After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.
Specifically -
The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything)
The collapse of the idea that a job = stability.
From creators to CMOs: why everyone needs visibility.
The difference between self-promotion and self-preservation.
Hot take: You’re always in stealth mode for your next job (even if you don’t know it yet).
And...Content as Career Insurance: Best Practices for Building Your Brand
What platforms actually matter (and which ones are dead weight)?
Where to start?
We have the answers in this episode.
-----
This week's links:
Cloudflare Launches AI Marketplace
Joe's Newsletter Post on Freedom
-----
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Seventh Bear.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com