This Week in Weddings

This Week in Weddings

This Week in Weddings is a support group for wedding industry entrepreneurs. Co-hosts Kimberly Rhodes, a wedding planner, and Annie Roche, an invitation designer, chat weekly with others in the wedding industry about the business of weddings.... Show More

Episodes

July 1, 2020 53 min

Pricing your services is always a hot topic in the wedding industry. But what many entrepreneurs don't consider is that your price determines much more than just the numbers in your bank account. How you're priced can often equate to a perceived value for your goods and services and even determines who your target audience is. Before making changes to your pricing or even your pricing structure, take a listen to this week&#...

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Getting your wedding business active on Pinterest is a perfect task during unexpected business downtime, but Pinterest can be confusing! And many wedding businesses just don't know how (or why) to use it for marketing their companies. Have no fear... Julianne Smith is here! In this week's episode of the This Week In Weddings podcast, we're chatting all about Pinterest for your wedding business and what you should be doi...

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June 17, 2020 68 min

While Instagram and Facebook may be great social media channels, Google still reigns supreme when it comes to finding information on the internet. But getting your company's website to rise in the search rankings is no easy feat. In this week's episode of the This Week In Weddings podcast, we're chatting with tech guru Julie Novack from PartySlate all about optimizing your website for search engine optimization (SEO). T...

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The Black Lives Matter movement certainly is not new. But the recent deaths of George Floyd, Ahmaud Arbery and Breonna Taylor have finally brought racial injustice, prejudice and systematic racism to the forefront of America discussions. While the This Week In Weddings podcast is generally about the business of weddings, the awareness to inequality is everybody's business. Join us as we discuss microaggressions toward the black...

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Reducing business expenses, and especially right now, is certainly on the top of every entrepreneurs to do list. But how can you still market your business when you have a limited budget to do so? In this week's episode of the This Week In Weddings podcast, we're chatting all about marketing with a limited budget and what things you can do to stay top of mind without spending large amounts of money. Before you cancel all yo...

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Are you over the Zoom call? It's safe to say that this new way of meeting with clients and selling your services isn't going away any time soon, so wedding industry entrepreneurs have to get on board with a new way to communicate. In this week's episode of the This Week In Weddings podcast, we're chatting with Eddie Zaratsian about this new world of digital and virtual communication and the changes he's making i...

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How many events do you want to do in a year? Even more importantly, how many events can you do in a year while still providing excellent service to your clients? While some wedding businesses operate with volume in mind, others take on fewer events and give a higher touch experience. In this week's episode of the This Week In Weddings podcast, we're chatting with wedding planner and designer Wendy Kay about the different bu...

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Oh TikTok. You so crazy! But is this new social media platform something wedding pros should be jumping on? In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding planner who has jumped on the TikTok bandwagon to the tune of 28,000 followers and thinks it's a great way to connect with the next generation of couples. Whether you're already on the platform doing the Savage dance or ...

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This is the time to dig into projects that have been on the back burner for far too long, and for many wedding pros, that may include updating their website. But the pretty pictures on your company website aren't the only things that are important. The words on your website are just as important, but are left as an afterthought. In this week's episode of the This Week In Weddings podcast, we're chatting with Katy Taylor...

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With events not taking place throughout the country in the near future, wedding pros are being forced to take time off. But what are you doing during the down time to make it productive? In this week's episode of the This Week In Weddings podcast, we're chatting with wedding planner Sara Bauleke, who is no stranger to taking sabbaticals. She shared with us in Episode 124 how and why taking a sabbatical can be transformative...

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With so much unknown about when events will take place again, it's no wonder that wedding pros around the world have fear. Fear of the unknown. Fear of change. Fear about money. Fear about what will happen with their businesses and livelihood. But what if we could use that fear as motivation instead of something that holds us back? In this week's episode of the This Week In Weddings podcast, we're chatting with a photog...

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April 15, 2020 53 min

With events not taking place in the coming weeks, all of us in the wedding industry have a little bit of down time. There's never been a better time to take a look at your online presence and do an audit of your brand. But what does that even mean? And how do you do it? In this week's episode of the This Week In Weddings podcast, we're chatting with a brand strategist who works with creative professionals in the wedding...

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If you're anything like us, you've been thrown into a whole new world where it's difficult to tell what day it is, your workspace isn't what it used to be, and your "co-workers" (a.k.a. children) don't understand what business hours are. Welcome to the new world of shelter-in-place and working from home! In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding in...

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If there's one thing that the coronavirus has taught us, it's that as business owners we can never be too prepared. Just like a tornado or an earthquake, COVID-19 is a disaster, and now that the event world has a little bit of down time because of it, what should we be doing to be better prepared for the next unexpected situation? In this week's episode of the This Week In Weddings podcast, we're chatting with a sea...

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Tom Hanks. Andy Cohen. Idris Elba. We all know what they have in common. And without a doubt, that list of stars who have first-hand experience with COVID-19 is going to continue to grow just as the list of ordinary people who contract it continues grows. Truly, no one is immune. In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding and event photographer who has joined the list of Covid...

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You guys... what in the holy hell is going on??!? COVID-19 is hitting us all in the event industry HARD, and now is the time to look at your business and adjust as best you can. In this week's episode of the This Week In Weddings podcast, we're chatting with Michelle Loretta about ways to prep your business for the economic impact of the coronavirus.

About our guest:

Michelle Loretta is a strategist for the wedding industry...

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We've said it a million times, but without a sale, you don't have a business. And most of us in the wedding industry haven't had formal sales training experience. In this episode of the This Week In Weddings podcast, we're chatting all about sales techniques as well as the different personality types that you might be selling to in the wedding industry. Identifying the type of person you're selling to can give y...

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If you're wanting to make the move into the luxury wedding market, you have to have a high end portfolio. And while not every wedding client may have a six- or seven-figure budget, there are certainly ways to make a piece of every wedding stand out. In this episode of the This Week In Weddings podcast, we're chatting about the ways to highlight the best features of a wedding in order to up-level your portfolio and your bran...

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February 26, 2020 51 min

If you've ever considered going into business with a friend, this week's episode is a must listen! From the importance of doing things the legal way to figuring out how to cope with different work styles, there's a lot to consider. And how do you work through conflict in business without it affecting your friendship? In this week's episode of the This Week In Weddings podcast, we're chatting with two wedding pho...

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This week's podcast episode is a special treat as it's the first LIVE recording of the This Week In Weddings podcast! Take a glimpse into the Meeting of the Minds Breakfast from the BeSage Conference 2020 in Austin, Texas. Conference attendees submitted questions in advance and during the breakfast we workshop them with the group. It's amazing what you can learn when 70 wedding professionals are sharing their opinions a...

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