The Rise of Creators, the Fall of Studios (499)

In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift.

• The creator takeover: Ad Age: Why creators, not studios, will lead production by 2030

• Sports meets streaming: New Heights integration with Amazon Prime — Travis and Jason Kelce’s New Heights podcast will now stream on Amazon Prime.

• Buying media properties: Why a marketing consultant bought the largest real estate trade magazine in Canada (link).

Winners and Losers:

• Winner: Kit launches location-based creators.

• Loser: Unilever gives up on Ben & Jerry’s after its co-founder claims the company silenced activism.

Rants and Raves:

• Joe rants about job hugging.

• Robert rants about AI workslop.

And don’t miss our special #500 episode next week.

-------

This week's sponsor:

Did you know that most businesses only use 20% of their data?

That's like reading a book with most of the pages torn out.

Point is, you miss a lot.

Unless you use HubSpot.

.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}