Purpose-Focused Succession Planning for Financial Advisors with Rob Brown

Are you treating your succession like a finish line — or a chance to rediscover your purpose?

What if the next chapter of your business and your life could be just as meaningful as the one you’re preparing to leave behind?

In this episode, Tyson Ray, Kim Cochenour, and guest Rob Brown dive into purpose-driven succession planning, helping advisors shift from urgency and overwhelm to clarity, intention, and legacy-focused decisions.

• Co-host Kim Cochenour kicks things off by asking two fundamental questions: “Why are you doing this?” and “What’s the purpose behind it all?”
• The purpose of this episode is to help advisors who are amazing at helping their clients plan for their future but are feeling stuck and unsure when it comes to their own transition.
• Tyson Ray touches upon the phenomenon of advisors feeling overwhelmed and losing energy from doing the business, instead of getting it from the business.
• Today’s guest, Rob Brown, is the founder of Truest Fan Coaching and the host of The Purpose Focused Advisor Podcast.
• Rob shares his story — from his 25-year experience working as an advisor all the way to helping advisors rethink their purpose.
• Rob believes that the process of helping advisors with their purpose-searching starts by being a good listener.
• The Truest Fan Blueprint and the Purpose Clarity Framework are Rob’s tools for helping somebody really organize their business around the things that are most important to them - Rob unpacks these concepts further.
• Thinking about the future is something we all do, says Rob. What’s important is to “Take that wondering process and put it down on paper.”
• Rob goes into what he sees as the biggest shift needed from advisors to align their business with their deeper purpose.
• Intention is the one thing that Rob considers missing in a lot of the planning that advisors are doing in their practices, especially when it comes to succession.
• Rob wonders why advisors take 5, 10, 25 years to build a big business, but are somehow in a rush to put the perfect succession plan together… in just 12 weeks.
• Kim, Rob, and Tyson discuss what to do when dealing with an advisor who’s just stuck and doesn’t seem to be able to move forward.
• Tyson brings up a relevant quote from the Bible: “Don’t let the urgent crowd out the important.”
• Need for succession to happen quickly? For Tyson, the quicker it needs to be, the worse it is going to be for your clients, your team, yourself, and your loved ones.
• Kim, Rob, and Tyson look at how Rob helps clients reframe exit as an intentional transition rather than the finish line of their career.
• Tyson notes that the right succession plan is retiring INTO something, and that a common mistake advisors make is viewing succession as an “all or nothing” thing, when it can be “both and”.
• Remember: Succession is a decision, it isn’t something you just let happen to you.
• Tyson shares a couple of tips for advisors who are planning to die at their desks.
• Rob talks about his new book, The Truest Fan Blueprint, as well as about his Purpose Focused Advisor Mastermind.
• Rob brings Max Lucado’s quote into the conversation - your purpose is at the intersection of what you love doing and what other people love that you do.

 

 

Mentioned in This Episode:

TotalSuccession.com

TotalSuccession.com/podcast

FORM Wealth Advisors

Tyson Ray

Kim Cochenour

Rob Brown

Truest Fan Coaching

The Truest Fan Blueprint: Focus on What Matters to Achieve Your Most Cherished Goals by Rob Brown

Purpose Focused Advisor Podcast

Purpose Focused Advisor Mastermind

Otter.ai 

Full-Time: Work and the Meaning of Life by David Bahnsen

Liberty University