224: Using Instagram as a Sales Tool

We all know that Instagram is a powerful social media tool for the wedding industry, particularly since it's so visual. But are you using Instagram as a sales tool as opposed to just a portfolio? In this week's episode of the This Week In Weddings podcast, we're chatting about how you can use Instagram to promote your business well beyond pretty pictures.

About our guest:

Maria Oliva is the CEO & Founder of SMS Media, a social media coaching business for wedding vendors in the DC area. Maria's main goal is to change the way wedding vendors approach Instagram and have fun while they're at it. She has a passion for teaching wedding vendors how to build sustainable Instagram strategies that work around their schedule & feels good for THEM. She was born and raised in Puerto Rico and has been in the Digital Marketing world for over 7 years!

Her sassy & badass personality is what sets her apart from everyone else. She will always tell it how it is and doesn't like cutting corners for anyone, especially her clients (it's the Puerto Rican in her). She is changing the wedding industry, one account at a time!

In this episode, listeners will hear about:

• Maria's background and how she became interested and involved in the wedding industry
• Using a variety of content pillars as the foundation for your Instagram posts
• Promotional posts and ways you can use them without being pushy
• How to niche down your hashtags, including the ideal number of hashtags to use

Want to connect with Maria?

• Instagram - @sms_mediaPR