This Old Marketing
Joe Pulizzi and Robert Rose, two of the most well-known experts in the marketing space, talk about the latest content, media and marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of marketing headlines and rants from Joe and Robert on what's going on in the marketing industry. Always useful, entertaining and pretty much 60 minutes long.
Episodes
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?
META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?
And does Spotify use podcasts for loyalty first?
Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.
Rants and rave...
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?
Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?
And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?
Rants and raves include VidCon Baltimore and StickerMule.
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Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Tru...
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?
And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?
Rants and raves include mxmtoon and research from Meta and Kantar.
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This week's links:
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?
Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.
And...have we learned anything from moving text to video online?
Hits and misses include the Verizon logo and the Toys...
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.
Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.
Hits and misses include Oscar Mayer and American Express.
Rants and raves include indie print and the Cannes Lions award winners.
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This week's links:
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?
Plus, Adobe and Meta have big terms and conditions issues this week.
Hits and misses include OpenAI, Google and Nathan's hot dogs.
Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content mark...
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.
Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?
Hits include Four Seasons and 10 Cent Beer night.
Rants and raves include signals from Marcus Sheridan and Suits.
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This week's ...
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?
AI scams are hitting a tipping point as we get closer to the US elections.
OpenAI inks two more content deals and Elon raises money for xAI.
Hits and misses include a ...
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.
This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?
Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.
And we have a nice disagreement about whether Chick-fil-A should embrace or f...
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.
Please follow Philip on Instagram and check out the Haunted Attraction Network.
It was another crazy week in AI news.
On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?
If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).
And is the beef between Kendrick and Drake real? We think it's marketing.
Hits and misses include John Mulaney's new show and Prof G's podcast strategy.
Rants and raves...
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
And Hollywood continues to lack standards with AI. Is it simply too la...
Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.
In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.
Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the ...
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?
META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?
Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?
Hits and misses include Cedar Point...
John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?
Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...
The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to ...
Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.
In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.
And...is synthetic AI training data setting us up for disaster?
Hits and misses include Jack Conte and Suno.ai. Rants and raves...
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
- Marketing Management – Philip Kotler
- Discovery Driven Growth – Rita Gunther McGrath
- Different – Youngme Moon
- How Will You Measure Your Life – Clayton Christensen
- Zen and the Art of Motorcycle Maintenance – Robert Pirsig
- Think & Grow Rich - Napoleon Hill
- Seven Habits of Highly Effective People - Stephen Covey
- ...
News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?
Trump's Truth Social goes public and hits meme stock territory. How long with the party last?
Spotify adds video learning to its platform. Is YouTube in Spotify's sights?
And print is back baby!
Hits and m...
In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?
OpenAI's chatbot store is filling up with spam. Are you surprised?
And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.
Hits and misses include Liquid Death and Coca-Cola.
Rants and raves includes a...
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