In this episode, I chat with LinkedIn strategist and social media expert Portia Obeng, who has spent over a decade helping professionals—especially Black women—leverage LinkedIn to elevate their careers and build authentic personal brands.
Portia breaks down how to showcase your unique skills, busts myths about LinkedIn's perceived formality, and shares insider tips on creating a profile that attracts opportunities. Together, Portia and I tackle real-life challenges professionals face on LinkedIn, from building confidence to navigating corporate spaces. We also discuss how to approach personal branding strategically while staying true to yourself.
Whether you’re looking to land a job, grow your network, or build a platform that pays, this episode is packed with actionable advice, unexpected insights, and empowering encouragement to help you shine online.
00:00 Welcome to 'To Tell You The Truth'
00:40 Meet Portia Oving: Social Media Strategist
02:35 The Power of LinkedIn
06:23 Building Your Personal Brand
11:06 Portia's Journey and Advice
15:05 Optimizing Your LinkedIn Profile
25:31 Debunking LinkedIn Myths
26:23 LinkedIn as a Dating App?
30:44 The Value of LinkedIn Premium
34:53 Open to Work: Effective or Not?
39:27 Networking Strategies Beyond LinkedIn
43:18 Personal Insights and Fun Questions
48:08 Final Thoughts and Contact Information
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