Wedding Industry Insider

Wedding vendors can be your most vocal supporters, bringing you couples that are excited to work with you. Kayla Madden shows us how to earn referrals.

Ready to learn from Kayla's creative authenticity? Tune in as we pick her brain on all kinds of topics:

• How vendor referrals look different in the digital age – and how you can use that to your advantage

Mark Allan Groleau has got the real deal on how to treat your vendor team as a true team – and what part you play as the planner.

This was a fun episode, because we picked Mark's brain on so many aspects of his career. Here are some of our favorite topics this week:

• How ceremonies can elevate an entire wedding –...

Holly Gray (Anything But Gray Events) said goodbye to "milquetoast" weddings and made a bold, terrifying branding shift. Here's how she pulled it off. 

Here are some of our favorite moments from Holly & Eddie's captivating conversation:

• How Holly's production background influences her work as a wedding planner

Ariel Faulkner-O'Brien from Lovebird tells us how digital recommendations can elevate client experience and bring in extra income for wedding planners

 

Here's some of what you can look forward to in this awesome new episode:

• Tips for identifying & recommending tech in a way that feels natural and on-brand (not ...

Tracey Jazmin helps us avoid burnout and find greater success through the power of mindset. Tune in for simple habits you can start now!

 

Here are some of our favorite highlights: 

• How Tracey gained control over her life through mindset (and how you can too!)
• ...

Logan Montague gives us no-nonsense social media advice that's going to really resonate with wedding pros who feel overwhelmed or burnt out with posts, shares, comments, and DMs. 

Here's some of what you can look forward to in this week's episode:

• A fun way to reverse-engineer your marketing strategy so you can ...

Angelica Pompy talks about the benefits of in-person wedding shows, local networking events, and community-driven marketing.

 

Here are some of our favorite points that Angelica is covering during this fun interview:

• How to get clarity on your marketing strategy and why it's such a game-changer. 

Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? A GREAT wedding day timeline can elevate your entire business, from your productivity to your reputation and everything in between.

Here are some of our favorite highlights from this interview with Brooke Bowenschulte:

Sam Jacobson is helping us identify the source of wedding business problems AND giving us specific steps you can take toward fixing them.

Tune in for Sam's fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners:

• How to level up your sales strategies in a way that works for your business.
• Nature vs. Nur...

Hey wedding planners, it's time to party! Because this week on Wedding Industry Insider, we're talking about the value of vendor parties and how to become a connector in your community.

Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren Keala, an experienced wedding planner AND florist. Here's what you can look forward to this week:

Learning only through experience seems to be the go-to route for wedding planners, but Krisy Thomas says this is harming the entire industry.

Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes. 

Krisy is the owner of Sout...

When Mark Chapman heard a friend say, "Let me TikTok that," he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients. 

Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power. 

Th...

Looking to grow your wedding planning business? Once Paul Tramonte discovered the thrill of corporate events, he never looked back. 

If you're curious about planning corporate events, this is the episode for you. But don't worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul's interview:

• Why corporate events o...