Episode Summary:
In this engaging episode, Glenn Poulos shares wisdom from decades of experience in sales and entrepreneurship. From co-founding Gap Wireless to coaching entrepreneurs, Glenn emphasizes the value of personal engagement, face-to-face selling, and reframing negative perceptions of sales. He dives into the nuances of business growth, systems, customer engagement, and shares actionable tips for building a sales strategy that truly works.
Key Themes & Takeaways:
- Sales as the Heart of Business: Nothing moves in business until something is sold—understanding and embracing this truth is key.
- Personal Engagement & Face-to-Face Selling: Building trust and painting a picture of success are best done in person.
- Entrepreneurship Requires Resilience: Success takes longer and costs more—prepare for the journey.
- More Takeaways:
- Sales and marketing are distinct and must be treated as such.
- Mini tours are a unique and effective way to engage customers.
- Understanding business valuation and having strong systems can enhance sale value.
- A broker can help maximize your business sale.
- Avoid limiting names that restrict geographic or niche growth.
- Personal branding can be both a strength and challenge when selling a business.
Notable Quotes:
- "Don't be a pain in the ass." – Glenn Poulos
- "You need to literally paint the picture." – Glenn Poulos
Actionable Steps for Listeners:
- Rethink your relationship with sales—how can you make it feel more like service than pressure?
- Try Glenn’s “mini tour” strategy to build personal rapport with potential customers.
- If you're planning to sell your business, start putting systems in place now—and consider speaking with a broker.
Resources & Mentions:
- Glenn Poulos website
About Marcie Walker
Marcie Walker is a Certified Clinical Hypnotherapist and Shamanic Practitioner dedicated to helping individuals transform their inner landscapes. She specializes in guiding clients to heal past traumas, overcome self-criticism, and embrace their highest potential, all within a safe and supportive environment.
Connect with Marcie & The Wild Sage Society
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