#114 How to Sell Without Being Pushy and The Power of Storytelling with Lyndol Woodruff

Are You Focused on Bringing Value or Just Making the Sale?

In a world full of distractions and sales gimmicks, what truly sets apart those who succeed?

In this episode of Thinking That Matters, I sit down with my friend Lyndol Woodruff to talk about what really matters in sales, business, and life—bringing value, making smart decisions, and building real connections.

As the owner of Woodruff Windows, Lyndol brings a unique perspective on the power of storytelling in sales. For him, it’s more than just a sales tool—it’s a way to build meaningful connections and provide real value to customers. He shares how prioritizing open-ended questions and genuine communication over high-pressure tactics leads to a better customer experience. 

 

With a customer-first approach and over 100 five-star reviews, he proves that honesty and service always win.

 

Key Conversations:

• The secret behind effective sales—hint: it's not about the product
• Why storytelling is a powerful tool for persuasion and influence
• The importance of asking the right questions in sales and business
• How subconscious beliefs can limit success (and how to rewire them)
• The impact of media consumption on mindset and decision-making
• Faith, surrender, and aligning your mindset for lasting success

In honor of service men and women, Woodruff Windows always offers a 10% discount for military, first responders and teachers. Contact them today to learn more! https://woodruffwindows.com/

More about Lyndol:

Lyndol Woodruff is a dynamic personality, visionary, and business development leader with a diverse background spanning product presentation, entertainment, and home improvement. For 15 years, he worked as a professional traveling product pitchman, a role that took him to Hollywood, where he pursued stand-up comedy, acting, film and commercial production, and an executive position in the music industry.

 

Lyndol returned to Dallas, and in 2019 transformed his father’s side business—founded in 1982—into a thriving residential window replacement company. After significantly growing the business and community reputation, he sold it in 2023 to a local investor and now serves as the company’s business development and community relations lead.

 

A devoted husband and proud father, Lyndol is a recovery advocate, personal / spiritual development enjoys playing golf, watching the Dallas Cowboys, reading and continuous learning, collecting coins and memorabilia, exploring healthy eating, and diving into the world of currency investing. He never says no to good tacos.

Connect with Lyndol: 

• Instagram: https://www.instagram.com/lyndolkeith/?hl=en

• Facebook: https://www.facebook.com/lyndol.k.woodruff/

This episode is full of those “aha” moments, and I’d love to hear what stood out to you! 

 

If you enjoyed this episode, leave a review and share it with a friend who needs to hear this conversation on leadership and growth.

 

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