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October 27, 2025 75 mins
This week, Jason is joined by powerhouse entrepreneur, Shahab Elmi!
Shahab is the founder and CEO of Cymbiotika, a disruptor in the wellness space that has grown into one of the fastest rising supplement brands in the United States. Cymbiotika is redefining what it means to build a business that thrives financially, and making an impact culturally. 
Shahab dives into how a life-threatening health situation reinforced the importance of health, He shares the origin story of Cymbiotika, diving into how data accessibility, generational shifts, and the evolving world of consumer packaged goods have changed the wellness industry. Shahab reflects on why the people you surround yourself with matter more than the money, and what consumers should really be paying attention to when it comes to their health. He breaks down his four daily objectives, his philosophy on consistent self-improvement and small wins, and how he defines true luxury. Shahab also explores why people view spending on wellness differently than on food, drinks, or fashion, the power of effort as his ultimate non-negotiable, building an empire alongside his wife, and what’s next for Cymbiotika’s mission to elevate everyday living.
Shahab reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Shahab Elmi + Cymbiotika.com 

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