This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the marketing space, talk about the latest content, media and marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of marketing headlines and rants from Joe and Robert on what's going on in the marketing industry. This Old Marketing is the longest running weekly news podcast on the planet. Always useful, entertaining and pretty much 60 minutes long.
Episodes
Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relying on organic reach.
Will Gemini end organic discovery as we know it?
In this special Thanksgiving edition of This Old Marketing, Joe and Robert dive into the future of AI and what it really means for marketers, creators, and anyone trying to build an audience in the next few years. The boys explore how long traditional marketing roles will remain intact and why we may be much closer to a tipping point than most people want to bel...
The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern back more than a decade…from election misinformation to repeated scandals. The question emerges: Is Meta the least ethical major player in the industry today?
This conversation na...
This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape.
First, the guys break down the debut of Xania Monet, the first AI-powered artist to land on a Billboard chart. Is this the start of a new music era...or the beginning of the end for human creativity?
It's another wild week in the world of marketing, media, and tech.
First up: Amazon announced yet another round of layoffs, and Joe and Robert dive into the growing trend among the Magnificent 10 companies. Are these just normal business cycles? The result of AI-driven productivity? Or si...
This week's episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities.
1. OpenAI's ChatGPT Atlas: A Google Killer?
OpenAI's latest product, ChatGPT Atlas, has some wondering if this is a direct strik...
In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a "rating system" for content. Is this meaningful progress or just more political theater?
The guys also cover how Read more
After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird.
OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, a...
It's here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they're joined by some surprise guests and special videos from friends of the show.
H...
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift.
-
The creator takeover: Ad Age: Why creators, not studios,...
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok "staying or going" drama. Get all the latest on the changes, although it might be a big nothing burger.
Link to more: U.S.-China Deal to Avert TikTok Ban May be Close, Trump Official Says - The New York Times
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town?
Here's why Reddit marketing could be your next big business move
OpenAI wants to make a full-length ani...
The marketing news of the week:
A federal judge has ordered a shakeup of Google's search engine. Some call it a slap on the wrist, but it's clear even the courts see Google's dominance slipping. With AI search and new competitors on the rise, will Google's empire burn down?
-- Judge orders search shakeup in Google monopoly cas...
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):
-
The future of human content vs. AI content and why this tension may define the next decade.
Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike.
The Big Stories:
- ...
Big news in the tech and marketing world this week.
AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a way out of its ongoing antitrust mess?
Meanwhile, OpenAI is scrambling to turn lemons into lemonade after the botched ChatGPT-5 launch. Did they completely miss the mark with their audience, or has their techn...
The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).
In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future?
Read more
This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today's episode is something a little different.
In 1937, Napoleon Hill wrote Think and Grow Rich. His ideas about belief, desire, and persistence changed lives—Joe's included.
Joe's new book, Burn the Playbook, is his answer to what Think and Grow Rich would look like today. It...
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy:
Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don't misinterpret (or mangle) what we mean?
Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final s...
Get ready for this special episode that you needed to hear years ago.
Let me say this plainly: Working for someone else is the riskiest thing you can do right now.
For decades, we believed that a "good job" was the ultimate security.
A steady paycheck.
Healthcare.
Maybe a 401(k) with a match.
But that model is falling apart in real time.
Popular Podcasts
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.