S2E19: Mastering the Art of Sales with Glenn Poulos

Episode Summary:
In this engaging episode, Glenn Poulos shares wisdom from decades of experience in sales and entrepreneurship. From co-founding Gap Wireless to coaching entrepreneurs, Glenn emphasizes the value of personal engagement, face-to-face selling, and reframing negative perceptions of sales. He dives into the nuances of business growth, systems, customer engagement, and shares actionable tips for building a sales strategy that truly works.

Key Themes & Takeaways:

• Sales as the Heart of Business: Nothing moves in business until something is sold—understanding and embracing this truth is key.
• Personal Engagement & Face-to-Face Selling: Building trust and painting a picture of success are best done in person.
• Entrepreneurship Requires Resilience: Success takes longer and costs more—prepare for the journey.
• More Takeaways:
  • Sales and marketing are distinct and must be treated as such.
  • Mini tours are a unique and effective way to engage customers.
  • Understanding business valuation and having strong systems can enhance sale value.
  • A broker can help maximize your business sale.
  • Avoid limiting names that restrict geographic or niche growth.
  • Personal branding can be both a strength and challenge when selling a business.

Notable Quotes:

• "Don't be a pain in the ass." – Glenn Poulos
• "You need to literally paint the picture." – Glenn Poulos

Actionable Steps for Listeners:

1. Rethink your relationship with sales—how can you make it feel more like service than pressure?
2. Try Glenn’s “mini tour” strategy to build personal rapport with potential customers.
3. If you're planning to sell your business, start putting systems in place now—and consider speaking with a broker.

Resources & Mentions:

• Glenn Poulos website

About Marcie Walker
Marcie Walker is a Certified Clinical Hypnotherapist and Shamanic Practitioner dedicated to helping individuals transform their inner landscapes. She specializes in guiding clients to heal past traumas, overcome self-criticism, and embrace their highest potential, all within a safe and supportive environment.

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