November 12, 2024 • 33 mins
What does it take to perform at the absolute limit, every time you show up to work?
How do you navigate your own chemisty, and both objective and perceived risk when lives are actually on the line?
Find out in this conversation with professional motorcycle road racer, firefighter, and business owner, Jayson Uribe.
Jay and I work together in our moto lives -- he's one of the pro riders that I really enjoy working with in my capacity as a team principal for CW Moto Racing. In addition to being a very skilled, highly capable and accomplished rider in a sport where the rider is ultimately the one who goes out there and twists the throttle, Jayson's life and career have given him a unique perspective on teamwork that makes him truly fun to work with. He's also a talented development rider: his ability to give us technical information about his experience on track not only makes it possible for us to improve the bike for him; it also helps us improve our equipment for all of our riders.
Jayson agreed to join me for a peek inside his brain, to hear more about his experiences with balancing technical precision and emotional awareness in high-stakes environments. From his morning pre-race routines to his approach to failure and risk management, what he's learned about performing under pressure applies far beyond the racetrack or firehouse. Whether you're facing challenging decisions in your own work, managing teams through high-pressure situations, or simply curious about the psychology of peak performance, you'll find valuable insights in this conversation about what it really takes to execute at the highest level when it matters most.
Episode Highlights:
- The learnable balance between technical expertise and emotional regulation
- Achieving and maintaining flow states in high-pressure situations
- How morning routines and preparation impact performance
- Managing failure and using setbacks as motivation
- Risk mitigation and decision-making under pressure
- Transferable skills between racing and firefighting
- The myth of natural talent vs. practiced fundamentals
Key Concepts Explored:
- Flow state in high-performance environments
- Technical precision under emotional stress
- Risk assessment and management
- Progressive goal-setting
- Recovery and regulation techniques
- Performance preparation routines
Notable Quotes:
"[High performance] is just perfect execution of fundamentals under stress. And the more perfect the execution, the better the outcome will be."
"The best races are the ones you don't remember. When you're riding the bike you're almost so focused that everything else is a blur."
"Being able to remove the emotional side of things... you got to lock into the moment of what you are there to do."
Chapters:
[00:00] Introduction to Thinkydoers Podcast
[00:56] Current Events and Connecting with Listeners
[04:05] Deep Dive: Jayson Uribe's Multifaceted Career
[06:51] Balancing Emotions and Technical Precision
[11:32] Goal-Setting and Performance Mindset
[19:28] Lessons from Racing and Firefighting
Guest Information:
Jayson Uribe is a professional motorcycle racer with both international and U.S. national career experience. He currently races in MotoAmerica, the U.S. national road racing series (and, with us -- CW Moto, during the off-season in the CVMA series in California). He is also a firefighter, and founder of Code Three Consultations, specializing in automotive forensics and investigations.
Jayson's Contact Info:
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Welcome to the Thinkydoers podcast.
Thinkydoers are those of us drawn todeep work, where thinking is working.
But we don't stop there.
We're compelled to move the work frominsight to idea, through the messy
middle, to find courage and confidenceto put our thoughts into action.
I'm your host, Sara Lobkovich.
(00:24):
I'm a strategy coach, a huge goal-settingand attainment nerd, and board-certified
health and wellness coach, working atthe overlap of work-life well-being.
I'm also a Thinkydoer.
I'm here to help others find moresatisfaction, less frustration, less
friction, and more flow in our work.
(00:47):
My mission is to help changemakers likeyou transform our workplaces and world.
So let's get started.
Hello, and welcome to today'sepisode of Thinkydoers.
For some of you listening today,this week might be business as usual.
We've got a global listenership, andnot everyone is as affected by the U.S.
(01:09):
Presidential election as some of us are.
Some of you might becelebrating the result.
For many of us, the shifts in theAmerican political landscape mark a
significant change for the business worldthat we're going to be operating in.
You might be reeling with fear oruncertainty about the implications for
(01:31):
your life and work or the uncertaintyof the future moving forward.
I also know if you're listeningto this, you are one of the people
who digs in and makes change happenfrom wherever you sit in, whatever
environment you find yourself in.
Your work of building bettersystems, more equitable workplaces,
and more meaningful and fulfillingcareers matter now more than ever.
(01:54):
I see you and you are not alone.
In times like this, my instinct isto shift from trying to reach as
many people as possible to making myworld a little smaller and connecting
more closely in more one-on-ones.
So over the next few weeks, I'm goingto set aside some time to connect
one-on-one with leaders and strategicoperators like you who might be developing
(02:17):
resilient strategies and contingencyplans for your team or organization, given
disruption in your operating environment.
You might be seeking ways to maintainmomentum on important initiatives
despite fewer resources to work with.
You might have to make quick pivotsin your strategic plans or goals,
and you might just need a little bitof support as we wrap our collective
(02:40):
heads around the election outcome.
If anything I've said speaks to you,I would really love to connect with
anyone that this invitation inspiresto reach out, to hear more about
what you're facing, and to developan even greater empathy for the
environment that the people listeningto this podcast anticipate operating
in in the months and years to come.
I know what headwinds and tailwindsmy business is navigating, but
(03:03):
I'm not a focus group of one.
And for me to do what I do insupport of you, I need to hear
what's going on in your world.
This is not a salespitch or sales meeting.
It is truly just a time to connect.
So if you would like to have aone-on-one conversation with me to
connect, commune, and share a littlebit of what you're wrestling with,
(03:23):
check the show notes for this episode.
During November of 2024, there willbe a link there that you can use
to schedule a 30-minute one-on-onewith me until they're full.
And if the appointment slots fill up,I'll update the show notes and add
another way to connect for some support.
Remember, your ability to thinkdifferently, to see systems clearly
(03:45):
enough, to figure out how they canbe changed and improved, and to
envision better ways of workingtogether is a much needed superpower.
Your strategic mindset is apowerful tool for positive change,
and we are stronger together.
Wishing you clarity and courage.
Let's get into today's episode.
(04:06):
This is the second episode in arow that sits at the intersection
of my two professional lives — theone in goal-setting, strategy, and
high performance, and the other inprofessional motorcycle road racing.
So today we're going to take a deepdive into the mind of professional
motorcycle road racer and multi-passionateprofessional Jayson Uribe.
(04:29):
Beyond Jayson's successfulinternational and U.S.
national racing career, Jaysonbalances roles as a firefighter,
business owner, electrical contractor,and fiancé to the amazing Amber.
I knew this was going to bea fun conversation with Jay.
We work together in the sport,and he's a really talented, really
(04:49):
hardworking rider who, frankly,I just really enjoy working with.
What makes this conversation sointeresting is hearing Jayson talk through
his experience of the balance betweentechnical precision and the skills he's
learned around emotional awareness andregulation so that he can perform at
(05:10):
his best even under extreme stress.
From starting his morning withroutines that are meant to set him
up for success, to his approach tofailure and risk management, Jayson
shares practical wisdom that appliesfar beyond the racetrack, offering
valuable insights for anyone looking toimprove their performance, while also
(05:32):
maintaining your emotional balance.
Now, let's get started.
I am so excited to haveJayson Uribe with us today.
Jayson is a rider that we met last year.
He had an incredible season inMotoAmerica in the national series,
and he agreed to come on the show andtalk with me about how his brain works.
(05:55):
So that's what we're going to do today.
Jayson, I would love for youto just introduce yourself.
Tell us who you are and what you do.
Hello, my name is Jayson Uribe.
I race motorcycles professionally, outsideof the racing industry, I own my own
company, Code Three Consultations, wherewe specialize in automotive forensics and
just automotive investigations in general.
(06:16):
And aside from that, I focus onfirefighting, and electrical contracting,
and just a few things here and there, butthat's pretty much the gist of my life.
Yeah, you're in good company here.
That's why we started with thatquestion — the folks who listen to
this podcast have nonlinear careers.
The first question is (06:31):
how do you juggle all of that?
I will say it's definitelya busy schedule.
Between my fiance and I, we're alwaysbouncing all around, whether it's U.S.
or Europe, and just having everydayscheduled out is pretty much how
we live our life, which I love, myfiance loves, that's just how we
thrive as a couple and as individuals.
(06:53):
So one of the reasons I wanted tochat with you is, we've worked with
a lot of riders in our program.
And one of the things that Chrisand I noticed right away working
with you is how technical you are.
Some riders are more emotional andoperate based more on feel; some
guys and gals have a more technicalfeel and — ability to describe what's
(07:14):
happening in a way that's less emotional.
And you're just such agood balance of the two.
It makes you fun to work withfor us, but I'd love to hear a
little bit about that for you.
Did you train that emotional,technical, mental balance, or
were you just born that way?
As far as the emotion and technicalitygoes, that was definitely something that I
(07:37):
was taught, something that I learned overa very long period of time from a variety
of different people, whether it's beencoaches, personal friends, family members.
My fiance has taught me alot about just being more...
I don't know if accountable is theright way to say it, but being able
to remove myself from a situation,and try and take out the emotional
(07:58):
side, and focus more on the facts.
This is what's happening, and there'ssomething I can do about it, great.
If there's not, then I needto find a different solution.
So being able to take in all theinformation I can has helped me
grow a lot, not only in my personallife but more in my business life,
with my company, with racing.
As far as being able to dissect somethingthat's happening, whether it's in a
(08:20):
technical platform or whether it'smore of, "Hey, this is what I feel like
I'm on this bike, and man, I'm juststruggling because of X, Y, and Z."
And that's something that I reallystrive to be good at, and I try my
best every time I get on a motorcycleto use that and leverage it.
For me, as a team owner, that's good tohear because it means it can be learned,
(08:41):
which is just really encouraging.
We talked about nonlinear careersand people who are multi-passionate.
It seems like in your work, you getto practice mindfulness; you're not
just reacting to your emotions, butyou're noticing what's happening and
then making more conscious decisionsabout how you handle those inputs.
(09:03):
What do you learn from practicingthat in so many different disciplines?
There are a few different levels as faras how I approach different scenarios,
whether I'm with firefighting or whetherI'm focusing more on racing a motorcycle,
driving a car, anything like that.
I feel like the level of intensityas far as my mind goes varies, and
I'm just trying my best to findthe best path for what I need.
(09:26):
For example, if I'm leading a crew into aburning house my stress level is up here,
but my focus level is through the roof.
So being able to almost hyper-focuson "this is exactly what I need to do,
these are the variables I have, thisis what I can control, this is what I
can't control," and trying to minimizethe stuff I can't control, maximize
(09:47):
the stuff I can, and just find thatbalance of at some point things are
going to happen that I can't controland I have to be able to adapt to it.
It’s a different level of execution, butthe same basic fundamentals, no matter
whether it's firefighting or racing.
I shouldn't assume that everyoneknows what we're talking about.
(10:07):
I just jumped in because we race.
Can you tell our listeners who mightnot be familiar with road racing what
you do when it comes to motorcycles?
When it comes to road racing, justracing a motorcycle in general, my job
as the rider is to, obviously performon the racetrack when it counts.
(10:27):
Winning is awesome, and winning iswhat gets sponsors — that's what
brings back money for everybody.
If I'm not able to win,I'm not doing my job.
So where I try my best to make sure I'mthe best rider possible is with physical
fitness, making sure I'm physicallyable to do the tasks that I need to do;
mental strength, mental stamina; beingable to not only withstand pressure from
(10:49):
my opponents, pressure from sponsors— there's always some sort of pressure.
You don't just show up to a race andjust, "Here you go, do your best."
At some point, you're showing up to do ajob, and that's what you're there to do.
So being able to maximize thatpressure and be able to not only
thrive on it, but excel is somethingthat I'm really trying to get better
at every time I go to a racetrack.
(11:11):
Outside of that, it's justa lot of trying new things.
I think that's something I've learnedover the last year is not getting so
stuck in one way of riding a motorcycle.
That's something I've definitelybeen guilty of doing in the past
and trying to be open-minded asa motorcycle racer should be and
adapt to the environment around meand not just get stuck in one path.
(11:34):
That leads me to curiosityabout goal-setting.
you mentioned you go out there towin races, but you also mentioned
you do a lot of preparation— physical fitness, mental fitness.
Do you have any kind of structuredapproach to goal-setting,
or how do you set goals?
When I'm trying to set goals, it'sreally hard for me to be able to set
(11:55):
a realistic goal until I get intowhatever situation I'm getting into.
For example, this year when I wasracing in the MotoAmerica Super Stock
Championship, and I first hopped onthe BMW that I was racing, I knew
that It would be competitive, but Ididn't know where we're going to land.
I figured that if we're in the top 10,great, and that was my goal — top 10, be
(12:18):
up there, be capable of getting on thepodium, but just see how it played out.
And then as we got through the year,as I actually got to the first race
weekend, I changed that goal as far as,"Okay, now we should be in the top five."
And then after I got on thepodium for the first time, it was,
"Now I should be winning races."
If I'm not on the podium,at least, something's wrong.
So I would like to say it's hard forme to set one goal and not move it.
(12:43):
I feel like I'm trying to constantly setthe bar a little bit higher, not only
to be motivated personally, to continuepushing, continue trying, but more as
a personal fulfillment kind of deal.
Like, I don't want to get tolevel three, for example, and
be okay with myself being there.
I want to always be pushingand pushing for that next step.
(13:06):
Yeah, it's so fascinating because inracing, everyone's goal is to win.
We don't do this unlesswe're trying to win.
It's too risky.
And like, why would any of ussubject ourselves to this kind of
risk if we're not trying to win?
But it is a building process.
Something I'm endlessly curiousabout because I am a rider, but
(13:28):
I'm not a high-performance riderby any stretch of the imagination.
My place is in the garage and in the pit.
What happens in your brain when youare actually in a race scenario?
On track, on the bike.
It's funny you bring that up.
We were actually just talking aboutthis at American Supercamp, where I was
(13:50):
just working the last weekend, and allthe riders that I was with all kind of
came to the same conclusion of the bestraces are the ones you don't remember.
When you're riding the bike you'realmost so focused that everything
else is a blur, and you don't reallyhave a whole lot of thoughts— you're
so focused on the task at hand.
(14:11):
And for me, a good example of that was thefirst race at New Jersey, the last race of
the year, last round of the year, I shouldsay, but the first race of the weekend.
It was one of those raceswhere I started from eighth.
I didn't do myself any favors inqualifying — I qualified really bad, and
I knew I had a lot of work ahead of me.
And as the green flag dropped, Ijust started, counting off laps.
(14:34):
And I was just trying to focuson one thing at a time — just
this corner, the next corner.
And what we were saying earlier, itwas all just a blur, and before I knew
it, I was on the last lap of the race.
It just went by, and it was oneof those moments I look back on
and I'm like, "You know what?
I really want to tryand achieve that again.
I want to keep gettingback to that mental state."
They're just clicking off,and we're making progress.
(14:57):
So that's my goal.
When you describe that, I hear flow.
I hear the psychological state of flow.
It's a pretty extreme form of it,I don't even remember at the end
of the race, or you're so in theflow that the voices aren't talking
to you when you're out there.
(15:18):
It's wild.
Do you notice anything that helpsyou get into that state, or does
it just happens when it happens?
I would say what helps me hyperfocusor getting into that flow state, like
you were saying, usually I find myselfin that situation when I'm extremely
motivated, which obviously I try to alwaysbe motivated to do the best I can do.
(15:41):
But every once in a while, there's thatcircumstance, there's that situation
that comes along of, "Hey, if you winthis race, you can win the championship."
Or, "Hey, if you don't win this race,you are out of a ride next year."
And just like you have thoseexceptional circumstances.
That is usually what reallygets me into that state of mind.
(16:02):
There are definitely times, likebad races, where I look back and
I'm like, "Man, that it was one ofthose races that could have been..."
And for X, Y, and Z reasons, whetherit was myself personally, or whether
it was something involved with themachine I was riding, or the racing
situation or whatever, there'sdefinitely those I think about.
It's something that, I don't know,if haunts me is the right way to
say it — one of those things I thinkabout in bed and you just stare at
(16:24):
the ceiling and you're like, "Man..."
I try and use that as motivation tohelp me get back into that flow state.
That rumination is really common.
There's the healthy analysis andlearning, and then noticing when
it's moving past the healthy analysisand learning, and figuring out
how to change that mental channel.
Do you have any practices for gearingyourself up pre-race for high performance?
(16:51):
One of the things that I started doingback in 2016, more or less was just
trying to go for a morning jog, orjust some kind of activity to get.
My, my heart rate up, get the bloodpressure going a little bit and
just try and get out some of thosenerves, try and get some of the
adrenaline out in a healthy way.
Being able to try and relax a littlebit — not physically, but more mentally
(17:13):
— giving my body a chance to go for a fewminutes helps me stay calm, especially
if I'm about to go into a big raceor something that's really important.
Aside from that, getting a good night'ssleep, if I am able to get to bed early,
have a decent night's sleep, and have adecent breakfast, for me at least, makes
(17:36):
a big difference, so I try and make sure Iset myself up for success whenever I can.
That routine that you put together— there's a lot of science behind what you
just described to set yourself up for highperformance, even down to going for a run.
Any kind of bipedal movementhas impacts on our brains.
And then those of us who ride, peoplethink of us as adrenaline junkies.
(18:00):
And what I find is we'rethe polar opposite.
Like, if, you or I experiencesadrenaline, something is going wrong.
Do you have to wind yourselfback down after a race?
A lot of it is situation-dependent.
if I have a good race and I am able toget in somewhere to that flow state,
(18:21):
I come off the bike and I'm good.
I'm ready to jump right back on the bikeor just go grab dinner with the crew.
The races where I really struggle,whether it's physically, mentally,
whatever it might be, those are theraces I come off the bike and I'm mad.
And I'm not necessarily mad atanybody in particular, but it's more
(18:43):
just I knew that it was one of thoseopportunities I had that I let go.
And that really bothers me.
At the same time, I've learnedthat the more I ruminate on that,
the more I let that marinate,the worse I become — whether it's
just with my personal attitude orit's actually with my performance.
So I try and have that whole fiveminutes of silence, whether it's
(19:04):
on the bike in park, as I'm takingmy gear off, whatever it might be.
That helps me a lot, and I thinkit's something that I've tried to
show that to other riders, especiallyyounger riders as they're coming up.
But at the end of the day, worksfor some doesn't work for others.
And that's what works for me.
I think it's okay to comeoff the bike passionate.
It is part of it.
(19:25):
Doing what you guys do, you wouldn't doit if you weren't passionate about it.
What role has failure played inthe development of your career?
What have you learned from setbacks?
I would say the failures, the setbacks,the missed opportunities, whatever
(19:45):
it might be, are what have drivenme the most to achieve success.
And maybe a better way to say that isto be willing to try to achieve success,
being able to jump through that door, soto say, of an opportunity, and maybe not
really knowing where it's going to lead,but having the motivation to do it anyway.
(20:08):
There's always going to be failures,there's always going to be setbacks.
You can't predict the future,and you can't win every time.
So being able to learn from thosemistakes, learn from those missed
opportunities, and use it forthe betterment of your future is
something I really try and focus on.
It's easier said than done, but it's,again, as far as ruminating, something
(20:28):
that I find myself doing a lot.
I've been really trying to getbetter at not letting it get to me,
and I feel like I've done a prettygood job as I've grown up to not
let it affect me in an adverse way.
But it would get to the point where I'dstart getting so motivated, like, "Man,
I'm going to go for a six-mile run at z.
as I've gotten older and as I'velearned more, I've really tried to
(20:51):
mediate and find that middle ground.
But I'm still working on that.
I went into the sport becauseI love motorcycle racing.
I didn't go into the sport to comeout saying, "Here's what I've learned
from my career in motorcycle racing."
But one of the side effects that Ihave found so valuable is seeing the
persistence In every human being wework with out there, from the riders
(21:15):
to the folks who schlep the tires.
All we do in this sport is try hardenough that we perform at the very limit
of high performance without failure.
And then failure is aninevitable consequence because
we're always riding that line.
And the tolerance for crew is way lowerthan the tolerance for riders, but you
(21:37):
guys job is to go out there and get asclose to that line as humanly possible.
Do you recognize that failure tolerance,or are you more just focused on the flip
side of focusing on getting better to win?
As I've gotten older, I have realizedthat risk mitigation is a huge part of
(21:58):
my decision-making process, whether it'swith firefighting, whether it's with
my company, whether it's with racing.
Especially in racing, being able torecognize that, okay, like you said,
this is the limit, the limit's here.
And how close am I willingto get to that limit?
Is it something where I've crashed thebike ten times this weekend already?
If the limit's here, Ineed to take it easy.
(22:18):
Or, hey, maybe I need every singlepercent, and I'm in a situation
where the limit's here, I need tobe neck and neck, and just flirting
with the limit every time I can.
That's a conscious decision that I usuallytry and make before I actually go out onto
the track while I'm sitting in pit lane,when in the paddock, wherever I might be
staged on the motorcycle is one of thosethings I try and do as far as taking
(22:40):
that breath, finding that Zen moment, andmaking that decision of "This is my job.
This is what I have to do."
And whether I achieve that or not,that's where I try and get better as
an actual rider, as a human being.
But that's always been my goal.
Just thinking about the season that youhad and, knowing your performance in
your races, it's wild to think aboutyou sitting there in the pit before you
(23:04):
head out making the decision, becauseyou had some pretty wild races once
you were on the track this season.
So how do you handle when thingsdon't go to plan in the moment, when
you're in that extreme of a situation?
That's been a learned skill, I would callit a skill as far as being able to have
something go wrong, have something notgo to plan, and being able to move on.
(23:28):
For example, when I was younger, whenI was growing up racing, if I had a
moment in a corner where I might'velost the front tire or I might've
almost crashed on the exit or somethinghappened I wasn't planning for,
and it would really get to my head.
And the whole like next fiveminutes or so, I'd be like trying
to just come down off of that high.
(23:48):
As I've gotten older, as I've workedwith some really cool people, some
really smart people, being able to havea moment like that where it's like, "Oh
my gosh, I almost just crashed," backinto the moment is something that I'm
always trying to get better at doing.
I'm actively trying to get betterand grow in that perspective.
I think the more I try, maybe that'snot a great example of failure like
(24:09):
you're asking, but it's just one ofthose things that's the same approach I
try to take to failure, whether it's onor off track is, "Hey, this happened,
we got to focus over here right now."
Yeah, it sucked and it was a bummer,but this is more, this is the future.
This is what I can actually control.
I can't do anything about the past.
It's so cool because I thinkthat is what inspires me so much.
As a team owner, it's not always fun,but what keeps me engaged is the daily
(24:35):
reminder when we're out there thatif you don't try you never get to P1.
If we're not out there trying, we're nevergoing to get on the top of the box, you're
never going to win the championship.
It sounds like you've worked with somesports psychologists or some folks
who have that kind of specializedexperience, because that recovery after
an incident, it is so cool to hearyou speak about that being learnable.
(25:01):
Our reactions are chemical, like thereis an element of chemistry that you
can't control, but then your behavior,you ultimately can learn how to make
decisions consciously about your behavior,even when your chemistry is firing.
We learn from sports psychology, but alsoI'm sure you learn it in your firefighting
career too, that there are times you haveto consciously manage your chemistry.
(25:23):
It's so wild.
I mean, I know the science of it,and I coach that skill for people
in not death-defying scenarios.
When we have stress in a workplace orwhen we have stress in a other kind
of performance relationship wherelives aren't on the line, then folks
can learn to notice and slow down andtake that breath and get themselves
(25:47):
regulated to get back to performance.
But just thinking about how rapid-firethe kind of life-and-death scenarios
that you work in is amazing.
Whether it's at the racetrack, orwhether it's with my crew, whether
it's with my station, I think whenyou get to a high level of anything,
whether it's a sport, whether it'sin a business, whether it's swimming
(26:08):
— something that is totally unrelatedto anything necessarily high risk — it
takes that same level of dedicationand that same level of acceptance.
As far as I'm trying to be number one,I'm trying to be the best of the best
and to do that takes X, Y, and Z andmaking that conscious decision of, "Okay,
whatever I have to do to get that X,Y, and Z I'm going to do ."That, to me,
(26:31):
is a mental switch that anybody can do.
Granted some people that justare gifted and have ungodly
amounts of natural talent.
That's awesome.
Might be easier for them than thenext guy or the next gal or whoever.
But being able to make that choice andsaying, "I'm going to do it anyway," is
something that I always try and preach.
And it's something thatI use myself in racing.
(26:53):
Some of our listeners probably arenever going to sit on a motorcycle,
but what you're talking about canbe applied to whatever performance
endeavor people want to choose totake on and not be afraid to fail at,
because they want to try it or they'remotivated to see if they can get better.
Do you have any advice that you'dgive to other people who are looking
(27:17):
to cultivate that ability to betechnical in emotional environments
or when performance really matters?
I think the best piece of advice thatI have ever gotten personally, and
it's something that I try and teachto people that I work with, is going
fast on a motorcycle or doing wellin business or doing well at school,
(27:38):
especially that was a big one for me whenI was growing up, was to be the best.
You don't have to do anything special.
You're not chasing a magic bullet.
You're not making a specialbreakfast, or a special dinner,
or wearing a special sock.
There's no like secret sauce.
It's just perfect executionof fundamentals under stress.
And the more perfect the execution,the better the outcome will be.
(28:00):
So being able to keep that mindsetand take it to everything that I do,
whether it's racing, firefighting,electrical, whatever it might be,
just knowing that, at the end of theday, if I stick to the basics and
I get really fricking good at them,you're going to be set up for success.
That's so cool.
Jayson.
Is there anything I didn't ask you that Ishould have or that you'd like to share?
(28:22):
Oh, that's a good question.
The only thing that I would add onwould be in firefighting, you never
really know what you're going to find.
Whether you're walking into a burningbuilding, whether you're approaching
a crashed car, whether you're goingto a burning forest fire, whatever
it might be, you never really know.
And you try your best to trainand prepare and just have that
mental strength to not falter.
(28:45):
And sometimes it's easy.
Sometimes it's really hard.
And what makes a good firefighter, whatmakes a good leader, I guess is the
best way to say is being able to remaincalm in those stressful situations.
And that's something that I try and taketo racing, especially, and I've learned
so much in the last five years of me beingin the fire department that I've brought
over to different aspects of my life.
As far as simple things like,if you're going to talk on the
(29:07):
radio, you got to be smooth.
You got to be calm.
Like you can't have somebodyon the radio hyping everybody
else up and getting crazy.
So doing things like that, I bring thatto the racing department as far as, if
I get off the bike and I'm screamingand yelling that this sucks, this guy
sucks, da, da, da, da, that helps nobody.
So being able to remove the emotionalside of things and there might
(29:30):
be so much stuff going on in yourhead, but you got to lock into the
moment of what you are there to do.
That's something that, I'mtrying to get better at, I'm
always learning more and more.
And that's again, something that Itry and teach others, whether they're
kiddos, whether they're adults,whoever, I think it's a really valuable
skill that I didn't learn until Iwas really in the fire department.
(29:52):
So I'm trying to push thatout to more people as well.
When I listen to you talk about that,I think a lot of the folks who come
up in racing come up as wonderkins.
It's like really talented, supernatural.
Your natural talent or your highpotential is what gets you your early
rides and gets you into the programsand helps you develop your career.
(30:13):
But that isn't necessarilyhow you learn to work really
effectively with other people.
And As much as racing motorcycles comesdown to you on the bike, on the track,
during the race, it is a team sport andit does matter how people work together.
So I think that you've had that experiencein firefighting has developed a set
(30:35):
of skills that not everybody who'sout there has, but everybody could.
Everybody could find some wayto develop that set of skills.
Where can people find you if they want tohear more about any of the various work
that you do or if they want to connect?
Yeah, social media would probablybe the best way to get ahold
of me, whether it's Instagram,Jayson36, or eBay, or just Facebook.
(30:58):
My website tells you more about myactual company, code3consultations.com.
And aside from that, I'm always hangingout with Sara and Chris at the racetrack.
So just come over and say, "what's up."
Awesome.
Jayson, I am so grateful thatyou were able to make time to
join me for this conversation.
I hope I see you next week.
(31:18):
Thank you so much, Jay.
It's been great to seeyou and I'll see you soon.
Appreciate it.
Alright friends, that's it for this week.
Don't forget, check out theshow notes if you want to snap
up one of those opportunitiesto connect with me one on one.
You'll find links for how toconnect with Jay if you're
interested in the show notes.
If you're a business owner or youmanage a marketing budget and you'd
(31:39):
like to hear more about sponsorship inthe surprisingly economical to sponsor
professional sport of motorcycle roadracing, I'd love to hear from you.
In that part of my life, youcan reach me at sara@cwmoto.com.
com to learn more about workingwith our team in the professional
motorcycle paddock here in the States.
(32:00):
If you're interested in sponsoring arider, Jay is one of the ones I can
personally recommend, so you'll find hisinformation in the show notes as well.
All right, friends, That's it for today.
Stay in the loop with everythinggoing on around here by
visiting findrc.co/newsletterand joining my mailing list.
(32:21):
.Got questions?
My email addresses are too hard tospell, so visit findrc.co/contact
and shoot me a note that way.
You'll also find me at@saralobkovich on most of your
favorite social media platforms.
For today's show notes,visit findrc.co/thinkydoers.
(32:42):
If there's someone you'd like featuredon this podcast, drop me a note.
And if other Thinkydoers who'd benefitfrom this episode, please share.
Your referrals, your word of mouth,and your reviews are much appreciated.
I'm looking forward to the questionsthis episode sparks for you, and I
look forward to seeing you next time.
Welcome to the Thinkydoers podcast.
Thinkydoers are those of us drawn todeep work, where thinking is working.
But we don't stop there.
We're compelled to move the work frominsight to idea, through the messy
middle, to find courage and confidenceto put our thoughts into action.
I'm your host, Sara Lobkovich.
(00:24):
I'm a strategy coach, a huge goal-settingand attainment nerd, and board-certified
health and wellness coach, working atthe overlap of work-life well-being.
I'm also a Thinkydoer.
I'm here to help others find moresatisfaction, less frustration, less
friction, and more flow in our work.
(00:47):
My mission is to help changemakers likeyou transform our workplaces and world.
So let's get started.
Hello, and welcome to today'sepisode of Thinkydoers.
For some of you listening today,this week might be business as usual.
We've got a global listenership, andnot everyone is as affected by the U.S.
(01:09):
Presidential election as some of us are.
Some of you might becelebrating the result.
For many of us, the shifts in theAmerican political landscape mark a
significant change for the business worldthat we're going to be operating in.
You might be reeling with fear oruncertainty about the implications for
(01:31):
your life and work or the uncertaintyof the future moving forward.
I also know if you're listeningto this, you are one of the people
who digs in and makes change happenfrom wherever you sit in, whatever
environment you find yourself in.
Your work of building bettersystems, more equitable workplaces,
and more meaningful and fulfillingcareers matter now more than ever.
(01:54):
I see you and you are not alone.
In times like this, my instinct isto shift from trying to reach as
many people as possible to making myworld a little smaller and connecting
more closely in more one-on-ones.
So over the next few weeks, I'm goingto set aside some time to connect
one-on-one with leaders and strategicoperators like you who might be developing
(02:17):
resilient strategies and contingencyplans for your team or organization, given
disruption in your operating environment.
You might be seeking ways to maintainmomentum on important initiatives
despite fewer resources to work with.
You might have to make quick pivotsin your strategic plans or goals,
and you might just need a little bitof support as we wrap our collective
(02:40):
heads around the election outcome.
If anything I've said speaks to you,I would really love to connect with
anyone that this invitation inspiresto reach out, to hear more about
what you're facing, and to developan even greater empathy for the
environment that the people listeningto this podcast anticipate operating
in in the months and years to come.
I know what headwinds and tailwindsmy business is navigating, but
(03:03):
I'm not a focus group of one.
And for me to do what I do insupport of you, I need to hear
what's going on in your world.
This is not a salespitch or sales meeting.
It is truly just a time to connect.
So if you would like to have aone-on-one conversation with me to
connect, commune, and share a littlebit of what you're wrestling with,
(03:23):
check the show notes for this episode.
During November of 2024, there willbe a link there that you can use
to schedule a 30-minute one-on-onewith me until they're full.
And if the appointment slots fill up,I'll update the show notes and add
another way to connect for some support.
Remember, your ability to thinkdifferently, to see systems clearly
(03:45):
enough, to figure out how they canbe changed and improved, and to
envision better ways of workingtogether is a much needed superpower.
Your strategic mindset is apowerful tool for positive change,
and we are stronger together.
Wishing you clarity and courage.
Let's get into today's episode.
(04:06):
This is the second episode in arow that sits at the intersection
of my two professional lives — theone in goal-setting, strategy, and
high performance, and the other inprofessional motorcycle road racing.
So today we're going to take a deepdive into the mind of professional
motorcycle road racer and multi-passionateprofessional Jayson Uribe.
(04:29):
Beyond Jayson's successfulinternational and U.S.
national racing career, Jaysonbalances roles as a firefighter,
business owner, electrical contractor,and fiancé to the amazing Amber.
I knew this was going to bea fun conversation with Jay.
We work together in the sport,and he's a really talented, really
(04:49):
hardworking rider who, frankly,I just really enjoy working with.
What makes this conversation sointeresting is hearing Jayson talk through
his experience of the balance betweentechnical precision and the skills he's
learned around emotional awareness andregulation so that he can perform at
(05:10):
his best even under extreme stress.
From starting his morning withroutines that are meant to set him
up for success, to his approach tofailure and risk management, Jayson
shares practical wisdom that appliesfar beyond the racetrack, offering
valuable insights for anyone looking toimprove their performance, while also
(05:32):
maintaining your emotional balance.
Now, let's get started.
I am so excited to haveJayson Uribe with us today.
Jayson is a rider that we met last year.
He had an incredible season inMotoAmerica in the national series,
and he agreed to come on the show andtalk with me about how his brain works.
(05:55):
So that's what we're going to do today.
Jayson, I would love for youto just introduce yourself.
Tell us who you are and what you do.
Hello, my name is Jayson Uribe.
I race motorcycles professionally, outsideof the racing industry, I own my own
company, Code Three Consultations, wherewe specialize in automotive forensics and
just automotive investigations in general.
(06:16):
And aside from that, I focus onfirefighting, and electrical contracting,
and just a few things here and there, butthat's pretty much the gist of my life.
Yeah, you're in good company here.
That's why we started with thatquestion — the folks who listen to
this podcast have nonlinear careers.
The first question is (06:31):
how do you juggle all of that?
I will say it's definitelya busy schedule.
Between my fiance and I, we're alwaysbouncing all around, whether it's U.S.
or Europe, and just having everydayscheduled out is pretty much how
we live our life, which I love, myfiance loves, that's just how we
thrive as a couple and as individuals.
(06:53):
So one of the reasons I wanted tochat with you is, we've worked with
a lot of riders in our program.
And one of the things that Chrisand I noticed right away working
with you is how technical you are.
Some riders are more emotional andoperate based more on feel; some
guys and gals have a more technicalfeel and — ability to describe what's
(07:14):
happening in a way that's less emotional.
And you're just such agood balance of the two.
It makes you fun to work withfor us, but I'd love to hear a
little bit about that for you.
Did you train that emotional,technical, mental balance, or
were you just born that way?
As far as the emotion and technicalitygoes, that was definitely something that I
(07:37):
was taught, something that I learned overa very long period of time from a variety
of different people, whether it's beencoaches, personal friends, family members.
My fiance has taught me alot about just being more...
I don't know if accountable is theright way to say it, but being able
to remove myself from a situation,and try and take out the emotional
(07:58):
side, and focus more on the facts.
This is what's happening, and there'ssomething I can do about it, great.
If there's not, then I needto find a different solution.
So being able to take in all theinformation I can has helped me
grow a lot, not only in my personallife but more in my business life,
with my company, with racing.
As far as being able to dissect somethingthat's happening, whether it's in a
(08:20):
technical platform or whether it'smore of, "Hey, this is what I feel like
I'm on this bike, and man, I'm juststruggling because of X, Y, and Z."
And that's something that I reallystrive to be good at, and I try my
best every time I get on a motorcycleto use that and leverage it.
For me, as a team owner, that's good tohear because it means it can be learned,
(08:41):
which is just really encouraging.
We talked about nonlinear careersand people who are multi-passionate.
It seems like in your work, you getto practice mindfulness; you're not
just reacting to your emotions, butyou're noticing what's happening and
then making more conscious decisionsabout how you handle those inputs.
(09:03):
What do you learn from practicingthat in so many different disciplines?
There are a few different levels as faras how I approach different scenarios,
whether I'm with firefighting or whetherI'm focusing more on racing a motorcycle,
driving a car, anything like that.
I feel like the level of intensityas far as my mind goes varies, and
I'm just trying my best to findthe best path for what I need.
(09:26):
For example, if I'm leading a crew into aburning house my stress level is up here,
but my focus level is through the roof.
So being able to almost hyper-focuson "this is exactly what I need to do,
these are the variables I have, thisis what I can control, this is what I
can't control," and trying to minimizethe stuff I can't control, maximize
(09:47):
the stuff I can, and just find thatbalance of at some point things are
going to happen that I can't controland I have to be able to adapt to it.
It’s a different level of execution, butthe same basic fundamentals, no matter
whether it's firefighting or racing.
I shouldn't assume that everyoneknows what we're talking about.
(10:07):
I just jumped in because we race.
Can you tell our listeners who mightnot be familiar with road racing what
you do when it comes to motorcycles?
When it comes to road racing, justracing a motorcycle in general, my job
as the rider is to, obviously performon the racetrack when it counts.
(10:27):
Winning is awesome, and winning iswhat gets sponsors — that's what
brings back money for everybody.
If I'm not able to win,I'm not doing my job.
So where I try my best to make sure I'mthe best rider possible is with physical
fitness, making sure I'm physicallyable to do the tasks that I need to do;
mental strength, mental stamina; beingable to not only withstand pressure from
(10:49):
my opponents, pressure from sponsors— there's always some sort of pressure.
You don't just show up to a race andjust, "Here you go, do your best."
At some point, you're showing up to do ajob, and that's what you're there to do.
So being able to maximize thatpressure and be able to not only
thrive on it, but excel is somethingthat I'm really trying to get better
at every time I go to a racetrack.
(11:11):
Outside of that, it's justa lot of trying new things.
I think that's something I've learnedover the last year is not getting so
stuck in one way of riding a motorcycle.
That's something I've definitelybeen guilty of doing in the past
and trying to be open-minded asa motorcycle racer should be and
adapt to the environment around meand not just get stuck in one path.
(11:34):
That leads me to curiosityabout goal-setting.
you mentioned you go out there towin races, but you also mentioned
you do a lot of preparation— physical fitness, mental fitness.
Do you have any kind of structuredapproach to goal-setting,
or how do you set goals?
When I'm trying to set goals, it'sreally hard for me to be able to set
(11:55):
a realistic goal until I get intowhatever situation I'm getting into.
For example, this year when I wasracing in the MotoAmerica Super Stock
Championship, and I first hopped onthe BMW that I was racing, I knew
that It would be competitive, but Ididn't know where we're going to land.
I figured that if we're in the top 10,great, and that was my goal — top 10, be
(12:18):
up there, be capable of getting on thepodium, but just see how it played out.
And then as we got through the year,as I actually got to the first race
weekend, I changed that goal as far as,"Okay, now we should be in the top five."
And then after I got on thepodium for the first time, it was,
"Now I should be winning races."
If I'm not on the podium,at least, something's wrong.
So I would like to say it's hard forme to set one goal and not move it.
(12:43):
I feel like I'm trying to constantly setthe bar a little bit higher, not only
to be motivated personally, to continuepushing, continue trying, but more as
a personal fulfillment kind of deal.
Like, I don't want to get tolevel three, for example, and
be okay with myself being there.
I want to always be pushingand pushing for that next step.
(13:06):
Yeah, it's so fascinating because inracing, everyone's goal is to win.
We don't do this unlesswe're trying to win.
It's too risky.
And like, why would any of ussubject ourselves to this kind of
risk if we're not trying to win?
But it is a building process.
Something I'm endlessly curiousabout because I am a rider, but
(13:28):
I'm not a high-performance riderby any stretch of the imagination.
My place is in the garage and in the pit.
What happens in your brain when youare actually in a race scenario?
On track, on the bike.
It's funny you bring that up.
We were actually just talking aboutthis at American Supercamp, where I was
(13:50):
just working the last weekend, and allthe riders that I was with all kind of
came to the same conclusion of the bestraces are the ones you don't remember.
When you're riding the bike you'realmost so focused that everything
else is a blur, and you don't reallyhave a whole lot of thoughts— you're
so focused on the task at hand.
(14:11):
And for me, a good example of that was thefirst race at New Jersey, the last race of
the year, last round of the year, I shouldsay, but the first race of the weekend.
It was one of those raceswhere I started from eighth.
I didn't do myself any favors inqualifying — I qualified really bad, and
I knew I had a lot of work ahead of me.
And as the green flag dropped, Ijust started, counting off laps.
(14:34):
And I was just trying to focuson one thing at a time — just
this corner, the next corner.
And what we were saying earlier, itwas all just a blur, and before I knew
it, I was on the last lap of the race.
It just went by, and it was oneof those moments I look back on
and I'm like, "You know what?
I really want to tryand achieve that again.
I want to keep gettingback to that mental state."
They're just clicking off,and we're making progress.
(14:57):
So that's my goal.
When you describe that, I hear flow.
I hear the psychological state of flow.
It's a pretty extreme form of it,I don't even remember at the end
of the race, or you're so in theflow that the voices aren't talking
to you when you're out there.
(15:18):
It's wild.
Do you notice anything that helpsyou get into that state, or does
it just happens when it happens?
I would say what helps me hyperfocusor getting into that flow state, like
you were saying, usually I find myselfin that situation when I'm extremely
motivated, which obviously I try to alwaysbe motivated to do the best I can do.
(15:41):
But every once in a while, there's thatcircumstance, there's that situation
that comes along of, "Hey, if you winthis race, you can win the championship."
Or, "Hey, if you don't win this race,you are out of a ride next year."
And just like you have thoseexceptional circumstances.
That is usually what reallygets me into that state of mind.
(16:02):
There are definitely times, likebad races, where I look back and
I'm like, "Man, that it was one ofthose races that could have been..."
And for X, Y, and Z reasons, whetherit was myself personally, or whether
it was something involved with themachine I was riding, or the racing
situation or whatever, there'sdefinitely those I think about.
It's something that, I don't know,if haunts me is the right way to
say it — one of those things I thinkabout in bed and you just stare at
(16:24):
the ceiling and you're like, "Man..."
I try and use that as motivation tohelp me get back into that flow state.
That rumination is really common.
There's the healthy analysis andlearning, and then noticing when
it's moving past the healthy analysisand learning, and figuring out
how to change that mental channel.
Do you have any practices for gearingyourself up pre-race for high performance?
(16:51):
One of the things that I started doingback in 2016, more or less was just
trying to go for a morning jog, orjust some kind of activity to get.
My, my heart rate up, get the bloodpressure going a little bit and
just try and get out some of thosenerves, try and get some of the
adrenaline out in a healthy way.
Being able to try and relax a littlebit — not physically, but more mentally
(17:13):
— giving my body a chance to go for a fewminutes helps me stay calm, especially
if I'm about to go into a big raceor something that's really important.
Aside from that, getting a good night'ssleep, if I am able to get to bed early,
have a decent night's sleep, and have adecent breakfast, for me at least, makes
(17:36):
a big difference, so I try and make sure Iset myself up for success whenever I can.
That routine that you put together— there's a lot of science behind what you
just described to set yourself up for highperformance, even down to going for a run.
Any kind of bipedal movementhas impacts on our brains.
And then those of us who ride, peoplethink of us as adrenaline junkies.
(18:00):
And what I find is we'rethe polar opposite.
Like, if, you or I experiencesadrenaline, something is going wrong.
Do you have to wind yourselfback down after a race?
A lot of it is situation-dependent.
if I have a good race and I am able toget in somewhere to that flow state,
(18:21):
I come off the bike and I'm good.
I'm ready to jump right back on the bikeor just go grab dinner with the crew.
The races where I really struggle,whether it's physically, mentally,
whatever it might be, those are theraces I come off the bike and I'm mad.
And I'm not necessarily mad atanybody in particular, but it's more
(18:43):
just I knew that it was one of thoseopportunities I had that I let go.
And that really bothers me.
At the same time, I've learnedthat the more I ruminate on that,
the more I let that marinate,the worse I become — whether it's
just with my personal attitude orit's actually with my performance.
So I try and have that whole fiveminutes of silence, whether it's
(19:04):
on the bike in park, as I'm takingmy gear off, whatever it might be.
That helps me a lot, and I thinkit's something that I've tried to
show that to other riders, especiallyyounger riders as they're coming up.
But at the end of the day, worksfor some doesn't work for others.
And that's what works for me.
I think it's okay to comeoff the bike passionate.
It is part of it.
(19:25):
Doing what you guys do, you wouldn't doit if you weren't passionate about it.
What role has failure played inthe development of your career?
What have you learned from setbacks?
I would say the failures, the setbacks,the missed opportunities, whatever
(19:45):
it might be, are what have drivenme the most to achieve success.
And maybe a better way to say that isto be willing to try to achieve success,
being able to jump through that door, soto say, of an opportunity, and maybe not
really knowing where it's going to lead,but having the motivation to do it anyway.
(20:08):
There's always going to be failures,there's always going to be setbacks.
You can't predict the future,and you can't win every time.
So being able to learn from thosemistakes, learn from those missed
opportunities, and use it forthe betterment of your future is
something I really try and focus on.
It's easier said than done, but it's,again, as far as ruminating, something
(20:28):
that I find myself doing a lot.
I've been really trying to getbetter at not letting it get to me,
and I feel like I've done a prettygood job as I've grown up to not
let it affect me in an adverse way.
But it would get to the point where I'dstart getting so motivated, like, "Man,
I'm going to go for a six-mile run at z.
as I've gotten older and as I'velearned more, I've really tried to
(20:51):
mediate and find that middle ground.
But I'm still working on that.
I went into the sport becauseI love motorcycle racing.
I didn't go into the sport to comeout saying, "Here's what I've learned
from my career in motorcycle racing."
But one of the side effects that Ihave found so valuable is seeing the
persistence In every human being wework with out there, from the riders
(21:15):
to the folks who schlep the tires.
All we do in this sport is try hardenough that we perform at the very limit
of high performance without failure.
And then failure is aninevitable consequence because
we're always riding that line.
And the tolerance for crew is way lowerthan the tolerance for riders, but you
(21:37):
guys job is to go out there and get asclose to that line as humanly possible.
Do you recognize that failure tolerance,or are you more just focused on the flip
side of focusing on getting better to win?
As I've gotten older, I have realizedthat risk mitigation is a huge part of
(21:58):
my decision-making process, whether it'swith firefighting, whether it's with
my company, whether it's with racing.
Especially in racing, being able torecognize that, okay, like you said,
this is the limit, the limit's here.
And how close am I willingto get to that limit?
Is it something where I've crashed thebike ten times this weekend already?
If the limit's here, Ineed to take it easy.
(22:18):
Or, hey, maybe I need every singlepercent, and I'm in a situation
where the limit's here, I need tobe neck and neck, and just flirting
with the limit every time I can.
That's a conscious decision that I usuallytry and make before I actually go out onto
the track while I'm sitting in pit lane,when in the paddock, wherever I might be
staged on the motorcycle is one of thosethings I try and do as far as taking
(22:40):
that breath, finding that Zen moment, andmaking that decision of "This is my job.
This is what I have to do."
And whether I achieve that or not,that's where I try and get better as
an actual rider, as a human being.
But that's always been my goal.
Just thinking about the season that youhad and, knowing your performance in
your races, it's wild to think aboutyou sitting there in the pit before you
(23:04):
head out making the decision, becauseyou had some pretty wild races once
you were on the track this season.
So how do you handle when thingsdon't go to plan in the moment, when
you're in that extreme of a situation?
That's been a learned skill, I would callit a skill as far as being able to have
something go wrong, have something notgo to plan, and being able to move on.
(23:28):
For example, when I was younger, whenI was growing up racing, if I had a
moment in a corner where I might'velost the front tire or I might've
almost crashed on the exit or somethinghappened I wasn't planning for,
and it would really get to my head.
And the whole like next fiveminutes or so, I'd be like trying
to just come down off of that high.
(23:48):
As I've gotten older, as I've workedwith some really cool people, some
really smart people, being able to havea moment like that where it's like, "Oh
my gosh, I almost just crashed," backinto the moment is something that I'm
always trying to get better at doing.
I'm actively trying to get betterand grow in that perspective.
I think the more I try, maybe that'snot a great example of failure like
(24:09):
you're asking, but it's just one ofthose things that's the same approach I
try to take to failure, whether it's onor off track is, "Hey, this happened,
we got to focus over here right now."
Yeah, it sucked and it was a bummer,but this is more, this is the future.
This is what I can actually control.
I can't do anything about the past.
It's so cool because I thinkthat is what inspires me so much.
As a team owner, it's not always fun,but what keeps me engaged is the daily
(24:35):
reminder when we're out there thatif you don't try you never get to P1.
If we're not out there trying, we're nevergoing to get on the top of the box, you're
never going to win the championship.
It sounds like you've worked with somesports psychologists or some folks
who have that kind of specializedexperience, because that recovery after
an incident, it is so cool to hearyou speak about that being learnable.
(25:01):
Our reactions are chemical, like thereis an element of chemistry that you
can't control, but then your behavior,you ultimately can learn how to make
decisions consciously about your behavior,even when your chemistry is firing.
We learn from sports psychology, but alsoI'm sure you learn it in your firefighting
career too, that there are times you haveto consciously manage your chemistry.
(25:23):
It's so wild.
I mean, I know the science of it,and I coach that skill for people
in not death-defying scenarios.
When we have stress in a workplace orwhen we have stress in a other kind
of performance relationship wherelives aren't on the line, then folks
can learn to notice and slow down andtake that breath and get themselves
(25:47):
regulated to get back to performance.
But just thinking about how rapid-firethe kind of life-and-death scenarios
that you work in is amazing.
Whether it's at the racetrack, orwhether it's with my crew, whether
it's with my station, I think whenyou get to a high level of anything,
whether it's a sport, whether it'sin a business, whether it's swimming
(26:08):
— something that is totally unrelatedto anything necessarily high risk — it
takes that same level of dedicationand that same level of acceptance.
As far as I'm trying to be number one,I'm trying to be the best of the best
and to do that takes X, Y, and Z andmaking that conscious decision of, "Okay,
whatever I have to do to get that X,Y, and Z I'm going to do ."That, to me,
(26:31):
is a mental switch that anybody can do.
Granted some people that justare gifted and have ungodly
amounts of natural talent.
That's awesome.
Might be easier for them than thenext guy or the next gal or whoever.
But being able to make that choice andsaying, "I'm going to do it anyway," is
something that I always try and preach.
And it's something thatI use myself in racing.
(26:53):
Some of our listeners probably arenever going to sit on a motorcycle,
but what you're talking about canbe applied to whatever performance
endeavor people want to choose totake on and not be afraid to fail at,
because they want to try it or they'remotivated to see if they can get better.
Do you have any advice that you'dgive to other people who are looking
(27:17):
to cultivate that ability to betechnical in emotional environments
or when performance really matters?
I think the best piece of advice thatI have ever gotten personally, and
it's something that I try and teachto people that I work with, is going
fast on a motorcycle or doing wellin business or doing well at school,
(27:38):
especially that was a big one for me whenI was growing up, was to be the best.
You don't have to do anything special.
You're not chasing a magic bullet.
You're not making a specialbreakfast, or a special dinner,
or wearing a special sock.
There's no like secret sauce.
It's just perfect executionof fundamentals under stress.
And the more perfect the execution,the better the outcome will be.
(28:00):
So being able to keep that mindsetand take it to everything that I do,
whether it's racing, firefighting,electrical, whatever it might be,
just knowing that, at the end of theday, if I stick to the basics and
I get really fricking good at them,you're going to be set up for success.
That's so cool.
Jayson.
Is there anything I didn't ask you that Ishould have or that you'd like to share?
(28:22):
Oh, that's a good question.
The only thing that I would add onwould be in firefighting, you never
really know what you're going to find.
Whether you're walking into a burningbuilding, whether you're approaching
a crashed car, whether you're goingto a burning forest fire, whatever
it might be, you never really know.
And you try your best to trainand prepare and just have that
mental strength to not falter.
(28:45):
And sometimes it's easy.
Sometimes it's really hard.
And what makes a good firefighter, whatmakes a good leader, I guess is the
best way to say is being able to remaincalm in those stressful situations.
And that's something that I try and taketo racing, especially, and I've learned
so much in the last five years of me beingin the fire department that I've brought
over to different aspects of my life.
As far as simple things like,if you're going to talk on the
(29:07):
radio, you got to be smooth.
You got to be calm.
Like you can't have somebodyon the radio hyping everybody
else up and getting crazy.
So doing things like that, I bring thatto the racing department as far as, if
I get off the bike and I'm screamingand yelling that this sucks, this guy
sucks, da, da, da, da, that helps nobody.
So being able to remove the emotionalside of things and there might
(29:30):
be so much stuff going on in yourhead, but you got to lock into the
moment of what you are there to do.
That's something that, I'mtrying to get better at, I'm
always learning more and more.
And that's again, something that Itry and teach others, whether they're
kiddos, whether they're adults,whoever, I think it's a really valuable
skill that I didn't learn until Iwas really in the fire department.
(29:52):
So I'm trying to push thatout to more people as well.
When I listen to you talk about that,I think a lot of the folks who come
up in racing come up as wonderkins.
It's like really talented, supernatural.
Your natural talent or your highpotential is what gets you your early
rides and gets you into the programsand helps you develop your career.
(30:13):
But that isn't necessarilyhow you learn to work really
effectively with other people.
And As much as racing motorcycles comesdown to you on the bike, on the track,
during the race, it is a team sport andit does matter how people work together.
So I think that you've had that experiencein firefighting has developed a set
(30:35):
of skills that not everybody who'sout there has, but everybody could.
Everybody could find some wayto develop that set of skills.
Where can people find you if they want tohear more about any of the various work
that you do or if they want to connect?
Yeah, social media would probablybe the best way to get ahold
of me, whether it's Instagram,Jayson36, or eBay, or just Facebook.
(30:58):
My website tells you more about myactual company, code3consultations.com.
And aside from that, I'm always hangingout with Sara and Chris at the racetrack.
So just come over and say, "what's up."
Awesome.
Jayson, I am so grateful thatyou were able to make time to
join me for this conversation.
I hope I see you next week.
(31:18):
Thank you so much, Jay.
It's been great to seeyou and I'll see you soon.
Appreciate it.
Alright friends, that's it for this week.
Don't forget, check out theshow notes if you want to snap
up one of those opportunitiesto connect with me one on one.
You'll find links for how toconnect with Jay if you're
interested in the show notes.
If you're a business owner or youmanage a marketing budget and you'd
(31:39):
like to hear more about sponsorship inthe surprisingly economical to sponsor
professional sport of motorcycle roadracing, I'd love to hear from you.
In that part of my life, youcan reach me at sara@cwmoto.com.
com to learn more about workingwith our team in the professional
motorcycle paddock here in the States.
(32:00):
If you're interested in sponsoring arider, Jay is one of the ones I can
personally recommend, so you'll find hisinformation in the show notes as well.
All right, friends, That's it for today.
Stay in the loop with everythinggoing on around here by
visiting findrc.co/newsletterand joining my mailing list.
(32:21):
.Got questions?
My email addresses are too hard tospell, so visit findrc.co/contact
and shoot me a note that way.
You'll also find me at@saralobkovich on most of your
favorite social media platforms.
For today's show notes,visit findrc.co/thinkydoers.
(32:42):
If there's someone you'd like featuredon this podcast, drop me a note.
And if other Thinkydoers who'd benefitfrom this episode, please share.
Your referrals, your word of mouth,and your reviews are much appreciated.
I'm looking forward to the questionsthis episode sparks for you, and I
look forward to seeing you next time.
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