How do you turn passion into a brand that not only sells, but resonates deeply with your audience?
In this episode of Today's Business Leaders, Monika sits down with Louis Joseph, CEO of Alps & Meters, a luxury alpine sportswear brand. Louis shares how he transformed his love for skiing into a thriving business, and the strategies he’s used to build a profitable, emotionally resonant brand.
From leveraging nostalgia to motivate customers to building a team that can execute a bold vision, Louis reveals the mindset and practical steps every entrepreneur can learn from.
Tune in to learn why networking, grit, and resilience are key to turning challenges into accomplishments!
📌 Learn More About Alps & Meters: https://www.alpsandmeters.com/
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0:00 Welcome & Episode Overview
2:03 Meet Louis Joseph: Turning Passion into a Luxury Brand
3:00 Louis’s Early Entrepreneurial Journey & First Lessons
6:33 What Inspired Alps & Meters
10:45 Strategic Planning & Risk-Taking: Intentional Growth Moves
13:19 Building a Team That Amplifies Your Vision
16:13 Motivating Your Team & Leading with Stamina and Grit, Despite Challenges
23:30 Louis’s Key Advice for Early Entrepreneurs
27:25 Where to Find Alps & Meters
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