#112 Beyond Bookkeeping: Why Every Small Business Needs a Fractional CFO

Are you running your business, or is it running you?

 

Many business owners get so caught up in the daily grind that they never take a step back to plan for the future. Without financial strategy and leadership, growth can feel like a guessing game. So, how do you take control?

 

In this episode of Thinking That Matters, I sit down with Graham Brooks, Managing Partner at MMB Tax CPA and a fellow classmate from the Leadership McKinney Class of 2025. Graham shares his journey into accounting, from a high school elective to becoming a leader in the field. He discusses his firm’s innovative approach to tax strategy, bookkeeping, and the launch of their fractional CFO service, which helps small businesses gain financial clarity without the high cost of a full-time CFO.

 

We also dive into the challenges of public accounting, the importance of leadership development, and the role faith plays in Graham’s approach to business. Whether you're a business owner looking for financial guidance or an entrepreneur navigating growth challenges, this episode is packed with practical insights on strategic planning, overcoming limiting beliefs, and building a business that works for you.

 

Key Takeaways:

• Why small businesses need fractional CFO services for sustainable growth

• The crisis in public accounting and the need for fresh talent in the field

• The power of strategic planning and financial forecasting for business success

• How overcoming limiting beliefs helps entrepreneurs step into leadership

• The role of faith in business decisions and trusting the journey

 

Connect with Graham Brooks & MMB Tax CPA:

• Website: www.mmbtaxcpa.com

• Linkedin: https://www.linkedin.com/in/grahambrookscpa/

• Phone: [phone]

 

In honor of service men and women, MMB Tax CPA always offer a 10% discount for military, first responders, and teachers.

 

Join the Conversation:
💡 What’s one financial or leadership shift you can make today to grow your business? Share your thoughts with us!

 

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More about Graham: 

Graham Brooks is a Certified Public Accountant and the sole owner of Murray, Mensch & Brooks, P.C. (MMB), a trusted McKinney-based CPA firm serving individuals and small businesses since 1986. With a background in middle-market firms, Graham is dedicated to expanding and elevating MMB’s services while maintaining its strong community focus.

His approach blends strategic tax planning, bookkeeping, and fractional CFO services, challenging traditional public accounting models to better serve clients. Passionate about innovation in the industry, Graham is committed to helping small business owners navigate financial complexities with clarity and confiden