Cracker Barrel, Uranus and CEX: Marketing News this Week (495)

This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):

• The future of human content vs. AI content and why this tension may define the next decade.

• Why leaning into your “crazy” could be the smartest business move you’ll ever make.

• The rise of new search metrics and how they’re quietly reshaping the creator landscape.

Marketing news this week:

• Cracker Barrel’s Logo Backlash – A nostalgic flip-flop for the ages. Was this a brilliant PR stunt, or a brand fumble that shows just how powerful memory and meaning are?
  CBS News | Ad Age

• Perplexity’s Publisher Program – 80% of ad revenue promised to creators. But is this really a fair shake, or just another platform mirage?
  Digiday

Marketing losers of the week:

• A troubling study on gambling ads saturating sports broadcasts
  The Guardian

• The Atlanta Journal-Constitution ends its print edition.

And in rants and raves:

• AI ad networks invade ChatGPT – the future of monetization or the end of trust? [Ad Age]

• The strange, hilarious world of a print newspaper… from Uranus Fudge.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}