagram
• Marketing for Hippies - Facebook
• The Widest Net Book by Pamela Slim

 

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